Google Ads · Sydney

Google Ads Management Sydney: Search, Shopping & YouTube Campaigns

Measurable outcomes, not vanity metrics.

Cost per lead, cost per acquisition and return on ad spend, reported plainly. You deal with me directly, you own the account, and there are no lock-in contracts.

Get a free audit →02 8317 3526

01Free audit & strategy
02Tracking verified
03Then campaigns go live

What you get

13+ years managing Google Ads campaigns for Australian businesses
Google Ads management from $1,000 per month
Conversion tracking and account setup from $1,000 (one-off)
Google Partner
No agency markup. You own the Google Ads account & all data
Conversion tracking set up and verified before campaigns go live
Transparent reporting on ad spend, clicks, leads & revenue
No lock-in contracts, direct access throughout

Shopify PartnerStore builds & migrations

Google PartnerGoogle Ads management

4.9 Google ratingfrom 33 reviews

13+ yearsbuilding websites

CSS Design Awardswinner

Best Web Developersin Sydney Award 2026

Trusted by builders, brands and government

01 / Case study

A Real Result, Not a Promise

A mobile vehicle repair business came to me wanting more leads without spending more to get them. Over 12 months of Google Ads management combined with conversion rate optimisation on their landing page, lead volume went up 93%, cost per lead came down 47% (from $35.72 to $18.75) and conversion rate rose from 10.75% to 16.44%.

That result came from the campaign, the tracking and the landing page being handled together, not from any single trick.

Read the full case study

+93%Lead volume

−47%Cost per lead, $35.72 to $18.75

16.44%Conversion rate, up from 10.75%

What it is

What Is Google Ads Management?

Google Ads management is the ongoing process of building, monitoring, and optimising Google Ads campaigns to ensure every dollar of ad spend generates the best possible return for your business. Effective Google Ads management requires ongoing optimisation and adjustments. It's not a set-and-forget exercise.

A well-structured Google Ads account performs better and costs less long term. Improving Quality Score meaningfully reduces cost per click over time. Getting the campaign structure, keyword strategy, negative keywords, ad copy, and conversion tracking right from the start is what separates Google Ads that delivers profitable growth from ad spend that disappears without results.

I'm Aaron Knight, a Sydney-based Google Ads specialist with Google Partner status and over 13 years of experience managing Google Ads campaigns for Australian businesses. You'll be dealing with me directly, backed by a small, hands-on team that includes a dedicated ads manager, so scope and budget size don't become a constraint on the quality of Google Ads management you get.

I offer Google Ads management services focused on measurable outcomes (cost per lead, cost per acquisition, and return on ad spend), not vanity metrics like impressions and clicks. Every Google Ads management decision is made by people who understand your business and your goals.

02 / Campaign types

Types of Google Ads I Manage

Google Ads includes search ads, display ads, and video ads across multiple Google platforms. Here's how each works and when to use them.

Google Search Ads

Search ads are text-based ads that appear in Google search results when potential customers actively search for what you offer. Google search ads are the highest-intent traffic available in digital advertising. People searching "plumber sydney" or "shopify developer sydney" are ready to act right now.

I build Google search ads campaigns with tightly themed ad groups, keyword match type strategy, aggressive negative keyword management, and ad copy tested for click-through rate and conversion performance. A clean account structure ensures high relevance between user searches and ads, which improves Quality Score, reduces cost per click, and delivers better ad position for the same ad budget.

Google Shopping Ads

Shopping ads showcase products directly to ready-to-buy customers in Google search results. For ecommerce businesses, Google shopping ads put your products in front of buyers at the exact moment of purchase intent, with images, prices, and product names visible before a single click.

I set up and manage Google shopping campaigns including product feed optimisation, campaign structure, bidding strategies, and ongoing performance monitoring. Shopping campaigns require clean product feed data to perform well, so I'll audit your feed and identify issues before they cost you money.

Ecommerce websites

YouTube Video Ads

Video ads on YouTube reach audiences who aren't yet actively searching for your product but are receptive to discovery, making them highly effective for building brand awareness, remarketing to past visitors, and reaching new customers earlier in their customer journey.

I manage YouTube ads across skippable in-stream, non-skippable, and bumper video ad formats, building audience targeting strategies, creative briefs, and performance frameworks that connect YouTube ad spend to measurable business outcomes rather than just views and impressions.

Google Display Network Ads

Display ads are image ads and visual ads that appear across millions of websites in the Google Display Network, reaching potential customers while they browse content across the web. Display network campaigns work particularly well for building brand awareness, remarketing to past visitors, and staying visible throughout a longer customer journey.

Google Remarketing

Google remarketing serves ads to past visitors who have already shown interest in your business, keeping your brand in front of potential customers who didn't convert on their first visit. Retargeting ads remind users of previously visited websites and products, and typically convert at higher rates than cold traffic campaigns because the audience already has purchase intent.

Performance Max

Performance Max serves ads across multiple Google platforms (Search, Shopping, Display, YouTube, Gmail, and Maps) using machine learning to allocate ad spend toward the highest-performing placements. Performance Max campaigns work best when conversion tracking is verified and there is sufficient conversion data to train the algorithm effectively.

03 / Services

Google Ads Management Services

Everything from the first audit to weekly optimisation and monthly reporting, run by people who know your account.

01

Campaign Audits

If your existing Google Ads account isn't performing as expected, a campaign audit is the fastest way to understand why. I review campaign structure, keyword strategy, match types, negative keywords, ad copy, Quality Scores, conversion tracking, bidding strategies, and audience settings, and deliver a prioritised action list. Most audits surface significant quick wins before any additional ad spend is required.

02

Conversion Tracking Setup & Verification

Google Ads without verified conversion tracking is guesswork. I set up and verify conversion tracking for form submissions, phone calls, purchases, and other key actions, ensuring the data Google's algorithms optimise toward reflects real business outcomes. Conversion tracking must be set up before extensive ad spend, and tracking conversions accurately is vital for judging campaign performance and optimising bidding strategy.

Analytics & tracking

03

Keyword Research & Strategy

Keyword research is essential for identifying what potential customers are actually searching. Using the right keywords, and the right match types, ensures your ads appear for relevant searches while excluding irrelevant traffic. A robust negative keyword list filters out irrelevant traffic and prevents wasted spend. Regular keyword optimisation is essential for campaign success over the long term.

04

Ad Copy Creation & Testing

Compelling ad copy improves click-through rate and drives more qualified traffic to your landing pages. Crafting ad copy that matches user search intent is one of the highest-leverage activities in Google Ads management. I write and test multiple ad variations to identify which messages resonate most with your target audience.

05

Landing Page Strategy & Optimisation

Sending Google Ads traffic to a poorly optimised landing page wastes budget regardless of how well-built the campaign is. Landing page experience affects ad performance and Quality Score directly. High converting landing pages match user search intent, load fast, and guide visitors clearly toward a single action. I review landing pages for conversion rate issues and provide specific recommendations, or build dedicated high converting landing pages where required.

Conversion rate optimisation

06

Bid Management & Bidding Strategies

Selecting the appropriate bidding strategy aligns ad spend with your business goals. I manage bidding through the campaign lifecycle, starting with Maximise Clicks to generate data, then transitioning to smart bidding strategies like Target CPA or Maximise Conversions once sufficient conversion data is accumulated.

07

Monthly Reporting & Performance Reviews

Effective Google Ads management includes clear, understandable reporting. Clear reporting turns data into actionable business insights, not just a dump of numbers that requires interpretation. Monthly reporting includes keyword optimisation updates, ad copy testing results, budget management commentary, and next-period planning.

08

PPC Management & Ongoing Optimisation

Pay per click management requires continuous optimisation for effective budget use. Weekly campaign optimisation covers search term reports, bid adjustments, ad copy testing, Quality Score improvements, and budget reallocation. Continuous strategy refinement keeps campaigns performing well long-term.

04 / Is it right for you

Why Google Ads Works, And When It Doesn't

Google Ads delivers measurable success when three things are true: the campaign is built correctly, conversion tracking is verified, and the landing page converts. When any one of these is missing, ad spend disappears without results.

When Google Ads delivers results

High-intent service searches

Google search ads put your business in front of potential customers at the exact moment they're searching for what you offer: "plumber sydney", "accountant near me", "shopify developer sydney". Businesses benefit most when customer search intent is clear and immediate.

Lead generation

For service businesses needing to generate leads quickly while organic results build, Google Ads provides immediate visibility in search results that SEO takes months to achieve. Unlike SEO, Google Ads can deliver results from day one.

Ecommerce sales

Google shopping ads and display ads drive qualified traffic to product pages from customers with clear purchase intent, with images, prices, and product names visible before they click.

Local businesses

Geographic targeting prevents wasted ad spend by focusing on relevant areas. Suburb radius targeting, postcode targeting, and location-based bidding adjustments ensure your ad budget reaches the right customers in the right places.

Seasonal campaigns

Google Ads can be turned on and off to match seasonal demand, making it highly flexible for businesses with defined peak periods or promotional campaigns.

When it's less effective

Very low margin products where cost per acquisition targets are unachievable at competitive click costs.
Businesses without a converting landing page. If the post-click experience doesn't convert visitors, no amount of Google Ads optimisation will fix the underlying problem.
Highly competitive markets where cost per click exceeds customer lifetime value.
Businesses that can't share conversion data for optimisation. Without conversion tracking, campaigns cannot be optimised toward actual results.

I'll give you an honest assessment of whether Google Ads makes sense for your business during the initial conversation, including a realistic CPA estimate based on your industry and market. If it's not the right channel, I'll tell you.

05 / Process

How Google Ads Management Works

Five stages, and conversion tracking is verified before the first dollar of ad spend goes out.

Get a free audit: call 02 8317 3526

01
Audit & Strategy
Every engagement starts with an audit of your current setup, or for new Google Ads accounts, a competitive analysis and keyword research phase. Campaign goals, target CPA or ROAS, monthly ad budget, geographic targeting, and the broader Google Ads strategy are defined before any campaigns go live. Each campaign should have a clear primary objective to measure success.
02
Build
Campaigns are built with clean structure: tightly themed ad groups, carefully selected keywords, match type strategy, and ad copy written and tested against character limits before upload. Conversion tracking is set up and verified before the first dollar of ad spend, including tracking for phone calls, form submissions, and purchases.
03
Launch & Early Optimisation
The first two to four weeks generate the data needed to begin meaningful optimisation. Campaigns are monitored daily, adjusting bids, adding negative keywords, pausing underperforming keywords, and identifying early signals of what's working. Ad extensions are configured to increase ad visibility and click-through rate.
04
Ongoing Management
Weekly optimisation covers search term reports, bid adjustments, ad copy testing, Quality Score improvements, and budget reallocation. Monthly reporting covers spend, impressions, clicks, conversions, CPA, cost per lead, conversion rate, and ROAS, with plain-English commentary on what changed, why, and what's planned next.
05
Scaling
As campaigns mature and winning patterns emerge, budgets are scaled into what's working. The move from Maximise Clicks to Maximise Conversions bidding typically happens once sufficient conversion data is accumulated, usually 15 to 20 conversions per campaign. Scaling is only warranted when the cost per acquisition is consistently within target. For accounts that grow, the ads manager on the team provides the additional capacity to keep scaling without service quality slipping.

06 / Reporting

What I Track & Report

Every Google Ads engagement is measured against metrics that connect to real business outcomes. Reporting is delivered monthly with weekly check-ins available for active campaigns. You have direct access to your Google Ads account at all times. The account is in your name and you own it entirely.

01
Cost per conversion
The actual cost of each lead or sale, the most direct measure of whether ad spend is generating business results.
02
Conversion rate
By campaign, ad group, keyword, and landing page, showing where traffic is converting and where it isn't.
03
Quality Score
A signal of ad relevance, landing page experience, and expected click-through rate. Improving Quality Score reduces cost per click and improves ad position.
04
Return on ad spend
For ecommerce campaigns, revenue generated per dollar of ad spend. The primary measure of Google Shopping and Performance Max campaign efficiency.
05
Impression share
How often your ads are appearing versus the available opportunity, identifying whether budget or Quality Score is limiting reach.
06
Search term performance
What potential customers are actually searching when your ads appear, the source of ongoing negative keyword additions and new keyword opportunities.
07
Wasted spend
Budget going to irrelevant searches that negative keywords should be blocking. Reducing wasted ad spend is often the fastest way to improve campaign efficiency.
08
Click-through rate
The percentage of impressions that result in a click, a measure of ad copy relevance and ad position effectiveness.

07 / Pricing

Google Ads Management Costs: What to Expect

Ad spend is the money paid directly to Google, and it goes entirely to running your ads. Management fees are what you pay for the expertise, time, and ongoing optimisation required to run those campaigns effectively. These are two separate costs.

The right monthly ad budget depends on your industry, your target CPA, and how competitive your market is. A realistic minimum for a single Search campaign in a competitive Sydney market is typically $1,500 to $3,000 AUD per month in ad spend.

My management fee is a flat fee based on scope of work, with no percentage of ad spend markup, so my incentives are aligned with campaign performance rather than budget size. The exact fee depends on the number of campaigns, the platforms involved and the complexity of the account, and I'll give you a clear, itemised quote before we start.

No lock-in contracts. Month-to-month arrangements are standard and you can cancel at any time.

Get a free audit →

Management feeFlat monthly fee, no percentage of ad spendfrom$1,000/mo

Setup & conversion trackingAccount structure, tracking set up and verifiedfrom$1,000one-off

Ad spendPaid directly to Google. Typical minimum for one Search campaign in a competitive Sydney markettyp.$1.5k to $3k/mo

The Knight Studios team on a Sydney street

08 / Why me

A Google Ads Agency Option, Without the Agency Overhead

Most large Google Ads agencies spread your account across junior staff, rotate account managers, and build margin into every service. I've built something different: you deal with me directly, and a small, hands-on team (including an ads manager) does the hands-on work alongside me. Larger accounts get more of that capacity without the layers.

Direct access. Every campaign decision, strategy discussion and reporting call comes through me, with people who know your account working behind me.
Google Partner status. Your campaigns are managed by someone with verified expertise in Google Ads and a track record of delivering results for clients.
No markup on ad spend. A flat fee, with no financial incentive to increase your ad budget beyond what makes sense for your business goals.
Transparent reporting. The metrics that matter to your business, not activity reports that look busy without demonstrating results.
Data-driven strategies. Campaign strategy, keyword strategy, bidding and ad copy changes are all driven by what the data shows, not assumptions.

09 / FAQ

FAQ's

Can't see your question?

Talk it through with me directly, Monday to Friday, 9 to 5.

02 8317 3526

How do I manage my Google Ads?

Managing Google Ads well means getting five things right: campaign structure, keyword strategy and match types, ad copy, conversion tracking, and ongoing optimisation based on real performance data. Most businesses can technically set up a campaign themselves, but avoiding wasted spend and getting a genuine return usually requires ongoing attention most business owners don't have time for. That's the gap professional management fills.

How much should I pay for Google Ads management?

My Google Ads management starts from $1,000 per month, separate from your actual ad spend (which goes directly to Google), plus a one-off conversion tracking and account setup fee from $1,000. The monthly fee depends on account complexity and scope, and I charge a flat fee, not a percentage of your ad spend, so there's no incentive on my end to inflate your budget. You'll get a clear, itemised quote after an initial conversation.

Is $10 a day good for Google Ads?

For most competitive markets, no. $10 a day (roughly $300 a month) is rarely enough to generate the volume of clicks needed to gather meaningful data, let alone convert into leads or sales at a sustainable cost. A realistic minimum for a single Search campaign in a competitive market like Sydney starts around $1,500 to $3,000 per month in ad spend. Lower budgets can work in low-competition, low-cost-per-click niches, but it's the exception rather than the rule.

Is Google Ads the same as Google Ad Manager?

No, they're different products. Google Ads is the platform businesses use to buy advertising space on Google Search, Shopping, YouTube, and the Display Network. Google Ad Manager is a separate platform used mainly by publishers and website owners to sell and manage advertising inventory on their own sites. If you're looking to advertise your business, Google Ads is what you need.

Is Aaron Knight a Google Ads agency or a freelancer?

I'm a freelancer first. You deal with me directly, and a small, hands-on team that includes an ads manager supports the work. That gives you agency-level capacity without the rotating account managers, and you always have direct access to the people actually managing your Google Ads campaigns.

How long before I see results?

The first two to four weeks are primarily about gathering data: impressions, clicks, and early conversion signals. Meaningful optimisation typically begins once a campaign has accumulated enough conversion data, often 15 to 20 conversions, which usually happens within the first month or two depending on budget and industry. Search campaigns for high-intent terms can generate leads from day one, and results generally improve steadily from there as the account matures.

Do I own my Google Ads account?

Yes, entirely. The account is set up and verified in your name, and you retain full ownership and access at all times. If we ever stop working together, the account and all its data (history, Quality Scores, conversion tracking) stays with you.

Can you fix an underperforming existing campaign?

Yes. A campaign audit is usually the fastest way to identify what's going wrong, reviewing structure, keywords, match types, negative keywords, ad copy, Quality Scores, conversion tracking, and bidding strategy. Most audits surface clear, actionable fixes before any additional ad spend is required.

Do you manage Google Ads for ecommerce?

Yes. For ecommerce businesses, this typically means Google Shopping campaigns and Performance Max, alongside Search where relevant, including product feed optimisation, which is often the difference between a Shopping campaign that performs and one that doesn't.

10 / Locations

Every Corner of Australia and Overseas

Google Ads management for businesses across Australia and beyond, run from Sydney.

Sydney
Melbourne
Perth
Townsville
Brisbane
Adelaide
Gold Coast
Sunshine Coast
Canberra
Wollongong
Hobart
Geelong
Darwin
Central Coast
Newcastle
Toowoomba
Cairns
Bendigo
Ballarat
Tweed Heads
Bali
Maitland
Queanbeyan
Port Moresby

My commitment

My Commitment to You

Every Google Ads engagement comes with transparent pricing, direct communication, and a clear scope before any work begins. I won't take on a campaign I don't believe can deliver results. I'll tell you that upfront rather than after three months of budget has been spent.

Flat fee. No percentage of ad spend, no markup.
You own the account. Set up in your name, with all data and history staying with you.
No lock-in. Month to month, cancel at any time.
Direct access. You deal with me, not a rotating account manager.

Related services

Pair it with

Digital Marketing Sydney SEO Services Sydney Conversion Rate Optimisation Web Design Sydney

Free audit, no obligation

Get in Touch

If you're looking for a Google Ads specialist in Sydney who reports on results that actually matter, with a small, hands-on team behind me for larger accounts, I'd like to hear about your business.

Some businesses need more than just Google Ads, and pairing paid campaigns with search engine optimisation can support more sustainable, long-term growth. I offer both as part of a broader digital marketing service. The initial conversation and audit discussion is free.