Most business owners have at some stage of their lives implemented an SEO campaign to get their websites onto the first page of Google in order to increase their traffic. Generally what happens is an SEO team will come in, they’ll optimise the pages for certain keywords, they’ll point a few backlinks and boom, your website is up there in a month or two.
Being on the first page is great, but it doesn’t necessarily mean you’re going to receive traffic. Where you want to be is in the top 3 positions, but, how do you get there? And how long does it take?
Well, it’s kind of the same process, only we need to go into a little more detail to find out exactly what your 3 competitors have that you don’t.
We look at something called DR (Domain Rank). DR Is a general guide that helps us categorise websites using a score. Generally speaking, the higher your DR, the more weight your website has in the SEO world.
Ok, so we can see a websites link profile, and we can score each one of those links, so how do we work out the average needed for a top spot? Well, we put each link into something called DR Buckets.
DR buckets help us group together different websites so we can find the average number needed for each group. Say I had a website with 10 backlinks. 5 of those had a DR of 15, 2 had a DR of 21, 1 had a DR of 28, 1 had a DR of 40, and 1 had a DR of 52. We would take all of those links and put them in buckets with the following specs.
On this occasion we would put 5 links in the first bucket, 2 in the second, 1 in the 3rd and 1 in the 4th.
Well now we need to do this for the top 3 websites which appear in Google for the keyword that you’re trying to target. Once we’ve got those 3, we can then find the average number of links in each bucket which then gives us a goal post of the amount and score of links needed to appear in those positions. Simple.
There’s a few other metrics we need to take into consideration such as things like anchor text ratio, domain authority, content and on page optimisation. But by using the above data we can create a timeframe and strategy on how to move our website into the top 3 positions.
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