Link gap analysis · Sydney
A clear number: how many links, of what quality, to catch the sites ranking above you.
A link gap analysis is an off-page audit that shows the backlinks you need to build to compete for the top positions in Google. I compare your links with the sites ranking above you and give you a target you can plan around. You deal with me directly, backed by a small, hands-on team.
Two sites can look similar on the surface and still be far apart on backlinks. The link gap analysis turns that difference into a plan: how many links you need, how strong they need to be, and where they are likely to come from.
I'm Aaron Knight, a Sydney-based SEO specialist with over 13 years of experience. I look at the sites that rank above you for the searches that matter, and tell you what it would take to catch them.
A link gap analysis identifies the difference in the number and quality of backlinks between your website and your competitors. By examining the backlink profiles of the sites ranking above you, it shows where your profile is lacking and which websites link to your competitors but not to you.
Links are not all equal. A link from an established site with real traffic carries more weight than one from a new blog with little traction. The analysis groups links by domain rating so the target is an average you can measure against, not a guess.
A competitor comparison that ends in a number and a list of places to build links.
I look at the three sites ranking highest for your target search and map their backlink profiles.
Links are grouped by domain rating, and I average each group across the top sites to set a target number and strength for each bucket.
The websites linking to your competitors but not to you, so outreach is aimed at places that are likely to say yes.
A review of anchor text balance and link quality, so the links you build look natural and contribute to rankings.
The gap can be closed through my link building packages, or you can use the analysis with your own team.
Each step is agreed before the next one starts.
Agreeing on the search you want to rank for and the competitors you are up against.
Mapping the backlink profiles of the top three ranking sites.
Grouping links by domain rating and working out the average target for each group.
Identifying the sites most likely to link to you, with anchor text guidance.
A strategy for moving your site into the top three, with the reasoning explained.
Links need to come from the right places, built in the right way:
Beta Tools doubled traffic in 3 months after 18 flat months, with 553 new keywords and 11 first-page keywords. KK&O went from 0 to 4 first-page rankings in one month.
The analysis favours links from relevant, established sites over sheer numbers, and I never use private blog networks or link farms.
You deal with me directly, backed by a small, hands-on team, so the plan does not get handed to someone you have never spoken to.
Links are one lever among several, so I always look at content and on-page work next to them.
A one-off link gap analysis is $200 + GST, and it is included in all of my SEO campaigns. Link building packages are $1,500, $2,500 or $4,500 per month, plus a $200 setup, and SEO campaigns are sold at any monthly budget from $1,000 per month.
Can't see your question?
A one-off link gap analysis is $200 + GST, and it is included in all of my SEO campaigns.
It depends on the keyword. I look at the top three ranking sites, group their links by domain rating and average them to set your target.
No. The free SEO audit looks at your whole site. The link gap analysis focuses on the off-page gap between you and your top competitors.
Yes, through my link building packages, which are $1,500, $2,500 or $4,500 per month plus a $200 setup.
It depends on how competitive the search is and how many links you need. I'll give you a realistic timeframe as part of the plan, rather than a promise.
You get a number, not a guess. The analysis tells you how many links of what quality you need to catch the sites ranking above you. You can use it with your own team, or I can build the links for you.
If you want to know how many links your site needs to compete for the top spots, I'd like to hear about your target search. I'll tell you what the analysis would involve and what it would cost.
Call Monday to Friday, 9 to 5 on 02 8317 3526, or send through an enquiry and I'll get back to you promptly.