Automotive (mobile vehicle repair). A Google Ads and conversion-focused landing page redesign took cost per lead from $35.72 to $18.75 and conversion rate from 10.75% to 16.44%, measured over 12 months.
Magento development · Sydney
A Magento store built for complex catalogues, advanced integrations and long-term growth.
I build a free working concept first, so you can see and click through your new store before you commit. Magento projects are larger, so I scope the concept around your catalogue and integrations first. You then get a fixed price and a fixed timeline, which holds as long as I get your feedback within 48 hours.
For businesses with large catalogues, advanced pricing rules, multi-store setups and deep third-party integrations, Magento can deliver a level of flexibility and scalability that Shopify and WooCommerce don't offer. It is also more technically demanding, so the architecture needs careful planning from the start.
I'm Aaron Knight, a Sydney-based web designer and developer with over 13 years of experience building and optimising ecommerce stores. I build on Magento Open Source and Adobe Commerce, covering new builds, migrations, performance work and ongoing development.
Magento suits businesses that have outgrown hosted platforms. It handles large product catalogues with complex attributes and filtering, multi-store setups serving different brands, regions or customer groups from one installation, B2B pricing and customer groups, and integrations with ERP, PIM and warehouse systems. You keep full ownership of your platform and data.
Magento is a significant investment in both build and ongoing maintenance. For businesses with straightforward catalogues and standard requirements, Shopify or WooCommerce will usually deliver better value. I'll give you an honest recommendation in the first conversation.
From custom themes to enterprise integrations, every service is built around your catalogue and your customers.
Custom themes tailored to your brand, mobile-first, structured for SEO and built to stay fast as your catalogue and traffic grow. Magento's theming system is powerful but complex, so themes are built with its performance challenges in mind from the start.
I take your store from requirements through to launch, including platform setup, catalogue architecture, theme development, payment gateway integration, shipping configuration and third-party integrations. Architecture is planned before any build work starts.
Adobe Commerce is the commercial edition of the platform, with B2B functionality, customer segmentation, advanced marketing tools and cloud hosting options. I build and maintain both Magento Open Source and Adobe Commerce stores.
Moving to Magento from Shopify, WooCommerce or Magento 1 needs careful planning. I handle products, categories, customer data, order history and SEO redirects, so every old URL maps to its new one and search visibility carries across.
I audit and optimise existing Magento stores for load speed, full page cache configuration, Varnish setup, database query performance, image compression and frontend performance, with Core Web Vitals as the benchmark.
Where off-the-shelf extensions fall short, I develop custom extensions and integrate Magento with ERP, CRM and other third-party systems using its REST and GraphQL APIs.
Magento stores face specific SEO challenges, including duplicate content from layered navigation, complex URL structures and canonical tag management across large catalogues. I build with these addressed from the start and audit existing stores to fix what is holding back rankings.
I review store architecture, product page design, checkout flow and calls to action, then implement targeted improvements that increase conversions without a full rebuild. A standalone CRO audit is $4,999 + GST.
Every project includes 30 days of post-launch support. Ongoing maintenance covers security patches, Magento version updates, extension updates, performance monitoring, bug fixes and regular backups, on a retainer or hourly basis.
Each stage is agreed before the next one begins.
Understanding your catalogue structure, business requirements, integrations, goals and local checkout expectations, including payment gateways and Australian GST, before any architectural decisions are made.
Defining store architecture, extension stack, hosting environment, timeline and scope.
Creating a custom theme tailored to your brand, catalogue structure and conversion goals, with responsive behaviour across mobile devices.
Building the store, developing or integrating extensions, connecting third-party systems and configuring payment and shipping methods.
End-to-end testing across devices and browsers, covering product pages, cart, checkout, account management and post-purchase flows.
Going live with Google Analytics and Search Console connected, sitemap submitted, full redirect mapping in place and performance benchmarks confirmed.
30 days of post-launch support included as standard, with clear documentation at handover.
CSS Design Awards winner. 4.9 stars from 33 Google reviews. Clients include Eden Brae Homes, Champion Homes and Deicorp (builders), NSW Government and Macquarie University.
Automotive (mobile vehicle repair). A Google Ads and conversion-focused landing page redesign took cost per lead from $35.72 to $18.75 and conversion rate from 10.75% to 16.44%, measured over 12 months.
Beta Tools (importer of high-end tools for vehicle workshops). After 18 flat months, SEO work added 553 new keywords, 11 first-page keywords and a number one ranking for a competitive brand term.
4.9 stars from 33 Google reviews.
"Aaron and the team exceeded all of my expectations. Right from the start they delivered an outstanding design and completed the website within the promised timeframe." Danny S, Google review
A developer who stays with the store after launch, not just through it:
I've worked across Magento Open Source and Adobe Commerce builds, including retail, wholesale, B2B and multi-store environments. I understand the architecture decisions that determine whether a store performs well long term or becomes a maintenance burden.
You deal with me directly, backed by a small, hands-on team. Strategy, architecture, development and ongoing support all stay with me as your main point of contact.
Most Magento projects fall in the $8,000 to $25,000 range depending on scope. Simple builds on Open Source sit toward the lower end, while Adobe Commerce, multi-store setups and custom extensions sit higher. You get a clear, itemised quote after an initial conversation.
URL architecture, canonical management, layered navigation handling, schema markup and page speed are all considered from the start.
Magento's open architecture suits custom AI and automation integrations that hosted platforms can't easily accommodate.
A chatbot that answers order status, product and returns questions around the clock, and recommends products across a large catalogue, which reduces manual support work.
Abandoned cart sequences, post-purchase follow-ups, inventory alerts and ERP or logistics synchronisation, connected to your store through custom API integrations.
Consulting to identify where personalised recommendations, dynamic pricing or predictive inventory will deliver real value, and a development team to build it.
AI works best on a properly architected store with clean data, well-maintained extensions and a stable hosting environment, which is how I build.
Most Magento projects fall in the $8,000 to $25,000 AUD range depending on scope and complexity. Magento Open Source builds with standard requirements sit toward the lower end. Adobe Commerce implementations, complex multi-store setups, custom extension development and large catalogue migrations sit higher.
Hosting for Magento is typically more robust than for a standard site, so budget for that alongside the build. Development work outside a fixed-price build is billed at $120 per hour.
Can't see your question?
Most Magento projects fall in the $8,000 to $25,000 AUD range depending on scope and complexity. Hosting for Magento is typically more robust than for a standard site and adds to ongoing costs. I'll give you a clear, itemised quote after an initial conversation.
A standard Magento 2 build typically takes around six to twelve weeks from briefing to launch, depending on complexity. Enterprise builds, large catalogue migrations and custom extension development take longer. The timeline is agreed upfront.
The Magento admin is more complex than Shopify or WooCommerce because it's built for sophisticated operations. Day-to-day tasks like adding products, managing orders and updating content are manageable with training. Platform updates, extension management and performance monitoring are best handled through an ongoing maintenance plan.
Magento can be an excellent platform for SEO, but it needs careful configuration. Common issues include duplicate content from layered navigation, complex URL structures, slow pages on poorly optimised installations and canonical tag management across large catalogues. I build with these addressed from the start and can audit existing stores.
Magento suits businesses with complex catalogues, advanced pricing, multi-store setups or deep third-party integration needs. Shopify suits product-focused retailers that want a simple, hosted solution with minimal technical overhead. I'll give you an honest recommendation based on your requirements.
Yes. I handle migrations from Shopify, WooCommerce and Magento 1, including products, categories, customer data, order history and SEO redirects. I'll scope the migration in detail before any work begins.
Magento Open Source is sufficient for many businesses. Adobe Commerce adds enterprise features such as advanced B2B functionality, customer segmentation and cloud hosting options, which are worth it when complexity and scale justify the cost. I'll recommend the right edition during the initial conversation.
Yes. Whether you need a performance audit, speed optimisation, security hardening, extension development, SEO fixes or ongoing maintenance, I work with existing Magento stores as well as new builds.
You don't pay the final balance until you're happy with it. The project starts with a 50% deposit, then I keep working until you're happy before the balance is due. Every project includes revisions throughout the process, and I won't consider the job done until we've arrived at something we're both proud of.
If you're looking for a Magento developer in Sydney, I'd like to hear about your project. I'll give you a straight answer on what's involved, what it will cost and what's realistic to achieve, and I offer a free consultation to start.
Call Monday to Friday, 9 to 5 on (02) 8317 3526, or send through an enquiry and I'll get back to you promptly.