Welcome Series
Onboard new subscribers and introduce your brand story from the first email.
Email marketing · Sydney
Turn the list you already have into repeat sales, without renting reach from a social algorithm.
I'm Aaron Knight, a Sydney-based web designer and marketer with 13+ years of experience. You'll be dealing with me directly, backed by a small, hands-on team, so your email marketing is planned, built and reported on by the same people who understand your website, your SEO and your ads.
Email is one of the few marketing channels where you own the list and the relationship. Social media and paid ads rent you reach that can change overnight with an algorithm update or a bidding war. A well-managed email list keeps working month after month, which makes it one of the most reliable digital marketing channels for ecommerce brands, service businesses and B2B companies alike.
An email marketing agency manages, executes and optimises email campaigns to help businesses build customer relationships and drive revenue, turning your email list into a steady flow of online sales.
Your business gains several competitive advantages:
Email gives you direct access to customers, circumventing the limits social media algorithms put on organic reach.
Email is low maintenance compared to other digital marketing services, with reliable, measurable results month after month.
A strategic approach suitable for ecommerce brands, SaaS companies, B2B enterprises, and service businesses of all sizes.
Email builds lasting relationships with existing customers while driving repeat purchases and building loyalty over time.
Professional email campaigns make sure your messages reach inboxes and convert leads into customers through automation and relevant content.
Email works best when it's connected to everything else, and when the person you talk to is the person doing the work.
Email strategies tailored to your business type, whether B2B, ecommerce or trade.
I build custom email automations for online stores of all sizes, from emerging brands to established retailers. Ecommerce email marketing services include abandoned cart sequences that recover lost sales, welcome series that introduce new subscribers to your brand, and post purchase follow ups that encourage repeat purchases. I build product recommendation flows powered by purchase history and browsing behaviour, plus seasonal promotional campaigns aligned with your peak shopping periods.
Email strategies designed for longer sales cycles and complex decision making processes. B2B email marketing services cover lead nurturing sequences for professional service firms and SaaS companies, newsletter management for thought leadership content, and account-based campaigns targeting larger clients. Your email platform is integrated with your CRM so engagement can be tracked across the entire customer journey.
Workshops, mobile mechanics and trade businesses have a built-in email opportunity: customers who already trust you and need servicing again. Service reminder sequences, review requests after a completed job, and seasonal check-up campaigns keep you in front of past customers between visits, so repeat work doesn't depend on them remembering your name.
Automated flows come first, then campaigns that keep your list engaged between purchases.
Onboard new subscribers and introduce your brand story from the first email.
Recover lost sales with strategic cart reminders and follow-up sequences.
Build loyalty and encourage repeat customers through timely engagement.
Re-engage inactive subscribers with compelling promotional offers.
Personalised campaigns that build loyalty through a personal touch.
Generate excitement for new offerings with teaser campaigns and early access.
Automate social proof collection to boost conversions and brand visibility.
Increase customer lifetime value through relevant product recommendations.
Regular touchpoints delivering content that positions you as an authority in your industry.
Holiday and event-based campaigns that need strategic planning and execution.
Four steps, with authentication and revenue tracking in place before anything is sent.
I audit your current email performance, examining open rates, click through rates, conversion metrics and deliverability, to identify growth opportunities. I then map your customer journey, define target audience segments based on behaviour, demographics or purchase history, and set realistic goals for engagement and revenue growth. The result is a custom roadmap aligned with your business goals, such as increasing sales or nurturing new leads.
I configure your email marketing platform based on your business needs and technical requirements. I work mainly in Klaviyo and Mailchimp, and can set up ActiveCampaign or Brevo where they suit your business better. Technical setup like SPF, DKIM and DMARC authentication is critical for email deliverability, so it's done properly from day one. Your platform is integrated with your website, CRM and ecommerce platform, and tracking is set up so every campaign is measured against revenue rather than vanity metrics.
I design mobile-responsive email templates and write persuasive copy built to increase engagement across all devices and email clients. Automated sequences are built with segmentation rules, so messages reach the right audience at the right time. Automated flows should come before one-off campaign blasts, because that approach drives long term success.
A data-driven approach means refining your strategy through A/B testing of subject lines, send times and content variations. I monitor campaign performance continuously and provide monthly reports with actionable insights. Reporting should connect performance to revenue, not just vanity metrics like open rates, and ongoing optimisation based on performance data keeps improving deliverability and conversion rates.
“Due to the fact that they're a smaller business, the level of service was more personal.” Clutch review, digital marketing lead at a construction company
“Consistently responsive, friendly, and reliable. Their quick response times and proactive approach to problem-solving have been invaluable to our operations.” Google review
4.9 stars from 33 Google reviews, plus 13+ years working with Australian businesses and a CSS Design Awards win. Clients include Eden Brae Homes, Champion Homes and Deicorp.
Most clients see improved engagement within the first month of campaign optimisation as the strategy is refined. Revenue impact typically becomes apparent within 2 to 3 months of consistent campaigns. No agency can guarantee exact returns, and claims of high ROI without a proper audit should raise red flags.
Mainly Klaviyo and Mailchimp, and I can set up ActiveCampaign or Brevo where they suit your business better. Platform selection depends on your business needs, size and technical requirements. I handle the complexity so you can focus on your business.
Yes, monthly management packages are available. Services include content creation, automation maintenance, list growth strategies and performance optimisation. Deliverability is managed so your emails land in inboxes, and campaigns follow Australia's Spam Act 2003, which requires consent, clear sender identification and a working unsubscribe option.
Segmented campaigns speak to the people most likely to act. A customer who bought last week needs a different message from one who hasn't opened an email in six months. Opt-in forms, landing pages and incentives help build and segment your list by demographics, past purchase history and engagement, which keeps messages relevant and lifts results.
Sender reputation and list hygiene have to be managed to protect deliverability. Ownership of your sending domains and contact lists is essential to avoid difficulties if you ever switch email marketing partners. You always keep control of your digital assets.
Yes. Web design, development, SEO and Google Ads are all part of what I do, which means your email sign up forms, landing pages and tracking can be built to work together from the start.
Email marketing is scoped around the size of your list, the platform you're on and the flows you need, so there's no one-size price. I'll give you a clear, itemised quote after an initial conversation, with no lock-in contracts holding you to something that isn't working.
Boost engagement, bring more customers back, and get more from the list you already have, with email strategies built around your business goals. You get the personalised attention of a small, hands-on team, with me as your direct point of contact.
Email campaigns that consider customer behaviour, preferences and location lead to higher engagement, click-through rates and conversions, and the approach is tailored to your business type, whether B2B or ecommerce.