Encapsulating all online marketing efforts, digital marketing is quickly becoming the most important tool in promoting your business. Today, most consumer decision begin online and a strategy to ensure your products and services are visible to potential customers is essential to the growth and development of your business. Successful digital marketing allows you to:
Working together, we can make this happen for your business. Whether you’re a start-up taking its first step online or looking to improve your current operation, our highly-skilled team will use their knowledge and expertise to devise the right digital marketing strategy for you.
Every business is unique and this is our approach to our clients. We work closely with you to make sure we not only understand your brand aims and voice, but exactly what you want to get out of a digital marketing campaign.
All businesses want their website at the top of the search engine rankings, but with so much competition it’s difficult to stand out from the crowd? This is where SEO comes in.
Without SEO your business is effectively invisible online. Search engines drive consumers to the products and services they are looking for and SEO makes it as easy as possible for the likes of Google and Bing to find you.
A successful SEO strategy directs relevant traffic to your website, helps you rank higher on search results, engage your target audience and grow your business.
On-site optimisation provides the foundation of your SEO. Essentially, any offsite SEO work is going to be fruitless without a thorough and effective on-site strategy and refers to the optimisation of all elements on a website, including content and HTML code, to earn better rankings and traffic from search engines.
The goal of on-site SEO is to make it as easy as possible for search engines and users to:
SEO is a constantly evolving and what works today may be ineffective six months from now. To ensure your website is optimized in line with the latest SEO practices, we offer complete and continuous auditing to evaluate its strengths and weakness.
Essentially a health check for your website, an audit provides a clear indication on how your website is performing and what you can do to improve it.
The data is collected through detailed analysis of search engines, the effectiveness of social media, the number and quality of internal/external links and any further information relating to the quality of your website.
If you want to improve your search page ranking, you need positive backlinks. Backlinks are the number one metric search engines use for page rankings and not only influence visibility in search results, but affect organic referral traffic and speed of indexing.
Search engines like Google essentially judge the quality of the site based on the websites linking to it and the more respected and trustworthy your backlinks are, the better ranking and traffic your site will receive.
Higher page rankings mean more exposure for your business, visibility of your company online and potential clients, so it’s essential you get it right.
We ensure the backlinks on your site are working effectively for you, maximising your traffic by building trusted, authentic links and ensure your SEO isn’t being damaged by backlinks from untrusted sites.
Guest posting – also known as guest blogging – is the most effective way to reach new potential customers.
Having your content feature on other websites improves SEO through positive links, while at the same time increasing brand notability and can directly boost revenues.
Ongoing relationships with bloggers and publications in your field can be a fruitful, long-term set-up and guest post gives an opportunity to demonstrate your knowledge on a subject to a whole new audience.
You can have a great product, but if people in your locality can’t find you online, you could be missing out on potential business. This is where Local SEO comes in.
Optimising your website for local searches increases your business’ visibility to potential customers in your area and is essential for face-to-face businesses and service providers.
By optimising ranking factors like name, address and phone number, as well as customer reviews we ensure you rise to the top of local searches.
Analytics Reporting Just like any other area of business, measurement is critical to the success of SEO. Detailed analysis of page views, referrals, rankings, links and more can help fuel a more effective strategy moving forward.
Analytical reporting helps identifies areas of success, where you have room for improvement and anything that could be actively damaging your SEO. It also provides real-time feedback about what your customers like and don’t like about your website and where further development could be needed.
The dream for any business is for a customer to type a few search terms into Google and a click later arrive on your website – this is exactly what an effective Adwords campaign can do for you.
This type of Pay-Per-Click advertising delivers instant traffic by placing your website at the top of search engine results for certain keywords relating to your business and/or product.
We can get you started on an AdWords, or overhaul your existing campaign, increasing not only your level of sales or enquiries, but also reducing your cost per click.
If you want customers to have confidence in your brand, convince them to trust you and effectively communicate your message then you need quality content. Your website content encapsulates your brand personality and is the best tool at encouraging customers to take the next step. We have a team of skilled writers who can effectively create the right content for you. We tailor each piece of content for your business ensuring that it’s not only SEO friendly, but also encapsulates the voice and personality of your business.
“MUM PUT ALL OF THESE ON THE FRIDGE”