Freelance digital marketing · Sydney
Every dollar tied to real, measurable outcomes.
I work directly with business owners and marketing teams to deliver performance-focused digital marketing, without the 'middle men' and markups of a big marketing agency.
The Australian businesses getting the best returns from online advertising aren't those with the biggest budgets, they're the ones with the best strategies, campaigns that are properly set up, and the right people calling the shots.
I'm Aaron Knight, a freelance digital marketing specialist based in Sydney with a whole lot of experience running digital marketing campaigns for Australian businesses. I work directly with business owners and marketing teams to deliver performance-focused digital marketing (Google Ads, SEO, Meta Ads, social media marketing, YouTube Ads, and lead generation) without the 'middle men' and markups of a big marketing agency.
Working with a freelancer like me means direct access to the person doing the work, faster decision-making, and genuine accountability for results.
The agency problem. Big marketing agencies make a nice profit on every service they offer, they churn through account managers, and they spread your account across junior staff who've probably never even spoken to you before. So, the team understands digital marketing in theory, but your business? That's only what they know from the weekly status call.
When you work with me, it's me you're working with, not some account manager or strategist who's never even met you. Every campaign decision, every optimisation, every reporting conversation comes directly from me, with a small, hands-on team working alongside me.
Thirteen years of hands-on experience with Google Ads, SEO, Meta Ads, social media marketing, YouTube Ads, and lead generation. Not some theoretical knowledge: I've actually run paid campaigns, managed them, and optimised them for real Australian businesses, in real competitive markets, across all sorts of industries.
Big agencies charge you a hefty fee for their overhead, but I don't. Your marketing budget is going straight into campaigns and strategy, not infrastructure.
When I'm running your digital marketing campaigns, there's no junior staff member to blame for poor performance. It's me, accountable to you, with direct communication and results measured against the metrics that actually matter to your business: revenue, leads generated, and return on ad spend.
The core services, each with its own page. Paid advertising gives you immediate visibility in search results, while SEO builds organic authority over time. The best digital marketing strategy combines both: paid campaigns for lead generation now, organic investment for sustainable growth over six months and beyond.
Search campaigns targeting high-intent keywords that your customers are actively searching for. I set up Google Ads campaigns with tightly themed ad groups, aggressive negative keyword management, and landing pages that are designed to convert.
Technical SEO, on-page optimisation, content strategy, and link building, all structured to drive organic traffic that compounds over time. Campaigns that rely on paid advertising stop the moment you stop spending. SEO builds a long-term asset that keeps generating leads without needing ongoing ad spend.
For Aussie trades and businesses that are location-dependent, local SEO is often the top-priority digital marketing investment. Optimising your Google Business Profile, building local citations and a strategy for getting genuine Google reviews (no fake or incentivised reviews that violate Google's guidelines) gets your business seen in the map pack.
Improving your landing pages, forms and checkout so more of the visitors you already have turn into leads and sales.
Email marketing is particularly useful for driving repeat purchases and maximising customer lifetime value. I come up with and build automated email sequences (welcome flows, abandoned cart recovery, post-purchase follow-ups and re-engagement campaigns) that work alongside your broader digital marketing strategy.
Throwing paid advertising, SEO, landing page optimisation and conversion rate optimisation together to get a consistent pipeline of qualified leads. Campaigns are built around your target audience, your offer, your margins and the revenue targets that make the investment worthwhile.
Tracking, analytics setup and reporting, so you can see which channels and campaigns are producing leads and revenue.
Website and landing page copy that explains what you do clearly and guides visitors toward an enquiry.
Channels for reaching people who aren't searching yet, plus strategy for businesses that want direction without going full-service.
Paid campaigns on Meta platforms (Facebook and Instagram) targeting specific audience segments through Meta Ads Manager based on demographics, interests, and behaviour. Meta Ads is a strong channel for reaching Aussie consumers who aren't actively searching for your product but are open to discovery. I've built full-funnel Meta Ads campaigns, from raising awareness all the way through to getting people to actually make a purchase. Your brand voice stays consistent across all the different creatives, and short-form video is thrown in wherever video advertising is going to drive stronger results.
YouTube Ads can reach your audience at scale, across skippable in-stream, non-skippable and bumper formats, whether you're targeting based on demographics, interests or search behaviour. I manage YouTube Ads campaigns using performance frameworks that tie your video ad spend directly to real business results rather than just obsessing over views.
Social media marketing across the platforms where your target audience actually hangs out: Instagram, Facebook, LinkedIn, and TikTok for instance. I manage your social media content strategy, posting schedules, community engagement and, of course, paid social campaigns, all while keeping your brand voice consistent and building the social proof that converts prospects into customers. That includes marketing assets suited to each platform: short-form video for Instagram and TikTok, professional content for LinkedIn, and community-driven content for Facebook.
For businesses that want strategic direction without going full-service: a clear marketing strategy, channel prioritisation, budget allocation and a roadmap for execution. I work with new company launches, businesses entering competitive markets and organisations looking to get a totally fresh perspective on their existing digital marketing strategy.
CSS Design Awards winner. Clutch Top B2B Companies Australia 2022. 4.8 stars from 20 Google reviews. Recognised by GoDaddy, Shopify and Freelancer.
Automotive (mobile vehicle repair). A Google Ads and conversion-focused landing page redesign took cost per lead from $35.72 to $18.75 and conversion rate from 10.75% to 16.44%, measured over 12 months.
Beta Tools (importer of high-end tools for vehicle workshops). After 18 flat months, SEO work added 553 new keywords, 11 first-page rankings and the number one spot for a competitive brand term.
4.8 stars from 20 Google reviews.
"Aaron and the team exceeded all of my expectations. Right from the start they delivered an outstanding design and completed the website within the promised timeframe." Danny S, Google review
Five stages, with key metrics agreed upfront before any campaign goes live.
Every digital marketing engagement starts with getting a clear picture of your business, your target audience, your competitive landscape and the revenue goals that the campaign needs to support. We define the key metrics upfront: cost per lead, return on ad spend, conversion rate and the revenue targets that determine whether it's all been worth it.
A tailored digital marketing strategy is developed based on the discovery phase. That means identifying which channels will deliver the strongest return for your specific business, how the budget should be allocated and what the realistic performance trajectory looks like over a four-week stretch, six months and beyond. Strategy is built around what will actually grow your business, not just what services I happen to offer.
The first two to four weeks generate the data needed to begin meaningful optimisation. Campaigns are monitored daily, adjusting bids, adding negative keywords, pausing underperforming keywords, and identifying early signals of what's working. Ad extensions are configured to increase ad visibility and click-through rate.
Digital marketing needs ongoing optimisation and adjustments to perform at its best. I continuously optimise campaigns, adjusting bids, testing creative, refining audiences and reallocating budget towards what's working. Reporting covers the metrics that matter (clicks, leads, revenue and return on ad spend) with clear commentary on what's changed, why and what's planned for the next period.
As the data comes in and winning strategies emerge, budgets get scaled up into what's performing. Most campaigns see initial performance improvements within a four-week stretch, and solid, compounding results usually emerge over a six-month stretch as data accumulates and optimisation compounds.
Every digital marketing engagement is measured against metrics that connect to real business results. Reporting is delivered monthly, and you've got direct access to your accounts & dashboards at all times: total transparency throughout the engagement.
Revenue generated per dollar of ad spend, the primary measure of paid campaign efficiency across Google Ads, Meta Ads and YouTube Ads.
The actual cost per lead generated, monitored by channel, campaign & audience segment in order to understand ROI.
The percentage of leads that end up converting into paying customers, tracking quality as well as volume.
Monthly organic traffic coming through from SEO efforts, tracking that compounding return on investment over the months.
Reach, engagement rate, follower growth & all that social proof stuff across the different social media platforms.
Connecting the dots between digital marketing campaigns & actual revenue, so every dollar of marketing investment is tied to an actual business outcome.
Plenty of small to medium-sized businesses could really use some pro digital marketing but don't have the budget or the resources to justify hiring a full-time agency. What they need is a specialist who can really deliver results across multiple channels rather than a broad but shallow service.
Finding freelance digital marketing work in Australia is about using a mix of local networking & targeted outreach. Winning clients is all about leveraging LinkedIn & face-to-face networking, LinkedIn being especially useful for Australian consultants building their personal brand & attracting clients. Some popular platforms that Aussie freelancers use include Upwork & Fiverr, though more & more of them are using a mix of local & global freelance platforms. Effective digital marketing strategies for freelancers include targeting SMEs & building up their local networks in their city or industry niche.
It depends on the channels being managed, the volume of campaigns & the level of strategy involved. My pricing is transparent & scoped out upfront: we agree on a clear retainer covering strategy, campaign management & reporting before any work begins.
Definitely, for most Australian businesses. The key is working with a specialist who's got actual hands-on experience across the channels that matter to your business, not just some generalist who offers every service but doesn't specialise in anything.
A freelance digital marketer develops & executes digital marketing campaigns across channels like Google Ads, Meta Ads, YouTube Ads, SEO, social media marketing, email marketing & lead generation. Freelance marketers work across multiple clients & channels, bringing specialist expertise to each client engagement without the overhead of a full-time hire. A freelance digital marketing specialist is responsible for strategy development, campaign build & launch, ongoing optimisation, & performance reporting against the business goals we agree at the start of the engagement.
The main advantage of working with a freelance digital marketing specialist over a marketing agency is having a point of contact right there on the ground. No middlemen or teams getting in between means no hefty agency markups to pay, you get answers and move on decisions far quicker, and there's genuine accountability for getting results. Typically when you deal with an agency, account managers, strategists and campaign managers all get involved before the person actually doing the campaign work does, and that slows everything down and blunts accountability. With a freelance digital marketer you cut right through all that and deal directly with a senior specialist from day one.
To be honest, it's really down to the channel. Google Ads is one of the fastest channels: you can start generating leads within days of firing up a campaign, because paid advertising gets you seen right now. SEO on the other hand can take anything from three to six months to start delivering meaningful improvements in organic traffic, although you might see some movement in a few weeks if you're targeting a low-competition term. As for Meta Ads and social media marketing, you'll typically start to see some results from a well-structured campaign within about a month.
A digital marketing strategy that covers its bases pairs quick-win channels like Google Ads, to get leads flowing in right away, with longer-term investments like SEO, which compound and deliver returns from about six months onward.
Every digital marketing engagement comes with the same commitment as my web design work: transparent pricing, direct communication, and a clear scope before any work begins. I won't take on a campaign I don't believe can deliver results, and I'll tell you that upfront rather than after three months of budget has been spent.
If you're after a freelance digital marketing specialist in Australia who can deliver you a marketing campaign that's agency quality but without the agency overhead, I'd love to talk about your business.
My pricing is transparent & scoped out upfront: we agree on a clear retainer covering strategy, campaign management & reporting before any work begins.
