Keyword research · Sydney
Target the searches that bring buyers, not just the ones with big numbers.
Identifying the right keywords is the start of any successful SEO campaign. I find the searches that actually bring in customers, not just the ones with high volume, and give you a prioritised keyword plan you can act on. You deal with me directly, backed by a small, hands-on team.
Keyword research is about understanding the language your customers use when they search. Without a focused plan, it is easy to pay for, or write content around, terms that bring visitors who never buy. A proper keyword plan keeps the effort on the searches that turn into enquiries.
I'm Aaron Knight, a Sydney-based SEO specialist with over 13 years of experience. I combine SEO tools with your knowledge of your industry, so the keyword list reflects how your customers actually search.
Keyword research tells you which searches are worth chasing, how hard they are to win, and which page should target each one. Everything else in SEO, from content to technical fixes to link building, works better when it is aimed at the right terms.
Location matters too. A local business that relies on customers in its area needs a different keyword approach from a business that sells nationally. Search Console data can also show keywords with high impressions but low click-through rates, which often point to quick wins.
A keyword plan built around your business, your customers and your competitors.
Keywords grouped by search intent (informational, commercial and transactional), so you can see which terms bring buyers and which are for research.
Keyword difficulty and search volume for each target, so you can prioritise the terms you can realistically win, not just the biggest numbers.
Keywords for Sydney and any other areas you sell to, including suburb and service-area terms where they make sense.
What your competitors rank for that you don't, and where a new page or an update to an existing one would capture those searches.
A clear plan showing which keyword belongs on which page, so content is written to target a search rather than to fill space.
Each step is agreed before the next one starts.
Understanding what you sell, who buys it and which enquiries matter most to you.
Mapping the searches your customers use, checked for volume, difficulty and intent.
Looking at the terms your competitors rank for and where the gaps are.
A keyword list grouped by intent and mapped to pages, in order of likely return.
The plan explained in plain English, so you or your developer can act on it.
Keyword research only matters if it ends up on the page and moves the numbers:
Beta Tools doubled traffic in 3 months after 18 flat months, with 553 new keywords, 11 first-page keywords and the number one spot for a competitive brand term. KK&O went from 0 to 4 first-page rankings in one month.
I focus on the searches that turn into enquiries, not on vanity volume.
You deal with me directly, backed by a small, hands-on team, so nothing gets lost between strategy and content.
Keywords link to the free SEO audit, the link gap analysis and the content work, so the whole campaign points the same way.
Keyword research sits inside my SEO work. SEO campaigns are sold at any monthly budget, from a minimum of $1,000 per month, with a suggested campaign from $1,800 per month and larger campaigns up to $10,000 per month. If you'd rather start small, the free SEO audit will show you where the biggest keyword opportunities are.
Can't see your question?
Keyword research is part of my SEO work, which is sold at any monthly budget with a $1,000 per month minimum and a suggested campaign from $1,800 per month. I'll scope anything standalone with you upfront.
An SEO audit looks at what is wrong with your site. Keyword research looks at what your customers are searching for. You usually want both, and the free SEO audit is the place to start.
Fewer than you think. It's better to own a handful of terms that bring buyers than to chase hundreds that don't.
Yes. A content gap review shows the terms your competitors rank for that you don't, and the link gap analysis covers the links behind those rankings.
I use SEO tools alongside Google Search Console and Google Analytics. The tools gather the data, and I read it against your business and your customers.
Start with the free SEO audit. It shows where the biggest keyword opportunities are before you commit to anything. If keyword research isn't the right next step for your business, I'll tell you.
If you want to know which searches I'd go after first for your business, I'd like to hear about it. Send through your site and goals and I'll tell you where I would start.
Call Monday to Friday, 9 to 5 on 02 8317 3526, or send through an enquiry and I'll get back to you promptly.