Copywriting · Sydney
Copywriting for SEO helps you build an audience and generate more sales.
The right words can captivate, convince and convert. The wrong words can be catastrophic. I write web copy that serves a specific purpose, and you deal with me directly, backed by a small, hands-on team.
Keep your blog fresh with new, quality content and maintain audience engagement. Have you tried creating web content for your business? Content creation is one of those things that might seem easy until you sit down to do it. It takes a lot of planning, time and energy, and even after putting all that effort in, it's hard to be sure if it's actually good.
Hiring an experienced freelance web copywriter takes that off your plate, with quality, clever, professional content written for you.
Complicating things even more, content writing can be good without being good for business. Copywriting isn't just about picking out words that sound nice together. Those words need to serve a specific purpose.
Quality content builds trust, strengthens your brand, and helps guide curious leads along the path to becoming loyal customers. Well crafted web copywriting can get your business noticed, improve your reputation, grow your customer base, and increase sales.
The opposite is also true. Mistakes, jargon and confusing copy can harm your business, damaging your brand, losing clients and sales, and costing you money.
I saw a sponsored advertisement on Facebook recently where the company had used the word "your" instead of "you're". Plenty of their followers picked up on the error and pointed it out in the comments, a lot of them calling it amateur and unprofessional.
Clever copy and catchy, high-quality content help you stand out from the crowd and give you a competitive edge. Professional freelance copywriting for the web, copy editing and proofreading can do wonders for your small business.
Content writing for all aspects of your business, from the pages that sell to the posts that get found.
Blogging is a big part of content marketing, but it's just one small part of the larger whole. There's a wide range of content formats you can take advantage of to provide valuable information to your audience and strengthen the reputation of your brand, like product descriptions, meta descriptions and landing pages. I can help you develop a content marketing plan that goes beyond blogging and helps you reach a wider range of customers. Perhaps you want to increase sales of a new product or service, raise awareness of your business in a crowded marketplace, or position your company as a leader in your field through search engine optimisation. Wherever your words are, and whatever they're about, I'll make sure they work hard and get your business noticed.
Blogs have become a common tool for business marketing, but as often as not they're time consuming without being all that effective. If you're going to have a business blog, do it right. An experienced freelance blogger can take all that time and effort off your plate, while helping you build a better, SEO friendly blog at the same time.
Whether you're an ecommerce business or a retail shop with a storefront, most customers will spend some time on your website before deciding to do business with you. Your website is an important opportunity to make a persuasive case for what makes your business and products special. A strong website clearly communicates the value you provide to customers and makes it easy for them to move toward a purchase, all in language that's easy to understand and optimised for search engines.
More sales, more traffic, more engagement, greater loyalty and deeper relationships happen when you use the right words. Your web pages should be powerful and persuasive, compelling your readers to act, and your brand should inspire and engage your audience.
I inject flair, polish and accuracy into your website content, turning complex information or a confusing message into concise, compelling words that convince your customers and win more business. I love language: its power, its personality and its potential.
I've run digital agencies before, and the biggest issue they face is losing clients through a lack of transparency, confusion or neglect. That's why I built my brand on my own name. You deal with me directly from start to finish, backed by a small, hands-on team.
No job is too big, or too small. Every piece starts with understanding your business and what the words need to achieve, so the copy isn't just nice to read, it's good for business.
If your website, blog or product pages need words that captivate, convince and convert, I'd like to hear about your business.
Tell me what you need written and what you want it to achieve, and I'll give you a straight answer on what's involved. The initial conversation is free.