Melbourne & Victoria

Freelance Web Design Melbourne: Your Local Web Developer

See your new website working, before you pay for it.

Most web designers ask for a deposit before you've built anything real. I build you a free working concept first. If you like it, we agree a fixed price and timeline and get started. If you don't, you've lost nothing.

  1. 01Free working concept
  2. 02Fixed price & timeline
  3. 03Then we get started
concept.yourbusiness.com.au
A free homepage concept for a steel frame and truss supplier, scrolling from the hero down through its services
Your free concept: a live link you can click through
Shopify PartnerStore builds & migrations
Google PartnerGoogle Ads management
13+ yearsbuilding websites
CSS Design Awardswinner
Trusted by builders, brands and government
Mackay GoodwinArinexSimply FundsMacquarie UniversityNSW GovernmentJSW PowersportsAMPChampion HomesDeicorp
Your Melbourne web designer

Dealing with me directly, backed by a small, hands-on team.

I'm Aaron Knight, a freelance web designer and developer with over 13 years of experience building custom websites for Australian businesses. You'll be dealing with me directly, backed by a small, hands-on team, delivering custom builds that are fast, SEO-ready, and designed to convert visitors into customers.

Case study · Mobile vehicle repair · 12 months

A Real Result, Not a Promise

A mobile vehicle repair business came to me wanting more leads without spending more to get them. Here's what 12 months of combining the website, SEO, and ad targeting properly did:

+93%Lead volume up 93%
−47%Cost per lead down 47%, $35.72 to $18.75
16.44%Conversion rate nearly doubled, from 10.75% to 16.44%

That's what happens when your website, your SEO, and your ads are built in one place, by people who understand how all three connect, not three different vendors who've never spoken to each other.

01 / How it works

Why This Works Differently

Most people get three quotes and a pile of promises. You get a working draft of your actual site, then a fixed price and a fixed timeline.

  1. 01

    You deal with me, not an account manager.

    From the first conversation to the final handover, I'm your point of contact. The small team behind me handles the depth a project needs, without you ever losing that direct line.

  2. 02

    You see it before you commit.

    The free working concept means you're judging a real draft of your actual site, not a mood board or a sales pitch.

  3. 03

    The timeline holds.

    Once we agree a price and a start date, the only thing that moves it is feedback taking longer than 48 hours on your end.

Melbourne CBD skyline viewed across the Yarra River, Victoria
The Melbourne market

Melbourne is one of Australia's most competitive business markets for web design. From the CBD and Southbank to Richmond, Fitzroy, and St Kilda, small businesses and established companies across every industry are competing for the same customers online. A professional, fast, well-structured website isn't a nice-to-have in this market. It's the difference between being found and being invisible.

02 / Services

Web Design Services in Melbourne

Design, build, search and ads handled together, so every page is built with the next enquiry in mind.

01

Custom Web Design

Every website I build is designed from scratch around your brand, your clients, and your business goals. Melbourne businesses operate in a sophisticated, design-literate market: custom web design consistently outperforms cookie-cutter templates here, helping your business stand out, reflect your brand accurately, and build trust from the first click.

02

WordPress Development

Most of my websites are built on WordPress: flexible, reliable, and straightforward to manage once it's live. You own the site outright at handover, with no ongoing dependency on me unless you choose it.

03

Search Engine Optimisation

Every website I build is SEO-ready from day one: clean code, fast load speeds, proper site structure, and keyword research relevant to the Melbourne market. Getting found starts during the build, not as an afterthought.

04

Google Ads Management

For Melbourne businesses that need leads quickly, I build and manage Google Ads campaigns. Search-only, tightly targeted, with conversion tracking in place from the start.

05

AI Development & Integration

From AI chatbots to workflow automation, I help Melbourne businesses use AI practically, saving time without adding unnecessary complexity.

06

Shopify & Ecommerce Development

I build online stores on Shopify and WooCommerce for Melbourne businesses selling online. Mobile-first, conversion-optimised, and structured to rank in search.

07

Graphic Design & Brand Presence

Where a project needs it, I bring graphic design into the build alongside the site: logo refinements, colour palettes, and visual elements that keep your brand consistent.

08

Ongoing Maintenance

Every project includes 30 days of post-launch support as standard, with ongoing plans available for continuous security and performance monitoring.

03 / What I focus on

What Makes a Good Melbourne Web Design?

Melbourne clients have a high bar for design. They notice when a website looks outdated, loads slowly, or doesn't work properly on mobile.

Here's what I focus on for every Melbourne web design project as a freelance web designer:

  1. 01

    Maintainability.

    Upfront cost isn't everything. A website that's cheap to build but expensive to maintain will cost you more in the long run. Every site I build uses clean, well-structured code on a reliable platform, so ongoing costs stay predictable.

  2. 02

    Scalability.

    Melbourne businesses grow fast. Every site is architected to handle more pages, more products, and higher traffic without needing a rebuild.

  3. 03

    Mobile-First Performance.

    More than 70% of Australian web traffic comes from mobile devices. Every site starts with the mobile experience and scales up from there.

  4. 04

    Conversion Focus.

    A beautiful website that doesn't convert is just an expensive brochure. Every design decision is guided by how real customers behave: clear calls to action, logical navigation, and fast load times.

04 / Results

Real Businesses, Real Work

I've built websites and run campaigns for businesses including Eden Brae Homes, Champion Homes, Deicorp, NSW Government, and Macquarie University, alongside 13+ years working with businesses across Australia and overseas.

4.9
★★★★★

4.9 stars from 33 Google reviews.

"Aaron and the team exceeded all of my expectations. Right from the start they delivered an outstanding design and completed the website within the promised timeframe." Danny S, Google review
05 / AI

AI Development & Integration for Melbourne Businesses

Artificial intelligence is no longer a tool reserved for large enterprises. Businesses of all sizes are now using AI to automate repetitive tasks, improve customer experience, and make better decisions with the data they already have. For Melbourne businesses looking to stay competitive, AI integration is becoming as foundational as having a website in the first place.

I offer AI development and integration services designed for small and medium-sized businesses: practical, results-focused implementations that solve real problems rather than technology for its own sake.

AI Chatbots & Automated Customer Service

A well-built AI chatbot handles routine customer enquiries around the clock: answering common questions, qualifying leads, booking appointments, and routing complex queries to the right person. For Melbourne businesses that receive high volumes of repetitive enquiries, this frees up significant time while improving response times for customers.

AI-Powered Automation & Workflow Tools

Manual, repetitive processes are one of the biggest drains on time in any small business. I build AI-powered automation tools that connect your existing platforms (your website, CRM, email marketing, and booking systems) and handle routine tasks automatically.

AI Integration & Consulting

Not sure where AI fits in your business, or whether it's worth investing in? I offer consulting for Melbourne businesses at the early stages of exploring AI: helping you identify where automation and AI tools will deliver real value.

A note on what AI won't replace

AI tools work best when they're built on a solid digital foundation: a fast, well-structured website, clean data, and clear business processes. I take an integrated approach. The websites I build are designed from the start to support AI and automation layers where they make sense.

06 / Pricing

Website Costs in Melbourne

Website pricing varies a lot depending on who you ask, and it's worth understanding what actually drives the number before comparing quotes. The main factors are the number of pages, whether you need ecommerce functionality, custom design versus a template, and the level of ongoing support you want built in.

Most of my projects fall in the $4,000 to $25,000 range. A straightforward business website sits toward the lower end. A larger site with ecommerce, custom functionality, or complex integrations sits higher. As a freelancer backed by a small team, I don't carry the overhead of a larger agency, which is reflected directly in the pricing, without compromising on the quality of the build.

07 / Why me

Why Melbourne Businesses Work With Me

Get your free concept →

Direct access.

You work with me personally throughout the entire project. No account managers, no handoffs.

Transparent pricing.

Most projects fall in the $4,000 to $25,000 range depending on scope and complexity. You'll receive a clear, itemised quote before any work begins.

Built to be found.

Keyword research, SEO setup, Google Analytics, and Search Console are included with every project, so your site is structured to rank from day one.

Properly tested.

Every website is tested for cross-browser compatibility and across devices using Browserstack before launch.

Post-launch support included.

30 days of post-launch support comes standard, with ongoing maintenance available for businesses that want their site actively managed long-term.

08 / Process

The Web Design Process

Seven steps from first conversation to a site you can run yourself. The free concept sits right at the start, so you see the direction before you commit.

  1. Step 01

    Discovery

    Understanding your business, your clients, and your goals before any design work begins, so the project aligns with your specific business goals.

  2. Step 02

    Planning

    Agreeing on scope, sitemap, timeline, and platform.

  3. Step 03

    Design

    Creating layouts and visual designs that reflect your brand and prioritise a user-friendly experience focused on conversion.

  4. Step 04

    Development

    Building the site with clean, well-structured code, integrating required tools and platforms, and optimising for speed and SEO.

  5. Step 05

    Testing

    Cross-browser and cross-device testing before anything goes live, including accessibility checks.

  6. Step 06

    Launch

    Going live with Google Analytics and Search Console connected from day one.

  7. Step 07

    Support

    30 days of post-launch support included as standard, with further plans available if required.

Platforms

Technologies I Work With

I work across a range of platforms and technologies, recommending the right solution for each project:

WordPress
Flexible CMS for content-heavy platforms and blogs
Shopify
Hosted ecommerce for fast, scalable online stores
WooCommerce
Open-source ecommerce for customisable, content-driven stores
PHP & custom development
Robust backend systems and custom-built web applications
React
Dynamic user interfaces and interactive web applications
API integrations
Connecting your website to CRM systems, payment processors, booking tools, and marketing platforms
Industries

Industries I Work With in Melbourne

Melbourne's economy is one of the most diverse in Australia, spanning small businesses through to established companies across every sector:

  • Professional & legal services
  • Retail & ecommerce
  • Hospitality & food & beverage
  • Health & allied health
  • Property & construction
  • Finance & accounting
  • Education & training
  • Creative agencies & studios
  • Events & entertainment
  • Automotive
  • Not-for-profits
09 / FAQ

Frequently Asked Questions

Can't see your question?

Talk it through with me directly, Monday to Friday, 9 to 5.
02 8317 3526
How much does web design cost in Melbourne?

Most projects fall in the $4,000 to $25,000 range depending on scope and complexity. A straightforward business website sits toward the lower end, with ecommerce or custom functionality sitting higher. I'll give you a clear, itemised quote after an initial conversation.

How does the free working concept work?

I build a real, working draft of your website before you pay anything. If you like it, we agree a fixed price and timeline and get started. If you don't, there's no obligation at all.

How long does a website take to build?

A standard business website typically takes four to six weeks from briefing to launch. Larger or more complex projects take longer, and I'll give you a realistic timeline upfront.

Do I need to provide the content?

Not necessarily. I can work with content you provide, or organise copywriting as part of the project through a specialist I bring in for conversion-focused content when needed.

Will my website work on mobile?

Yes. Every site I build is developed mobile-first, since more than 70% of Australian web traffic now comes from mobile devices.

Can I update my website myself?

Absolutely. I build most websites on WordPress, which is designed to be easy to manage: if you can use a word processor, you can update your own content.

Do you work with Melbourne businesses remotely?

Yes. As a freelance web designer, most of my process (discovery, design reviews, and sign-off) happens over phone, email, or video call, with the same quality and communication as an in-person process.

Can AI tools help my Melbourne business?

For many businesses, yes, particularly if you're spending significant time on repetitive customer enquiries or manual admin. I offer an initial consulting conversation to work through that question.

Are you a freelancer, or do you have a team?

I'm a freelancer first: you deal with me directly, start to finish, backed by a small, hands-on team. Occasionally, for a larger project that needs extra capacity, I bring in additional help, but I remain your direct point of contact regardless.

Our guarantee

Web Design Happiness Guarantee

Every project starts with a 50% deposit and a set number of included revisions. You don't pay the final balance until you're genuinely happy with it. I keep working with you until we get there.

  • Fixed price. Agreed once you've seen and approved the concept.
  • Fixed timeline. It holds as long as feedback comes back within 48 hours.
  • 30 days of support. Included after launch as standard.
  • It's yours. Full ownership of the site, accounts, content and code. No lock-in.
Where I work

Every Corner of Australia and Overseas

From Bondi to Bali to Port Moresby, working with businesses all across Australia and around the globe.

See it working, before you pay

Get Your Free Working Concept

If you're looking for a freelance web designer in Melbourne, tell me about your project and I'll build a real, working draft of your new website. No cost, no obligation.

Send through an enquiry →
Call Monday to Friday, 9 to 5 on (02) 8317 3526

Send through an enquiry and I'll get back to you promptly.

Free, no obligation

Get your free working concept.

Tell me a bit about the business. I'll build a working draft of your homepage and send you a live link.

    Thanks, I've got it.

    I'll be in touch shortly. If it's urgent, call me on 02 8317 3526.

    Free mockup no obligations