Automotive (mobile vehicle repair). A Google Ads and conversion-focused landing page redesign took cost per lead from $35.72 to $18.75 and conversion rate from 10.75% to 16.44%, measured over 12 months.
WooCommerce development · Sydney
A WooCommerce store built on WordPress, designed to load fast, rank well and sell.
I build a free working concept first, so you can see and click through your new store before you commit. If you like where it's going, you get a fixed price and a fixed timeline. The timeline holds as long as I get your feedback within 48 hours.
For businesses that need deep customisation, content-driven commerce, or a store that sits inside an existing WordPress site, WooCommerce is often the right choice. I handle custom theme development, new store builds, migrations, plugin integrations and ongoing optimisation, all built to perform from day one.
I'm Aaron Knight, a Sydney-based web designer and developer with over 13 years of experience building and optimising WooCommerce stores for Australian businesses.
WooCommerce is a free, open-source ecommerce plugin for WordPress. It suits businesses that want full ownership of their store and data, deep integration with WordPress content and SEO, and the flexibility to build custom functionality that hosted platforms may not allow. Stores with complex product structures, variable pricing or subscription components are a good fit.
WooCommerce is not the right fit for every business. Product-focused retailers that want a simple, hosted solution with minimal technical overhead are often better served by Shopify, and businesses with very large catalogues or multi-store requirements may be better suited to Magento. I'll give you an honest recommendation in the first conversation.
From custom themes to ongoing optimisation, every service is built around how your customers shop.
Generic themes limit what your store can look and feel like. I design and build custom WooCommerce themes tailored to your brand, mobile-first, structured for SEO and built around how your customers shop.
I take a store from zero to live, including WordPress setup, theme development, product catalogue structure, payment gateway integration, shipping configuration and everything in between. You receive a fully functional, well-optimised store ready to sell.
Moving from Shopify, Magento or another platform? I handle the full migration, including products, categories, customer records, order history and SEO redirects, so every old URL maps to its new one and search visibility carries across.
I integrate the plugins and tools your store needs, such as email marketing, CRM systems, booking tools, subscription management and advanced product filtering. If a custom integration is required, I can build it.
WooCommerce stores can slow down as plugins accumulate and catalogues grow. I audit and optimise existing stores for load speed, cleaning up plugin conflicts, optimising database queries, compressing images and improving Core Web Vitals.
A WooCommerce store on WordPress has real SEO advantages, but only if it's structured correctly. I build with proper URL structure, schema markup and optimised product pages, and I audit existing stores to fix the issues holding back rankings.
I review store structure, product page layout, checkout flow and calls to action, then implement targeted improvements that lift sales without a full rebuild. I use Hotjar to see how real shoppers move through your store, so changes are based on behaviour. A standalone CRO audit is $4,999 + GST.
For product-based businesses, Google Shopping can drive qualified traffic from buyers already searching for what you sell. I set up and integrate Google Shopping with your WooCommerce store.
Every project includes 30 days of post-launch support. Ongoing maintenance plans cover WordPress core, WooCommerce and plugin updates, security monitoring, regular backups and performance checks.
Each stage is agreed before the next one begins.
Understanding your products, customers, competitors and business objectives before any build work begins.
Agreeing on store structure, plugin stack, timeline and scope.
Creating a custom design tailored to your brand, your audience and your conversion goals.
Building the store, configuring plugins, setting up shipping and tax rules and connecting secure payment gateways, with custom development where required.
End-to-end testing across devices and browsers, including product pages, cart, checkout and post-purchase flows.
Going live with Google Analytics and Search Console connected, sitemap submitted and redirects in place.
30 days of post-launch support included as standard, with clear documentation at handover.
CSS Design Awards winner. 4.9 stars from 33 Google reviews. Clients include Eden Brae Homes, Champion Homes and Deicorp (builders), NSW Government and Macquarie University.
Automotive (mobile vehicle repair). A Google Ads and conversion-focused landing page redesign took cost per lead from $35.72 to $18.75 and conversion rate from 10.75% to 16.44%, measured over 12 months.
Beta Tools (importer of high-end tools for vehicle workshops). After 18 flat months, SEO work added 553 new keywords, 11 first-page keywords and a number one ranking for a competitive brand term.
4.9 stars from 33 Google reviews.
"Aaron and the team exceeded all of my expectations. Right from the start they delivered an outstanding design and completed the website within the promised timeframe." Danny S, Google review
A developer who stays with the store after launch, not just through it:
You deal with me directly, backed by a small, hands-on team. Strategy, design, development and ongoing support all stay with me as your main point of contact.
Most WooCommerce projects fall in the $4,000 to $15,000 range depending on scope. You get a clear, itemised quote after an initial conversation, with a fixed price once scope is defined.
URL structure, metadata, schema, page speed and content hierarchy are considered from the start, using the WordPress SEO tools your store needs.
30 days of post-launch support comes standard. Ongoing maintenance plans are available for stores that want active management long term.
AI tools work well on a WooCommerce store, automating repetitive tasks and improving the shopping experience at scale.
A chatbot that answers order status questions, product queries and returns questions around the clock, and recommends products, which reduces manual support work.
Abandoned cart sequences, post-purchase follow-ups, inventory alerts and reorder workflows that connect your store to the rest of your business.
Consulting to identify where automation will deliver real value in customer service, marketing, inventory or personalisation. WooCommerce's open architecture suits custom AI integrations.
AI works best on a fast, well-structured store with clean data and a logical product architecture, which is how I build.
Most WooCommerce projects fall in the $4,000 to $15,000 AUD range. WooCommerce itself is free. Your ongoing costs are hosting, domain and any premium plugins you need. A straightforward store with a custom theme and standard catalogue sits at the lower end, and complex integrations, custom plugin development or large migrations sit higher.
Development work outside a fixed-price build is billed at $120 per hour.
Can't see your question?
Most projects fall in the $4,000 to $15,000 AUD range. WooCommerce itself is free, so your ongoing costs are hosting, domain and any premium plugins. I'll give you a clear, itemised quote after an initial conversation.
A standard store typically takes four to six weeks from briefing to launch. More complex builds, large catalogues, custom integrations or migrations take longer. The timeline is agreed upfront.
Yes. WooCommerce runs on WordPress, so adding products, updating content, processing orders and managing stock are all handled through the WordPress admin. I'll walk you through everything at handover. If you'd rather not manage it yourself, my maintenance plans cover that.
WooCommerce on WordPress gives you full control of URL structure, flexible schema markup, SEO plugin integration and content tools that support a strong content strategy. Speed and technical optimisation matter too. Provided the foundations are built correctly, WooCommerce stores can perform very well in search.
Yes. I handle full migrations from Shopify, Magento and other platforms, including products, categories, customer data, order history and SEO redirects. Every old URL is mapped to its new one so your search visibility carries across.
WooCommerce suits businesses that already have a WordPress site, rely on content and SEO, or need extensive customisation and full ownership of their platform. Shopify suits product-focused stores that want a simple, hosted solution. I'll give you an honest recommendation based on your requirements.
Yes. Whether you need a performance audit, speed optimisation, SEO fixes, plugin updates, security hardening or new features, I work with existing stores as well as new builds.
You don't pay the final balance until you're happy with it. The project starts with a 50% deposit, then I keep working until you're happy before the balance is due. Every project includes revisions throughout the process, and I won't consider the job done until we've arrived at something we're both proud of.
If you're looking for an experienced WooCommerce developer in Sydney, I'd like to hear about your project. I'll give you a straight answer on what's involved, what it will cost and what's realistic to achieve.
Call Monday to Friday, 9 to 5 on (02) 8317 3526, or send through an enquiry and I'll get back to you promptly.