Automotive (mobile vehicle repair). A Google Ads and conversion-focused landing page redesign took cost per lead from $35.72 to $18.75 and conversion rate from 10.75% to 16.44%, measured over 12 months.
WordPress development · Sydney
A WordPress site built for speed, search and enquiries.
I build a free working concept first, so you can see and click through your new WordPress site before you commit. If you like where it's going, you get a fixed price and a fixed timeline. The timeline holds as long as I get your feedback within 48 hours.
WordPress is flexible, powerful, and when built correctly, one of the strongest foundations available for SEO, content marketing and long-term business growth. The difference between a good WordPress site and a poor one is almost always in the build: how it's structured, how fast it loads, and how cleanly it's put together.
I'm Aaron Knight, a Sydney-based WordPress developer with over 13 years of experience building custom WordPress websites for businesses of all sizes, from local startups to enterprise clients. Every WordPress website I build is optimised for speed, structured for search engines, and designed to turn visitors into customers as part of a broader marketing strategy.
WordPress is an open-source content management system that powers a large share of business websites. It's flexible enough to run a simple five-page business website or a complex platform with thousands of pages, multiple user roles and deep third-party integrations.
For business owners, WordPress's key advantages are ownership and flexibility. You own the site outright, the code, the content and the data. There are no platform-level transaction fees, no mandatory subscription costs beyond hosting, and no restrictions on what you can build. A well-built WordPress site can be expanded, redesigned and integrated with almost any tool your business needs.
From new builds and speed work to maintenance and AI, every WordPress service is built on clean code you own outright.
Every website I build starts with a clear understanding of your business goals, your customers and what success looks like. From there the work follows a structured process with clear communication from discovery through to launch. I design and develop a custom WordPress site with no page builders, no bloated themes and no shortcuts. Fast, clean and built to last. This is the right fit if you need a new website with a custom design that's tailored to your business.
A slow WordPress site loses customers and ranks lower in search. I audit and optimise existing WordPress sites for site speed, Core Web Vitals and performance, covering caching configuration, image optimisation, database cleanup, plugin audits and hosting environment improvements. The goal is fast load times across all devices.
WordPress needs active maintenance to stay secure and performant. My maintenance plans cover WordPress core updates, plugin updates, theme updates, security monitoring, regular backups and uptime tracking, so you can focus on your business while the site is kept running properly.
For businesses selling online, I build and optimise WooCommerce stores, custom themes, payment gateway integrations, shipping configuration, conversion optimisation and advanced functionality for stores with more complex requirements.
Plugin bloat is one of the most common causes of slow, unreliable WordPress sites. I audit existing plugin stacks, remove redundant tools and build custom plugins where off-the-shelf solutions don't meet your requirements.
A website that isn't accessible loses customers and creates legal exposure. I audit WordPress sites against WCAG accessibility standards and implement the fixes needed to make your site usable for all visitors.
Moving your WordPress site to a new host, a new domain or from another platform? I handle full site migrations, including content, database, media, redirects and DNS, with redirects mapped and DNS changes planned so your search visibility is protected through the move.
I help businesses use AI practically alongside their WordPress site, saving time, improving customer experience and building smarter processes around existing tools. If you're not sure where to start, I offer consulting to identify where AI will deliver real value for your business.
CSS Design Awards winner. 4.9 stars from 33 Google reviews. Clients include Eden Brae Homes, Champion Homes and Deicorp (builders), NSW Government and Macquarie University.
Automotive (mobile vehicle repair). A Google Ads and conversion-focused landing page redesign took cost per lead from $35.72 to $18.75 and conversion rate from 10.75% to 16.44%, measured over 12 months.
Beta Tools (importer of high-end tools for vehicle workshops). After 18 flat months, SEO work added 553 new keywords, 11 first-page rankings and the number one spot for a competitive brand term.
4.9 stars from 33 Google reviews.
"Aaron and the team exceeded all of my expectations. Right from the start they delivered an outstanding design and completed the website within the promised timeframe." Danny S, Google review
Working directly with the developer who builds your site makes a practical difference at every stage:
You deal with me directly, backed by a small, hands-on team. Strategy, design, development and ongoing support all stay with me as your main point of contact.
Every site is optimised for Core Web Vitals from the ground up, not as an afterthought. Fast sites rank better, convert better and keep visitors longer.
Clean URL structures, proper heading hierarchy, schema markup, optimised metadata and fast load speeds, built in from the start.
Across industries and business sizes, from brochure sites to complex builds. Experience with both the straightforward projects and the complex ones.
30 days of post-launch support comes standard with every project. Ongoing maintenance plans are available if you want your site actively managed long term.
AI tools are increasingly practical for WordPress site owners, automating the repetitive tasks that take up time and improving the customer experience at scale.
A well-built AI chatbot integrated with your WordPress site handles routine enquiries around the clock, answers common questions, qualifies leads, books appointments and routes complex queries to the right person.
From automated lead follow-up and content workflows to CRM integrations, email marketing connections and reporting automation, I build AI-powered tools that connect your WordPress site to your broader business platforms.
Not sure where AI fits in your business, or whether it's worth the investment? I offer consulting to identify where automation will deliver real value, which platforms make sense and how to implement them without disrupting what's already working.
AI and automation work best on a well-structured WordPress site with fast load speeds, clean code and a properly maintained plugin stack. I build sites from the start so they can support automation layers where they make sense.
Every project follows a clear process, so you know what happens next at each stage.
Defining your goals, your customers and what success looks like for the project before any design work begins.
Mapping page structure, user flows and conversion paths before design begins.
Developing a visual design aligned with your brand, including typography, colour, components and layouts.
Building the site in WordPress with clean, well-structured code, advanced functionality where required, and optimised for speed and SEO.
Testing across browsers and devices, speed and SEO checks, and go-live with Google Analytics and Search Console connected.
GA4 reporting setup and recommendations for ongoing performance improvement after launch.
Every project is scoped individually. Here is a guide to how projects typically break down. Final pricing is quoted clearly upfront, with no estimates that change once you are committed.
Smaller jobs, fixes and ongoing development work are billed at $120 per hour.
Can't see your question?
A standard business website typically takes four to six weeks from briefing to launch. WooCommerce builds, membership platforms or sites with custom integrations take longer. The timeline is agreed upfront, and I won't commit to a deadline I can't deliver on.
Yes. Design is a core part of every project. I work with you to develop the visual direction, page structure and user experience. If you have an existing brand, I'll design within it.
Yes. My WordPress maintenance plans cover core updates, plugin updates, security monitoring, backups and performance checks. For businesses that want the technical side managed long term, a maintenance plan is the most cost-effective way to keep the site running properly.
Yes. I offer managed Cloudways hosting on Australian-based servers, with SSL certificates, regular backups and security monitoring. Hosting is included in the Rent a Site plan and available as an add-on for other projects.
Yes. Whether you need a speed audit, security hardening, plugin cleanup, accessibility fixes, theme customisation or a partial redesign, I work with existing WordPress sites as well as new builds. Get in touch with a description of what you're trying to achieve and I'll let you know what's involved.
Web designers focus on the visual side of a website, while WordPress developers handle the underlying code and functionality. I do both, so every project covers the full picture from visual design through to technical development and launch.
You don't pay the final balance until you're happy with it. The project starts with a 50% deposit, then I keep working until you're happy before the balance is due. Every project includes revisions throughout the process, and I won't consider the job done until we've arrived at something we're both proud of.
If you're looking for an experienced WordPress developer in Sydney, I'd like to hear about your project. I'll give you a straight answer on what's involved, what it will cost and what's realistic to achieve. Whether you need a freelancer or a larger agency depends on the scope, support expectations and complexity.
Call Monday to Friday, 9 to 5 on (02) 8317 3526, or send through an enquiry and I'll get back to you promptly.