Automotive (mobile vehicle repair). A Google Ads and conversion-focused landing page redesign took cost per lead from $35.72 to $18.75 and conversion rate from 10.75% to 16.44%, measured over 12 months.
Website development · Sydney
See your new website working, before you pay for it.
Tell me what you need and I'll build a free working concept first. You see it, click through it and judge it, then you get a fixed price and a fixed timeline. The timeline holds as long as feedback comes back within 48 hours.
Not just a visual presence, a working sales and marketing tool that generates leads, builds credibility, and operates around the clock. Getting that right requires more than a good-looking design. It requires web development that's technically sound, built for performance, and structured to grow with your business.
I'm Aaron Knight, a Sydney-based freelance web developer with over 13 years of experience building custom websites and web applications for businesses of all sizes, from local startups to enterprise clients. I deliver web development solutions that are fast, secure, conversion-focused, and built to last, offering a practical alternative to a web development agency, with the local market understanding you'd expect from an agency in Sydney. You deal with me directly, backed by a small, hands-on team.
These websites are built to support lead generation, strengthen your digital presence, and drive business growth.
From custom builds and integrations to ecommerce, landing pages and AI, every service is built on clean, maintainable code you own outright.
Almost every website I build involves a degree of custom development, whether that's a unique feature, a specific integration, or a bespoke component that no off-the-shelf plugin can replicate. I design and build custom web solutions tailored to your specific business requirements. Clean code, well-documented, and built on a foundation that supports your business goals and wider business objectives over time as a custom website your team can maintain and expand.
WordPress powers over 40% of the web and remains the most flexible, well-supported CMS available for business websites. I build custom WordPress sites, not template installs, with performance, SEO, and long-term maintainability built in from the ground up, including custom WordPress themes, and a WordPress CMS typically takes around four to six weeks for a standard business build.
For startups and SaaS businesses that need a modern web application rather than a content-managed website, I build with Next.js and React, delivering server-side rendering, static generation, and the performance characteristics that demanding applications require.
Nearly every modern website or application interfaces with external APIs, payment processors, CRM platforms, data feeds, authentication providers, inventory systems, and third-party services. I design and build API integrations that are secure, fast, and reliable. Whether you need to connect your website to an existing system or build a custom API layer from scratch, I have the technical experience to get it right.
Common API integration use cases include:
I build ecommerce websites on Shopify, WooCommerce, and Magento, mobile-first, conversion-optimised, and structured to perform in search, including ecommerce platforms and e commerce solutions for businesses that need a scalable online store, with popular options also including WordPress, Shopify, and Drupal. From straightforward product catalogues to complex multi-store environments with advanced pricing rules and third-party integrations, a standard ecommerce website typically takes 8 to 12 weeks.
Landing pages start from $1,500. Already have a concept, even one an AI tool drafted? Bring your AI draft and I'll build it properly. A well-built landing page can be the difference between a campaign that converts and one that wastes budget. I develop high-performance landing pages optimised for speed, conversion, and quality score, built to work with your Google Ads campaigns and broader marketing activity.
For education providers, training businesses, and corporate learning platforms, I build e-learning websites and LMS integrations that deliver a professional, accessible learning experience. Course management, student portals, progress tracking, and payment integration all handled.
Government and institutional websites have specific requirements around accessibility, security, and content management. I build WCAG-compliant, security-hardened websites for government bodies, not-for-profits, and institutional clients, designed to serve large, diverse audiences reliably.
Custom business directory websites with advanced search and filtering, user-submitted listings, subscription or pay-per-listing monetisation models, and the performance architecture required to handle large datasets efficiently.
From AI chatbots and automated customer service to workflow automation and platform integration, I help businesses use AI practically, saving time, improving customer experience, and building smarter processes around their existing tools. AI features can be integrated directly into any web application or website I build.
Every project includes 30 days of post-launch support as standard. Ongoing maintenance plans are available covering security updates, platform updates, performance monitoring, regular backups, and related marketing services with digital marketing support tied to growth, keeping your website running reliably long after launch.
CSS Design Awards winner. 4.9 stars from 33 Google reviews. Clients include Eden Brae Homes, Champion Homes and Deicorp (builders), NSW Government and Macquarie University.
Automotive (mobile vehicle repair). A Google Ads and conversion-focused landing page redesign took cost per lead from $35.72 to $18.75 and conversion rate from 10.75% to 16.44%, measured over 12 months.
Beta Tools (importer of high-end tools for vehicle workshops). After 18 flat months, SEO work added 553 new keywords, 11 first-page rankings and the number one spot for a competitive brand term.
4.9 stars from 33 Google reviews.
"Aaron and the team exceeded all of my expectations. Right from the start they delivered an outstanding design and completed the website within the promised timeframe." Danny S, Google review
Template builders and off-the-shelf solutions have their place for a simple business website, but they have real limitations that become apparent as your business grows. Custom web development gives you:
Not a compromise between what a template allows and what you actually want. Every feature, every integration, every user flow built specifically for your requirements, with custom website design aligned to your brand and growth goals.
Template builders and page builders add significant overhead, unnecessary code, unused features, and bloated scripts that slow your site down. Custom development produces clean, efficient code that loads faster and performs better, and as requirements become more complex it's better suited to building high performing websites, user friendly websites, and a more seamless user experience.
A custom-built website or application can be expanded in any direction your business requires, new features, new integrations, higher traffic, more complex functionality, without being constrained by a platform's limitations.
Custom-built sites are inherently less vulnerable to the mass exploits that target popular templates and plugins. Combined with proper security hardening, a custom build is significantly more resilient.
Every site I build is handed over to the client outright, all code, all accounts, all content. No platform lock-in, no ongoing dependency on a proprietary system.
AI is no longer a specialist capability, it's becoming a core component of well-built web applications and business websites alike. I offer AI development and integration services that are practical and results-focused rather than technology for its own sake.
A well-built AI chatbot handles routine customer enquiries around the clock, answering common questions, qualifying leads, booking appointments, and routing complex queries to the right person, which also supports user engagement by qualifying enquiries before handoff. For businesses receiving high volumes of repetitive enquiries, this frees up significant time while improving response times for customers.
I build AI-powered automation tools that connect your website or application to your broader business platforms, CRM, email marketing, booking systems, and data processing pipelines, and handle routine tasks without manual intervention.
For SaaS businesses and web applications, I build AI-powered features directly into the product, LLM integrations, recommendation engines, personalisation systems, and automated content generation workflows.
Not sure where AI fits in your web project? I offer consulting to identify where automation and AI tools will deliver real value, based on your wider business goals and business objectives, before any development begins.
I work across a range of technologies and frameworks, recommending the right stack to create websites and web applications based on scope, growth plans, and performance needs:
The right platform choice is central to a successful website and long-term sustainable business growth.
I've built websites and web applications for businesses across a wide range of industries:
The free working concept sits right at the start, so you see the direction before you commit.
Understanding your business requirements, your users, and your goals before any technical decisions are made. This is where your free working concept starts, so you see the direction before you commit.
Agreeing on technology stack, architecture, sitemap, timeline, and scope.
Creating layouts and visual designs that reflect your brand and prioritise usability and conversion.
Building the website or application with clean, well-structured code optimised for performance and SEO.
Comprehensive cross-browser and cross-device testing before anything goes live.
Going live with Google Analytics and Search Console connected, sitemap submitted, and performance benchmarks confirmed.
30 days of post-launch support included as standard.
Web design focuses on the visual aspects of a website, layout, typography, colour, and user experience. Web development is the technical process of building the underlying code and functionality. In practice, most projects require both, and I handle the full picture, from visual design through to technical development and launch.
Most projects fall in the $4,000 to $25,000 range depending on scope and complexity. A straightforward business website sits toward the lower end. Complex web applications, ecommerce builds, or projects requiring custom development and integrations sit higher. Landing pages start from $1,500 and development work is $120/hr. I'll give you a clear, itemised quote after an initial conversation, no ballpark figures that change once you're committed.
A standard business website typically takes four to six weeks from briefing to launch. Web applications and more complex builds take longer, typically eight to sixteen weeks depending on scope. Timeline is agreed upfront and I won't commit to a deadline I can't deliver on.
Yes. Whether you need a performance audit, security hardening, new feature development, a partial redesign, or a full rebuild, I work with existing websites and applications as well as greenfield projects. That can include a website redesign or launch support for a new website while protecting existing SEO value. Local web developers are familiar with Australian accessibility laws, which matters for compliant rebuilds and ongoing updates. Get in touch with a description of what you're working with and what you're trying to achieve.
It depends on what you're building and how you'll use it. As part of broader web design and development, especially for e-commerce and content-led sites, platform choice affects both performance and maintainability. WordPress is the right choice for most business websites, particularly those requiring strong content management and SEO. Next.js is better for web applications and SaaS products. Shopify is best for product-focused ecommerce. I'll recommend the right platform for your requirements during the initial conversation, there's no one-size-fits-all answer.
Yes. I offer Australian-based hosting on fast, reliable servers with SSL certificates, regular backups, and security monitoring. I'll handle the technical side so you don't have to.
Yes. API integration is a core part of my web development services. Whether you need your website connected to a CRM, a payment processor, an inventory system, or a custom internal tool, I design and build integrations that are secure, reliable, and maintainable.
You don't pay the final balance until you're happy with it. The project starts with a 50% deposit, then I keep working until you're happy before the balance is due. Every project includes revisions throughout the process as part of effective project management, so expectations stay clear and I won't consider the job done until we've arrived at something we're both proud of. Before any work begins, I take the time to understand your requirements properly, whether that's over a call or a Zoom, with transparent communication built into project management.
If you're looking for an experienced web developer in Sydney, whether you need a web design agency, development agency, development company, or a freelance specialist, I'd like to hear about your project. I'll give you a straight answer on what's involved, what it will cost, and what's realistic to achieve, including web design services and website design where needed, not only pure development.
I work directly with business owners, marketers, web designers, and web developers as part of the wider development team on larger projects.
Call Monday to Friday, 9 to 5 on (02) 8317 3526, or send through an enquiry and I'll get back to you promptly, as I regularly speak with businesses comparing developers in Sydney before deciding.