B2B lead generation · Sydney
Qualified conversations your sales team can actually close.
I build targeted, industry-specific outreach for businesses that want a consistent flow of qualified prospects without hiring an internal sales team. You deal with me directly, not a call centre reading from a script.
B2B lead generation is the process of identifying and engaging the right decision makers at other businesses, turning cold prospects into qualified conversations your sales team can actually close. Done properly, it fills your sales pipeline with qualified leads who match your ideal customer profile, rather than a long list of contacts who were never going to buy.
I'm Aaron Knight. Most of my work is web design and digital marketing, but B2B lead generation grew directly out of a practical need: building and running my own outreach campaigns to generate business, using the same process I now offer as a service. I'm not a call centre running a generic script. I build targeted, industry-specific outreach for businesses that want a consistent flow of qualified prospects without hiring an internal sales team.
For most campaigns, you deal with me directly. For larger campaigns, or accounts that need more volume than one person can manage attentively, I draw on a small, hands-on team, without you losing that direct line of communication.
Here's the honest version. In a 30-day test of my own LinkedIn outreach to builders and construction businesses, I contacted 303 decision-makers. 29% accepted the connection, and 16 replied or showed interest.
It didn't win me a client, and I'd rather tell you that than dress it up. What it did give me is tested messaging and real data on what gets a reply.
Cold email, LinkedIn and appointment setting, built around researched prospects that match your ideal customer profile.
Targeted, personalised email sequences sent to decision makers who match your ideal customer profile, not a mass blast to a purchased list. Every campaign is built around your specific offer, researched against real prospects, and built to comply with Australia's Spam Act 2003.
LinkedIn is a direct way to reach B2B decision makers. I build and run LinkedIn outreach campaigns (connection requests, personalised messaging sequences, and follow-up) designed to open genuine conversations rather than come across as obvious cold pitches.
Once a prospect responds, the real work begins. I manage replies and follow-ups through to a booked appointment or call, so your sales team's time is spent talking to qualified prospects who are already warm, not chasing cold leads.
For higher-value targets, a broader outreach blast isn't the right approach. I build focused, account-based campaigns around a specific list of target companies and the decision makers within them: multi-touch, multi-channel, and tailored to each account.
Generic outreach gets generic results. I build sequences tailored to your specific industry and audience. I've developed dedicated sequences for sectors like construction, where the language, pain points, and decision-making process are genuinely different from a general B2B campaign.
Leads are only valuable if they're qualified. Every prospect who responds is assessed against your criteria before being handed to your sales team, along with the context from the conversation so far, not just a name and email address.
Strategy, messaging and campaign management run through me, with a small, hands-on team behind me for larger campaigns.
You deal with me directly, backed by a small, hands-on team, so there's no game of telephone. I run strategy, messaging, and campaign management.
Every email and outreach campaign is built to comply with Australia's Spam Act 2003: proper consent handling, clear sender identification, and functioning unsubscribe options as standard, not an afterthought.
I've built and run my own outreach campaigns to generate business, including industry-specific sequences, before ever offering this as a service. This isn't a channel I read about; it's one I use.
Every campaign is scoped around your goals, your target audience, and the volume of outreach required, with no vague monthly retainer and no clear deliverable attached. I'll walk you through exactly what's included before anything begins.
Month-to-month arrangements are standard, so you're never locked into a campaign that isn't working.
Six stages, from defining what a qualified lead looks like for you to handing it over with full context.
Understanding your business, your ideal customer profile, and what a genuinely qualified lead looks like for you specifically.
Identifying the right decision makers at the right companies, based on your ideal customer profile rather than a generic industry list.
Building outreach sequences tailored to your industry and audience, the specific language and pain points that make a prospect actually respond.
Running the outreach across email, LinkedIn, or both, depending on where your audience is most responsive.
Managing responses, qualifying interest, and moving genuine prospects toward a booked call or appointment.
Qualified leads and appointments are handed to your sales team with full context, alongside regular reporting on what's working.
B2B lead generation works best for businesses selling a product or service where a single customer is worth pursuing individually, not a low-value, high-volume consumer product. It's a strong fit for:
A B2B lead generation agency identifies and engages potential business customers on your behalf, through channels like cold email, LinkedIn outreach, and appointment setting, with the goal of handing your sales team qualified conversations rather than cold contacts.
It depends heavily on your target audience, the channels used, and the volume of outreach required. Marketing with me starts from $1,000/mo. Rather than a generic package, I scope every campaign around your specific goals and give you a clear, itemised quote, so you know exactly what you're paying for and why.
It can, when it's done properly. Generic, mass-blasted cold outreach gets ignored, but targeted, well-researched outreach to the right decision makers, with messaging tailored to their specific situation, is what opens real conversations. The quality of the targeting and messaging matters far more than the volume sent.
B2B appointment setting is the process of managing outreach responses through to a booked call or meeting: qualifying interest, handling follow-ups, and making sure your sales team's calendar is filled with genuinely interested prospects rather than cold leads.
Yes, when it's done correctly. Australia's Spam Act 2003 sets clear requirements (consent, sender identification, and a functioning unsubscribe mechanism, among others). Every campaign I run is built to comply with these requirements from the outset.
Effective B2B lead generation combines accurate targeting (knowing exactly who your ideal customer is), tailored messaging (speaking to their specific situation rather than a generic pitch), and consistent follow-up. I handle all three as part of every campaign.
A purchased contact list gives you names and email addresses with no context and no relationship. A properly run outreach campaign builds a genuine, personalised conversation with each prospect, which is why every campaign I run starts with researched prospects matched to your ideal customer profile, not a purchased list.
No, and anyone who does is guessing. What I can promise is targeted, compliant outreach, honest reporting, and a month-to-month arrangement so you're never locked in. My own LinkedIn test (303 decision-makers contacted, 16 replies or interest, no clients won) is on the page above if you want to see how I report results.
Yes. For businesses that want their website, SEO, and outreach working together rather than as separate, disconnected efforts, I can manage all three, meaning leads generated through outreach land on a site that's actually built to convert them. For example, a Google Ads and landing page redesign for a mobile vehicle repair business lifted lead volume 93% and cut cost per lead from $35.72 to $18.75 over 12 months, and SEO work for Beta Tools added 553 new keywords and 11 first-page rankings after 18 flat months. See the case study.
I can't guarantee clients or a set number of leads, and anyone who does is guessing. What I can promise is targeted, compliant outreach, honest reporting, and a month-to-month arrangement so you're never locked in.
If you're looking to build a consistent pipeline of qualified B2B leads without hiring an internal sales development team, I'd like to hear about your business.
Call 02 8317 3526, or email me@aaronknight.com.au and I'll get back to you promptly.