Local citations SEO17

Benefits Of Using Local Citations For SEO

An online reference to a business’s name, phone, and address is called a citation. Sometimes, it includes a link to the business’s website. You often find companies that are mentioned in blogs, news articles, and press releases. Indeed, a citation can benefit a company’s business. But how do they get these mentions? In what way can it positively affect the business?

Read more about local citations for SEO below:

Aid in Search Engine Optimization (SEO)

Google uses local search engine optimization (SEO) to present location-based results. This is shown to researchers looking for similar businesses in the area. Indeed, this is helpful if you own a medical office, restaurant, auto repair shops, coffee shops, and other types of businesses that have a physical location.

With Google’s My Business listing, it can increase your ranking. This is another benefit to your SEO efforts. Indeed, it can increase visibility among your customers as stated at citation audit and cleanup service.

Apart from rankings, Google considers NAP information or name, address, and phone number. Crawlers would compare the information you have with your business based on your website to confirm if the business that you have is authentic.

Even if with small discrepancies, it can cause Google to consider the two as separate businesses even though they are one and the same. If it continues to happen, it can impact negatively your ranking.

Thus, you should continue to get more optimization benefits from your directory listings through the following tips:

  • Verifying or claiming tips
  • Remove the listings on the directories which are not related to your industry.
  • Add more details. For example, add your hours of business and a short description of the products or services that you offer.
  • Include a backlink to your site’s homepage. Add a link to any relevant link on your site.

local citations for SEO

Verification and Trust

Citations are one important element of verification. They dictate the search engine that the business does exist. This is through accumulated mentions coming from different sources which all provide the same information about your business. If your business is listed on local and national sites, it can give your business a sense of authority.

Have a Visibility Boost

Always assume that your competitors are paying attention to their local business listings and so you must do it too. If the clients can find your competitor’s information much easier than your business, then there’s a big chance that they will go there. So make sure that you invest in local citations to improve your SEO rankings.

Online directories make users filter results with the use of categories. Examples of this are location, services, and business categories.

With local citations on directories that customers use, you can instantly get a visibility boost. Even if the customers end up selecting a competitor, they will consider your business the next time whenever they always see your listings.

Improve the Reputation of the Business

There are lots of business directories that allow users to put their reviews like Google My Business. Utilizing these types of platforms can boost your online reputation with your customers.

If the right steps are taken as you respond to criticisms, you can boost your reputation’s standing. Instead of merely reading a negative comment from a previous customer, you can maximize these directories to address such remarks. If the customer was unhappy because your business delivered products later than scheduled, apologize, and then offer something to make it up to the customer.

Business directories are accessible to the world, and using this platform to respond to queries or address concerns can surely make your business stand out. Customers – regardless if it’s the one who vented out or ones who are only reading the comments from the sidelines – like it when businesses make an honest effort to address issues.

Cost-Effective Business Directories

Unlike the pay-per-click ads plus other ways to attract clients outside of your website, local citations are one way to achieve business goals that are cost-effective. There are lots of directories that allow local businesses to submit their listings without any payment.

Meanwhile, others ask for fees for special features like uploading videos or photos which are related to business. They also ask fees for additional business location listings. And they ask payment for website links, maps, and additional categories for your business.

Moreover, if you claim or add your business on My Business directory of Google, you can have your free business listing. This shows predominantly on Google search results. It can boost your visibility in Google Maps. With this, customers can make it easy to find your business location.

Finally, another great source of free listings with regards to your business information is the local Chamber of Commerce.


In sum, getting citations and keeping track of them can be time-consuming. But it can be beneficial to Google ranking and your business outreach. With citations on local sites, it can help your business establish authority and trust. Thus, you must take advantage of this easy SEO solution now.

I provide cost effective websites and marketing solutions that will help your business achieve its objectives within the working time frame. Have a look at my website design portfolio below to get a feel for the quality of my work.If you would like to engage me as a freelance web designer call me anytime on 02 8317 3526, Send me an email
Share Post Facebook ShareTwitter Share Linkedin Share
Leave a reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Gabriel Barra
Gabriel Barra
01:40 26 Nov 21
Absolute legends and love working with them!
Vicky N
Vicky N
04:28 30 Sep 21
Aaron was super attentive to what I wanted to get done. I highly recommend this team of professionals, they listen and... they get job done promptly. Thanks once again more
Margaret Manson
Margaret Manson
02:25 28 Sep 21
Aaron and his organisation have provided excellent responsiveness in my project. My business website had some technical... issues that required diverse expertise, from understanding technical SEO to web development. Now is fast as a quick thought. It was a more
baudouin debruyne
baudouin debruyne
05:52 24 Aug 21
A true delight to work with, I look forward to working with them in the near future once again.
Ahmad Faizi
Ahmad Faizi
09:56 05 Jun 21
The food doesn't take too long to come through. The taste is pretty good. Fav rashays branch.
Chandra Moully Rai
Chandra Moully Rai
16:35 26 Feb 21
Aaron has deep knowledge about Inbound marketing, SEO and web developement. He works hard to ensure a solid ROI on your... marketing expenditure. Highly Recommended !!read more
Receipts Admin
Receipts Admin
08:37 24 Jul 20
I worked with Aaron a little over three months to make my idea a reality, he smashed the targets we put in place and... developed a website that exceeded my expectations. Great guy, and a pleasure to work with. Thanks again!! GLFread more
Jiwan  Prasad
Jiwan Prasad
03:55 17 Mar 20
Professional, friendly service delivering quality results on time and on budget. Quick to respond throughout the... project and provided clear effective communications at all times. A pleasure to work more
Damian Van Aswegen
Damian Van Aswegen
23:03 10 Dec 19
Highly recommend Aaron Knight to anyone running a business looking to maintain and grow their business on the internet.... He is fast to respond, very easy to deal with and extremely reliable. He has been a great partner to our companyread more
Frida Eriksson Moussa
Frida Eriksson Moussa
03:56 02 Dec 19
Professional and reliable freelance web designer. Can highly recommend!
Michael Hall
Michael Hall
02:40 20 Feb 19
Aaron was excellent to work with. Very happy with the web site and ongoing services..
Bondi Bella
Bondi Bella
09:16 31 Oct 18
Aaron is absolutly amazing at his work, very professional, great communication and listens well. I will highly... recommend his servicesread more
Next Reviews
Call Now Button