In the first 30 days of a redesigned LinkedIn & email sequence targeting construction business owners, 303 decision-makers were contacted, 29% accepted the connection request, and 16 replied or said they were interested — and the campaign is still running.
Most cold outreach sounds the same — "I hope this finds you well," "we specialise in," a vague question nobody wants to answer. It reads like a template because it is one, and people have learned to skim past it.
A few weeks ago I rewrote my own outreach from scratch: shorter sentences, contractions, a direct offer instead of an open-ended question, and "I" instead of "we" — since it's just me doing the work. This case study is what happened when I pointed that rewritten sequence at construction business owners across Australia.
Two things: more replies, and better replies — not just people accepting a connection request and going quiet. I also wanted real numbers to point to before rolling the same approach out to other industries.
The offer stayed simple and low-pressure throughout: a free AI-generated website redesign concept, no cost, no catch, built only after someone said yes. No link in the first message, no long pitch — just an offer worth a two-second "sure, send it over."
Every message went through the same filter: would I actually send this to someone, or does it read like a marketing template? "How are you handling this now?" became a direct, specific offer. "We're doing X" became "I've been playing around with X."
I've done real work for builders people recognise — Eden Brae Homes, Champion Homes, Deicorp — so I mentioned that once, early, instead of repeating it at every touchpoint.
LinkedIn invite → thank-you message → offer email → profile visit → gentle nudge → follow-up email → soft close. Every step after the offer assumes "no" is a fine answer — "no pressure," "all good if it's not the right time" — because chasing people who've gone quiet is exactly the corporate energy this was meant to remove.
Gojiberry campaign logs · Aug 22–Sep 22, 2026 (30 days)
29% of invites were accepted — solid for cold LinkedIn outreach to Managing Directors and Founders. 303 decision-makers were contacted directly across builders, construction management firms, and trade businesses around Australia. 16 replied or actively said they were interested.
This is a 30-day snapshot of a campaign that's still running — 126 contacts haven't reached the later steps of the sequence yet, so these numbers are a floor, not the final count.
Want the same for your outreach? Let's talk about what's actually landing vs what's getting ignored.
Decision Makers Contacted
Acceptance of connection request
Leads in 30 days
© 2026 by Aaron Knight. All rights reserved.
