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It reads like a template because it is one, and people have learned to skim past it. A few weeks ago I rewrote my own outreach from scratch: shorter sentences, contractions, a direct offer instead of an open-ended question, and "I" instead of "we" — since it's just me doing the work. This case study is what happened when I pointed that rewritten sequence at construction business owners across Australia. 02 - The Goal ### The Goal Two things: more replies, and better replies — not just people accepting a connection request and going quiet. I also wanted real numbers to point to before rolling the same approach out to other industries. The offer stayed simple and low-pressure throughout: a free AI-generated website redesign concept, no cost, no catch, built only after someone said yes. No link in the first message, no long pitch — just an offer worth a two-second "sure, send it over." 03 - Strategy ### Strategy **01** Cut the corporate voice. Every message went through the same filter: would I actually send this to someone, or does it read like a marketing template? "How are you handling this now?" became a direct, specific offer. "We're doing X" became "I've been playing around with X." **02** Lead with proof, not process. I've done real work for builders people recognise — Eden Brae Homes, Champion Homes, Deicorp — so I mentioned that once, early, instead of repeating it at every touchpoint. **03** Seven touches, no pressure. LinkedIn invite → thank-you message → offer email → profile visit → gentle nudge → follow-up email → soft close. Every step after the offer assumes "no" is a fine answer — "no pressure," "all good if it's not the right time" — because chasing people who've gone quiet is exactly the corporate energy this was meant to remove. 04 - The Result ### The Result Gojiberry campaign logs · Aug 22–Sep 22, 2026 (30 days) **29%** of invites were accepted — solid for cold LinkedIn outreach to Managing Directors and Founders. **303** decision-makers were contacted directly across builders, construction management firms, and trade businesses around Australia. **16** replied or actively said they were interested. This is a 30-day snapshot of a campaign that's still running — 126 contacts haven't reached the later steps of the sequence yet, so these numbers are a floor, not the final count. **Want the same for your outreach?** Let's talk about what's actually landing vs what's getting ignored. ****303 Decision Makers Contacted ****29% Acceptance of connection request ****16  Leads in 30 days Want me to do the same for your business? Let’s meet up for a strategy session and see how we can get your website firing on all cylinders.[Book a strategy session](https://aaronknight.com.au/contact/)[Call 02 8317 3526](tel:02%208317%203526) ### Contact us ## Get In Touch [me@aaronknight.com.au](mailto:me@aaronknight.com.au) [02 8317 3526 ](tel:0283173526)Dover Heights, NSW 2030 - - - - ## Brands we work with - - - - - - - - - - Pages [Home](https://aaronknight.com.au/) [Websites](https://aaronknight.com.au/web-design/sydney/) [Marketing](https://aaronknight.com.au/marketing/) [Portfolio](https://aaronknight.com.au/web-developer-portfolio/) [Blog](https://aaronknight.com.au/blog/) [Contact Me](https://aaronknight.com.au/contact/) [Privacy Policy](https://aaronknight.com.au/privacy-policy/) [Knight Studios](https://knightstudios.com.au) Web design locations [Sydney](https://aaronknight.com.au/web-design/sydney/) [Newcastle](https://aaronknight.com.au/web-design/newcastle/) [Townsville](https://aaronknight.com.au/web-design/townsville/) [Perth](https://aaronknight.com.au/web-design/perth/) [Melbourne](https://aaronknight.com.au/web-design/melbourne/) [Brisbane](https://aaronknight.com.au/web-design/brisbane/) [Adelaide](https://aaronknight.com.au/web-design/adelaide/) [Bali](https://aaronknight.com.au/web-design/bali/) [Port Moresby](https://aaronknight.com.au/web-design/port-moresby/) Start here [Get started](https://aaronknight.com.au/get-started/) [02 8317 3526](tel:+61283173526) [me@aaronknight.com.au](mailto:me@aaronknight.com.au) Where I am Aaron Knight, Freelance Web Designer Dover Heights, NSW 2030. Working with businesses Australia-wide. [Instagram](https://www.instagram.com/aaronknightfreelancer/) [Facebook](https://www.facebook.com/Aaron-Knight-1091244330969351) [LinkedIn](https://www.linkedin.com/in/aaron-knight-freelancer/) [](https://aaronknight.com.au/) **Shopify Partner**Store builds & migrations **Google Partner**Google Ads management © 2026 Aaron Knight. All rights reserved. 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