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06
Feb

5 Powerful Local SEO Strategies For Small Businesses

Small businesses get all types of daily advice from marketing experts about how to sell services or products to local customers. However, you have to take note that there’s no such thing as a one-size-fits-all approach. However, if you want to get better results, you must prioritize local SEO for your business.

Generally, local SEO is one of the best ways to optimize your website since it’ll help your local customers find you. It’s valuable because it provides your potential customers access to everything related to your business, like a physical address. To reap its amazing benefits for your small business, the only thing you need to do is to implement some powerful local SEO strategies.

Fortunately, there are countless strategies you can use for your local SEO. If you don’t know where to get started, hiring a local SEO agency may benefit you and your business as you’ll get to stay on the right track.

If you want to do your best and rely on your skills first, below are some of the best local SEO strategies you can try for your small business:

1. Be Mobile-Friendly

Any SEO company will tell you that it’s vital for your business to be mobile-friendly. Just think of the number of individuals who use smartphones these days. In fact, almost everyone uses mobile devices to access the internet more often than desktop devices. For this reason, most local searches are frequently done using smartphones. So, make sure that your website content is mobile-friendly and don’t forget to use local citations. Otherwise, you’ll find yourself neglected by most of your customer base.

2. Optimize Your Images

When it comes to local SEO, optimization isn’t only limited to text. Because of the blended nature of the search results, images can be seen on the search listings page, so it’s crucial to optimize your images for search engines.

Since search engines cannot read images, make sure that your images are all SEO-friendly by using alt tags to describe your image in a way that search engines will understand. Just make sure to combine it with a relevant and concise description that contains the best keywords appropriate for the images.

3. Clean Backlinks

Once you decide to implement local SEO in your business, it’s crucial to use backlinks. Unfortunately, most businesses don’t use them properly. It can be a problem since Google will penalize content or websites with bad backlinks, including the ones with a link to some problematic domains.

Penalties can reduce your search engine rankings, which can be problematic especially for small businesses. So, make sure to clean up your backlinks to maintain your search engine ranking.

4. Provide Good Content

Search engines now value quality over quantity. In the past several years, poorly created website content might have worked great for SEO. However, at present, Google prioritizes content that adds value to people’s lives. 

Luckily, it provides small businesses a chance to make content that sets them apart from their big rivals to reach the top search engine ranking. Just don’t focus on making plenty of content but concentrate on making quality content with appropriate keywords.

5. Attract Quality Reviews

For local businesses, you can check your Google My Business page, which appears in the sidebar of Google during searches. Basically, this page features business reviews and such can be some of the first things consumers see when looking for your business. That’s the reason why it’s vital to attract quality reviews from your happy and satisfied customers. You can do this by encouraging your customers to leave reviews for you.

Conclusion

With today’s highly competitive market, it isn’t easy to outrank your competitors. But it’s never impossible if you’ll implement the listed local SEO strategies for your small business. 

Once you’ve done it properly, you can be assured that you’ll get nothing but results, such as reaching more potential customers and better exposure in your local area.

I provide cost effective websites and marketing solutions that will help your business achieve its objectives within the working time frame. Have a look at my website design portfolio below to get a feel for the quality of my work.If you would like to engage me as a freelance web designer call me anytime on 02 8317 3526, Send me an email me@aaronknight.com.au
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Aaron Knight | Freelance Web Designer
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Chandra Moully Rai
Chandra Moully Rai
16:35 26 Feb 21
Aaron has deep knowledge about Inbound marketing, SEO and web developement. He works hard to ensure a solid ROI on your... marketing expenditure. Highly Recommended !!read more
Receipts Admin
Receipts Admin
08:37 24 Jul 20
I worked with Aaron a little over three months to make my idea a reality, he smashed the targets we put in place and... developed a website that exceeded my expectations. Great guy, and a pleasure to work with. Thanks again!! GLFread more
Jiwan  Prasad
Jiwan Prasad
03:55 17 Mar 20
Professional, friendly service delivering quality results on time and on budget. Quick to respond throughout the... project and provided clear effective communications at all times. A pleasure to work with.read more
Damian Van Aswegen
Damian Van Aswegen
23:03 10 Dec 19
Highly recommend Aaron Knight to anyone running a business looking to maintain and grow their business on the internet.... He is fast to respond, very easy to deal with and extremely reliable. He has been a great partner to our companyread more
Frida Eriksson Moussa
Frida Eriksson Moussa
03:56 02 Dec 19
Professional and reliable freelance web designer. Can highly recommend!
Michael Hall
Michael Hall
02:40 20 Feb 19
Aaron was excellent to work with. Very happy with the web site and ongoing services..
Bondi Bella
Bondi Bella
09:16 31 Oct 18
Aaron is absolutly amazing at his work, very professional, great communication and listens well. I will highly... recommend his servicesread more
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