Startups need to hit the ground running in order to thrive in the highly competitive and saturated market. However, unlike in the previous years, where the more established industry giants dominated the sector, small businesses these days have some leverage in the digital field. By taking the time to study the emerging digital marketing trends, small businesses have a fighting chance in getting a slice of the market.
One of the most important priorities for startups is to enhance their search engine optimization (SEO) techniques. If you’re an owner of a fledgling business, here are some SEO tips to get your business started.
If you want to stand out, your overall digital marketing strategy should include effective SEO methods. Some SEO elements, like enhancing user experience and optimizing your content for mobile viewing, remain unchanged. However, there are emerging SEO trends in 2021 that you need to consider.
1. SEO 2021 Trend: Voice Search
Since its launch in 2011, voice search has gotten more popular to internet users around the globe. A 2020 report from Google states that 27% of the world’s population has utilized voice search, instead of typing keywords, especially when using their mobile phones. The same search engine company also revealed that 62% of voice-activated speaker users are open to using the said device for online purchases in the month following the survey.
Compared to typing keywords, users tend to be more specific when using voice search. Hence, to optimize your keywords for voice search, determine the phrases that people use in conversations, which are often longer than that of typed keywords.
2. SEO 2021 Trend: Video Integration
The leading video sharing platform, YouTube, has over 2 billion users on a monthly basis, and it’s the second most visited website in the world. People over 18 years old spend almost 42 minutes on a daily basis, making the site a potential powerhouse for targeting potential consumers.
Your video name and description play an essential role in optimizing your video content, making it appear higher in search rankings as you would in the search engine results pages (SERP). To find out how your proposed keyword stacks up against the competition, use the auto-complete feature and type your proposed topic or keywords. Take heed of what shows up in the page—it’s telling you what users are searching for.
However, do not make the mistake of cramming all pertinent keywords in your description. The key to making it user-friendly is by making it short and sweet, by choosing words that are able to succinctly capture what your channel is all about. Click here to learn how to use videos to increase website traffic.
3. SEO 2021 Trend: Long-Form Content
Aside from targeting keywords, one of the ways to rank higher in search engines is to produce long-form content. The 2020 State of Content Marketing Report by SEMrush states that digital content with more than 3,000 words is capable of attracting up to three times more traffic and get shared up to four times more often than articles with up to 1,200 words.
However, it must be said that your content should be valuable and of high-quality in order to attract your target users. Make sure that your articles are unique, engaging, informative, and have links to authoritative sites.
4. SEO 2021 Trend: Featured Snippets
A snippet is a brief for your content, or, as Google describes it, ‘a description of or an excerpt from the webpage.’ It sits next to the title and precedes the URL and cached link. When you type some keywords in the search tab, a snippet is shown inside a box at the top of the SERP, giving you a glimpse of the results for the keywords your entered.
Snippets have come a long way since their inception in 2017, making user experience better in finding the results they want. Unlike SEO, though, there are no proven ways to get featured in a snippet as the search engine bots automatically do it for the user.
Despite this, you can try to answer a specific question about a particular topic in bullet points.
5. SEO 2021 Trend: Expertise, Authoritativeness, and Trustworthiness
Aside from keyword optimization, there are other SEO tools you can use to further improve your ranking. Expertise, authoritativeness, and trustworthiness are the three key factors that search engines look for in high-quality content. That said, the cornerstone principle for these elements is providing relevant and useful content to your intended market.
In order to create a high-quality and relevant content, put yourself in your targeted clients’ shoes by crafting buyer personas and brainstorming on the contents that your customers with indulge in (and, hopefully, share with other users). Additionally, you can analyze user search intent in order to come up with the right format that fits perfectly to your users’ preferences.
As a startup, you have to increase brand awareness in order to stir curiosity and ramp up brand search queries. Brand searches can impact your site ranking positively, and helps build your brand reputation.
Driving relevant traffic to your website increases your chances of getting conversions. Work with your local SEO services provider to ensure that all your SEO and other digital marketing strategies are integrated in building brand awareness, and eventually, creating brand reputation and authority.