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Freelance Tools of the Trade

As a freelancer, both in web design and online marketing, I often get asked which tools I use on a daily basis. I thought why not create a little post to point both clients and others looking to get into the freelance lifestyle?

Here’s my freelance tools of the trade. I’m constantly travelling or on the run and these are the local apps, web apps and hardware that make my life super easy. 

Search Engine Optimisation

Moz –  I find moz a great tool for competitor analysis in search results as they have a handy extension for Google chrome that lets me view data right within the search. It’s also great for on page optimisation, client reports and visualising data.

Agency Analytics – Another great tool for SEO, it not only comes with all the great features of Moz but Agency analytics also pools your PPC, Social and email campaign data into the one dashboard. I’ve recently moved all my client reporting to agency analytics and the feedback has been great as you can supply your clients with their own dashboard login to view their data as and when they need it. Best thing of all? It’s half the price of Moz!

SEMRush – This is an excellent tool for auditing and prospecting new clients, it provides a detailed history of a website’s performance in search results for both organic and paid search. SEMRush is an integral part of all my SEO campaigns.

Rankbuddy – When I’m out on the run and I don’t have my laptop, Rank buddy is an excellent little app that lets me view Google search console data directly from my phone. Search console is one of the few google services they haven’t quite bothered to make responsive making it difficult to navigate when using your phone. Rank buddy correlates the data in a nice responsive dashboard letting me check positions, CTR and search queries whilst i’m on the bus, at the beach even on the couch when the laptop is out of reach.

Marketing & CRM

Active Campaign – An excellent tool for email marketing automation which helps me with sales funnels and targeting content to prospective clients. I don’t use it all the time as the majority of my work comes from Google or word of mouth but it’s what I usually suggest to my clients when they ask.

ZOHO – An excellent CRM that integrates with my website & marketing campaigns. Zoho has features just as good as Salesforce but for a 5th of the cost.

Productivity & Project Management

Upwork – My go to platform for outsourcing and staff management. If you have a simple job but just don’t have the time to get it done, upwork is a great spot to post it to the freelance world and let others bid on finishing it for you. I’ve saved literally thousands of hours by outsourcing basic work which let’s me spend more time doing the things I love.

Toptal – Time tracking platform to manage billable hours to my clients. I have a good team of staff which help me with various tasks such as copywriting or bookkeeping (most of who i’ve found on upwork). Toptal tracks the time they’ve worked as well as taking various screenshots of their desktop throughout the day so you know an hour paid is an hour worked.


Saasu – A great accounting platform that takes all of my financial data and puts it into a tidy dashboard which I can access anywhere with an internet connection. There’s also an iphone app which lets me send an invoice when I’m on the run! What I love most about Saasu is that you can sync it up with your bank feeds which makes reconciling a breeze.

QuickBooks – Another great accounting platform which has all the same features as above but it costs a little extra. In my experience accountants generally prefer using this over Saasu as they find it more streamlined for what they do.


13″ Macbook Air: It’s lightweight, powerful enough to handle multiple applications at a time and boots up fast…which is important when you forgot to send that important email at 8pm last night!

Iphone 7 Plus: I don’t always carry my laptop around, so this is my lifeline when I need to do something on the run. The large screen makes viewing websites in landscape a breeze and there’s an app for almost everything I do with my mac so I always have information on hand.

I provide cost effective websites and marketing solutions that will help your business achieve its objectives within the working time frame. Have a look at my website design portfolio below to get a feel for the quality of my work.If you would like to engage me as a freelance web designer call me anytime on 02 8317 3526, Send me an email
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Gabriel Barra
Gabriel Barra
01:40 26 Nov 21
Absolute legends and love working with them!
Vicky N
Vicky N
04:28 30 Sep 21
Aaron was super attentive to what I wanted to get done. I highly recommend this team of professionals, they listen and... they get job done promptly. Thanks once again more
Margaret Manson
Margaret Manson
02:25 28 Sep 21
Aaron and his organisation have provided excellent responsiveness in my project. My business website had some technical... issues that required diverse expertise, from understanding technical SEO to web development. Now is fast as a quick thought. It was a more
baudouin debruyne
baudouin debruyne
05:52 24 Aug 21
A true delight to work with, I look forward to working with them in the near future once again.
Ahmad Faizi
Ahmad Faizi
09:56 05 Jun 21
The food doesn't take too long to come through. The taste is pretty good. Fav rashays branch.
Chandra Moully Rai
Chandra Moully Rai
16:35 26 Feb 21
Aaron has deep knowledge about Inbound marketing, SEO and web developement. He works hard to ensure a solid ROI on your... marketing expenditure. Highly Recommended !!read more
Receipts Admin
Receipts Admin
08:37 24 Jul 20
I worked with Aaron a little over three months to make my idea a reality, he smashed the targets we put in place and... developed a website that exceeded my expectations. Great guy, and a pleasure to work with. Thanks again!! GLFread more
Jiwan  Prasad
Jiwan Prasad
03:55 17 Mar 20
Professional, friendly service delivering quality results on time and on budget. Quick to respond throughout the... project and provided clear effective communications at all times. A pleasure to work more
Damian Van Aswegen
Damian Van Aswegen
23:03 10 Dec 19
Highly recommend Aaron Knight to anyone running a business looking to maintain and grow their business on the internet.... He is fast to respond, very easy to deal with and extremely reliable. He has been a great partner to our companyread more
Frida Eriksson Moussa
Frida Eriksson Moussa
03:56 02 Dec 19
Professional and reliable freelance web designer. Can highly recommend!
Michael Hall
Michael Hall
02:40 20 Feb 19
Aaron was excellent to work with. Very happy with the web site and ongoing services..
Bondi Bella
Bondi Bella
09:16 31 Oct 18
Aaron is absolutly amazing at his work, very professional, great communication and listens well. I will highly... recommend his servicesread more
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