At first glance, it might seem that it’s an easy job to choose the color scheme for your website. After all, you just need to choose a few basic colours. However, the colour scheme of your website is one of the more significant factors to help it succeed and there are numerous factors that you need to account for when making your selections.
In this article, we will be covering colour theory basic that you should follow when selecting the colour scheme to use on your website design, in addition to modern colour trends that can help you launch a successful website in 2017.
In terms of practical colour theory, there are three major pillars to discuss: vibrancy, contract and complementation. Let's cover these three terms in more detail to see how they fit into your decision making process of choosing your website's colour scheme:
Complementation refers to the way that colours combine with one another. Each colour has a range of meanings and there are certain colour combinations that bring certain meanings of colours into the foreground. When selecting your website's colour scheme, you not only need to account for the colours' meanings, but also the feeling they disseminate when in combination.
For example, say you decide to choose red to use on the calls to action (CTA) and website navigation since that color motivates users to take deliberate action. If you choose peach cream, rose or white as your other colors, then your website will appear to have a romantic look to it (the colour combination would work well for a wedding photographer or dating agency website). However, if you took darker red shades and combined them with dark green shades, then that combination signals a rich harvest and is used quite often on agricultural websites.
What contrast refers to is the degree to which a specific colored element is different to its surrounding environment. It is very important to account for contrast when selecting the colour scheme for your website, since it affect visibility of the CTAs and readability of the content on your site.
When selecting your colour scheme, opt for colours that are not right next to each other on the color wheel since shades that are analogous can really killer your contrast, and therefore your readability. The proven practice is to use dark-colored text on a light background. Or you can use more vibrant and lighter colored text on a dim background.
Don't hesitate to try a high-contrast, well-delivered colour combination, to make sure that it is a pleasant experience for website visitors to read the content on your website that won't cause eye strain for the reader.
Vibrancy refers to how bright the colours are that you are using in the colour scheme for your website. It has been proven that bright upbeat shades get website visitors tuned up to have positive interactions with your site and guide their emotions into the desired direction. They also make your CTAs stand out more, and therefore can result in a higher conversion rate as well.
There are other times when an unobtrusive and subtle colour scheme will help to provide your website pages with the right atmosphere. Using a subtle colour scheme might work well for a hotel, spa, health services or beauty website.
In order to choose the best colour scheme to use on your website, you cannot simply choose the colours at random. There are three main approaches you can take. Those approaches are called analogous, compound and triadic colour schemes.
A triadic colour scheme is comprised of three colours, with one being a shade of red, another a shade of yellow and the other a shade of blue. Triadic colours are located on an equilateral triangle's summits. Those colours are not next to one another on the colour wheel, and therefore ensure high contrast, and in vibrancy are equal to one another.
A compound colour scheme utilizes colours that are located one opposite sides of the color wheel to each other. Typically a compound colour scheme will be comprised only two colours (which for website design is often not enough). That is why web designer frequently choose a subtype of the colour scheme that is called tetradic. With a tetradic colour scheme, there are two complementary colour pairs so you have more colouring options to work with.
Analogous color schemes use colours that neighbor each other on the colour wheel. This provides your website with a more harmonious, delicate and subtle feel to it. Since the shades that are part of an analogous colour scheme frequently shades of a single primary colour, they make the meaning more pronounced and intense.
Every year, the way that colours are used online undergoes chains, so it is fairly easy to determine how old a website is just by looking at its colour. If you are trying to design a website that is a true reflection of today, then do some research on what the most trending colour schemes are currently.
Are you looking for something modern and ultra-fashionable? Don't be afraid to try out glowing colors. Neon color schemes are ideal for photographer portfolios, cosmetics, beauty and fashion websites. The smartest choice is to opt for a triadic colour scheme when choosing neon colours like glowing blue, fuchsia and lime green with an underpinning of black/white monochrome to ensure content readability. You always need to remember that neon accents need to be used in moderation, or you could risk harming the eyesight of your website visitors.
Keep in mind that you don't need to save paint since your website isn't a canvas. Upbeat, bright colors can positively influence your website guests' mood and motivate them to want to keep browsing through your website. It has been proven that websites with positive colours sell and convert at higher rates compared to ones with neutral colours. If you are going to opt for an upbeat colour scheme in 2017, go for hues that aren't quite as obvious, such as matte shades.
If you would like to show yourself to be a true professional who understands all of a given trade's pitfalls, then go with the proven white-and-blue colour scheme. It will allow you to create a minimal and clean website that completely emphasizes the content on your website and leaves a sufficient amount of negative space for keeping your website congruent. To boost your white-and-blue website's effectiveness even further, add in a bright shade (like orange, green or red) to help bring your important navigational elements and CTA buttons to the forefront.
Your colour scheme selection is one of the most critical ones you will make when designing your website. In order to successfully match your colour scheme with your website, keep basic colour theory in mind, become familiar with the color wheel and stay current with the hot trends for 2017.
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