Get a Free $500 Webjet Gift Card with your Website Build - Ask us how

SEO Checklist When Launching an Online Venture01

SEO Checklist When Launching an Online Venture

If you are launching a new online venture, getting organic traffic to your website is likely to be one of your priorities. To achieve this, you need SEO. It’s a big topic, however, and it can be difficult to know where to start. It’s also all too easy to forget to do something, plus there might be an important factor that you are not aware of.

This checklist will help. It covers all the essential elements of SEO for small business, particularly when launching a new online venture.

Conduct Keyword Research

A lot of what you do with SEO centres on keywords. After all, keywords are the phrases that people type into Google’s search box. You want to appear as high up as possible on the results pages for those that are relevant to your new business.

To do that, you first need to know the most important keywords to target. This requires research which you can do using tools like the Keyword Planner, a feature of Google AdWords.

The things you should look out for when researching keywords include:

  • Monthly search volume – generally, the higher the search volume, the better
  • Buying intent – is this the sort of keyword that people use when they are ready to make a purchase or are there other intentions that are more likely? For example, does the keyword indicate the user is in the early stages of researching the product they may want to buy?
  • Level of competition –will you be able to compete for the keyword or are you going up against bigger, longer established, and better-resourced competition?
  • What longtail keyword opportunities exist and which ones are best – longtail keywords can often deliver better results, plus they usually have lower competition.

With your target list of keywords, you can properly structure the pages and content of your new website.

Complete Page Optimisation

You should optimise each page of your website for SEO. There are lots of elements to this, but here are the most important steps you should take:

Step 1 – identify the target keyword of the page

Step 2 – use the keyword in the H1 tag of the page

Step 3 – write the content for your page, ensuring the textis long enough. Static pages should have 200+ words, ideally closer to 350, while blogs should have 500+ words, ideally closer to 800-1,000.

Step 4 – ensure the target keyword is in the first paragraph of the text

Step 5 – include the keyword once or twice more elsewhere in the text

Step 6 – make sure the content of the page is easy to read by breaking up the text using lists, sub-headings, and short paragraphs

Step 7 – include relevant images on the page and make sure each has a descriptive Alt tag, ideally including the target keyword

Optimise Navigational Structure and Internal Links

You need to optimise the menus on your website, making sure they are easy to follow. Specifically, you should ensure you don’t have too many layers of sub-menus, particularly if your website is fairly straightforward with a standard number of pages.

You also need to make sure you have a good internal linking strategy in place. This includes ensuring each page on your website is linked to at least once whether that is in the main menu, in the footer menu, or somewhere else.

You should also create a sitemap for your website. This will help you see the navigational structure and ensure everything is included. Google will also need a copy of your sitemap.

Optimise Meta Data

This is one of the most ignored points in relation to SEO, even though it is very important. It involves optimising the page titles of every page and ensuring each page has a unique, relevant, and compelling meta description that includes the target keyword of the page.

Doing this takes time, particularly if you have a big website. It’s essential for good SEO practice, however.

Check for Responsive Design

It’s likely that many people will visit your website using their mobile phone. Therefore, you need to ensure you optimise your website for all devices. You can do this by checking if your site has an optimised responsive design.

Carry Out Website Speed Optimisation

Finally, but definitely not least, you need to make sure your website loads fast. You can check this using Google’s PageSpeed tool.

Google wants your website to load quickly because fast websites deliver better user experience and a faster internet uses fewer Google resources, saving it money.

If you want Google to like your website and show it in a high position on its search results pages, you need to make sure your pages load quickly.

Increasing Visibility in Google from the Start

By going through all the points in this checklist, you will increase your Google visibility. This will generate tangible SEO results, i.e. sales or leads to your new business.

I provide cost effective websites and marketing solutions that will help your business achieve its objectives within the working time frame. Have a look at my website design portfolio below to get a feel for the quality of my work.If you would like to engage me as a freelance web designer call me anytime on 02 8317 3526, Send me an email
Share Post Facebook ShareTwitter Share Linkedin Share
Leave a reply

One Reply to “SEO Checklist When Launching an Online Venture”

Leave a Reply

Your email address will not be published.

Get A Free Quote

    Gabriel Barra
    Gabriel Barra
    01:40 26 Nov 21
    Absolute legends and love working with them!
    Vicky N
    Vicky N
    04:28 30 Sep 21
    Aaron was super attentive to what I wanted to get done. I highly recommend this team of professionals, they listen and... they get job done promptly. Thanks once again more
    Margaret Manson
    Margaret Manson
    02:25 28 Sep 21
    Aaron and his organisation have provided excellent responsiveness in my project. My business website had some technical... issues that required diverse expertise, from understanding technical SEO to web development. Now is fast as a quick thought. It was a more
    baudouin debruyne
    baudouin debruyne
    05:52 24 Aug 21
    A true delight to work with, I look forward to working with them in the near future once again.
    Ahmad Faizi
    Ahmad Faizi
    09:56 05 Jun 21
    The food doesn't take too long to come through. The taste is pretty good. Fav rashays branch.
    Chandra Moully Rai
    Chandra Moully Rai
    16:35 26 Feb 21
    Aaron has deep knowledge about Inbound marketing, SEO and web developement. He works hard to ensure a solid ROI on your... marketing expenditure. Highly Recommended !!read more
    Receipts Admin
    Receipts Admin
    08:37 24 Jul 20
    I worked with Aaron a little over three months to make my idea a reality, he smashed the targets we put in place and... developed a website that exceeded my expectations. Great guy, and a pleasure to work with. Thanks again!! GLFread more
    Jiwan  Prasad
    Jiwan Prasad
    03:55 17 Mar 20
    Professional, friendly service delivering quality results on time and on budget. Quick to respond throughout the... project and provided clear effective communications at all times. A pleasure to work more
    Damian Van Aswegen
    Damian Van Aswegen
    23:03 10 Dec 19
    Highly recommend Aaron Knight to anyone running a business looking to maintain and grow their business on the internet.... He is fast to respond, very easy to deal with and extremely reliable. He has been a great partner to our companyread more
    Frida Eriksson Moussa
    Frida Eriksson Moussa
    03:56 02 Dec 19
    Professional and reliable freelance web designer. Can highly recommend!
    Michael Hall
    Michael Hall
    02:40 20 Feb 19
    Aaron was excellent to work with. Very happy with the web site and ongoing services..
    Bondi Bella
    Bondi Bella
    09:16 31 Oct 18
    Aaron is absolutly amazing at his work, very professional, great communication and listens well. I will highly... recommend his servicesread more
    Next Reviews
    Call Now Button