Attracting customers is one of the biggest challenges that many businesses face. No matter how compelling your products or services are, you can’t expect your business to thrive without customers. Some marketing strategies that local businesses may turn to include; advertising in the local paper or putting up flyers around town.
These strategies can certainly work, but more consumers are increasingly turning to online channels for product research. This is where digital marketing strategies come into play.
A digital marketing strategy refers to a process of outlining a business’s marketing goals and how they should be achieved. In today’s digital world, carrying out online marketing strategies can be crucial to an organization’s success.
If you’re a business owner, focusing on these strategies is important because they help you understand the market better and keep you updated with the trends within your business niche. By using proper digital marketing strategies, you can have a great online value proposition, boost your branding efforts, and get to know your target audience.
So, reach more of your audience online by implementing these six digital marketing strategies for your small business.
Search engine optimisation or SEO is the process of optimising your website with the intent of ranking higher in the search results. There are two aspects: On-page and off-page SEO. On-page SEO involves factors on your site like your content, headings, loading times, etc. Off-page SEO involves building your site’s authority like acquiring backlinks from relevant sites. Once your pages start ranking, they can drive targeted traffic for years to come.
If you’re a local business, you simply cannot afford to overlook Google My Business (GMB). Creating a GMB account is completely free. Note that you’ll need to verify your business, but once you do you’ll be able to optimise how your local business listing in Search and Maps. Be sure to completely fill out your profile including your address, hours, phone number, website, and relevant photos.
Content marketing involves creating and publishing quality content. Examples include blog posts, infographics, videos, ebooks, newsletters, and webinars. The objective is to publish content that your target audience would find useful, which then helps establish your business as an industry leader. Content marketing can also boost your SEO efforts as any content you publish can rank in the search results and drive more traffic to your pages.
Google Ads is the online advertising platform from Google where you can bid on keywords and have your ads appear in the search results for those queries. This marketing strategy follows the pay per click (PPC) model which means that you only pay each time a visitor clicks on your ad. What makes Google Ads particularly effective is that you can start driving traffic immediately to your pages and set a budget right from the start.
Another online channel that your business should utilise is social media. With social media marketing, it's possible to know the purchasing habits of your potential customers by monitoring their online behavior, and by creating a good relationship with them. When your business is active on social media, you can also boost your online presence and brand awareness, thereby allowing your business to connect with your target audience instantly.
Hence, if you want to carry out a social media marketing strategy, you should start by familiarizing yourself with the different social media platforms. For instance, Facebook is the largest platform with well over a billion active users, but others include Twitter, Instagram, and LinkedIn. Rather than create an account on every social media platform you can think of, it’s best to focus your efforts on only a handful. Just creating an account isn’t enough though. You also need to share relevant content and engage with your audience to aid with your branding efforts.
But unless you’re an expert in social media marketing, you may consider working with a reliable social media agency Melbourne or wherever your business may be located. They have branding specialists who may help define your brand more clearly and connect with your target customers through your social media platforms effectively.
Email marketing is an effective way to convert prospects into customers with targeted messaging. There are a number of ways you can build an email list. Examples include offering something of value such as a guide in exchange for an email on your website or hosting events in your areas and adding emails from attendees (with permission of course). Just be careful not to bombard your list with constant marketing messages as that could make your prospects quickly hit the unsubscribe button.
The staying power of a startup business relies on a steady flow of clients and other significant people or entities that would require your products and services. For instance, if you have a startup HR business, your tasks include sourcing applicants with the best potentials to take administrative or upper-level management positions. However, it’s not easy to scout the best talents, even at a local level. But you can post a video of how you conduct your recruitment and training services using e-learning and other online services to attract more applicants.
And where is the best place to find these people? Nowhere much better than the online world. Get access to both local and global applicants through digital marketing. The greatest advantage is being able to connect with anyone anywhere in the world, so you can help your clients find the best employees. For any HR business looking for the best talents, offering payroll services, risk management, and HR management, take advantage of digital marketing to promote your services.
Make use of social media, corporate social networking, email marketing, search engine optimization, and other applicable digital marketing efforts to help you grow and make your business trustworthy, reliable, and successful.
Here are some ways digital marketing can help you in sustaining the effective operations and success of your business:
Implement these digital marketing strategies to reach more of your audience online and grow your small businesses to new heights.
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