Attracting customers is one of the biggest challenges that many businesses face. No matter how compelling your products or services are, you can’t expect your business to thrive without customers. Some marketing strategies that local business may turn to include; advertising in the local paper or putting up flyers around town.
These strategies can certainly work, but more consumers are increasingly turning to online channels for product research. Reach more of your audience online by implementing these six digital marketing strategies for your small business.
1. Optimise Your Site With Search Engine Optimisation
Search engine optimisation or SEO is the process of optimising your website with the intent of ranking higher in the search results. There are two aspects: On-page and off-page SEO. On-page SEO involves factors on your site like your content, headings, loading times, etc. Off-page SEO involves building your site’s authority like acquiring backlinks from relevant sites. Once your pages start ranking, they can drive targeted traffic for years to come.
2. Create a Profile on Google My Business
If you’re a local business, you simply cannot afford to overlook Google My Business (GMB). Creating a GMB account is completely free. Note that you’ll need to verify your business, but once you do you’ll be able to optimise how your local business listing in Search and Maps. Be sure to completely fill out your profile including your address, hours, phone number, website, and relevant photos.
3. Reach More Customers With Content Marketing
Content marketing involves creating and publishing quality content. Examples include blog posts, infographics, videos, ebooks, newsletters, and webinars. The objective is to publish content that your target audience would find useful, which then helps establish your business as an industry leader. Content marketing can also boost your SEO efforts as any content you publish can rank in the search results and drive more traffic to your pages.
4. Create a Campaign on Google Ads
Google Ads is the online advertising platform from Google where you can bid on keywords and have your ads appear in the search results for those queries. This marketing strategy follows the pay per click (PPC) model which means that you only pay each time a visitor clicks on your ad. What makes Google Ads particularly effective is that you can start driving traffic immediately to your pages and set a budget right from the start.
5. Promote Your Business on Social Media
Another online channel that your business should utilise is social media. Facebook is the largest platform with well over a billion active users, but others include Twitter, Instagram, and LinkedIn. Rather than create an account on every social media platform you can think of, it’s best to focus your efforts on only a handful. Just creating an account isn’t enough though. You also need to share relevant content and engage with your audience to aid with your branding efforts.
6. Build an Email Marketing Campaign
Email marketing is an effective way to convert prospects into customers with targeted messaging. There are a number of ways you can build an email list. Examples include offering something of value such as a guide in exchange for an email on your website or hosting events in your areas and adding emails from attendees (with permission of course). Just be careful not to bombard your list with constant marketing messages as that could make your prospects quickly hit the unsubscribe button.
Implement these digital marketing strategies to reach more of your audience online and grow your small businesses to new heights.
Alex Morrison has worked with a range of businesses giving him an in-depth understanding of many different industries including home improvement, financial support and health care. As the owner of Integral Media, he is now utilising his knowledge and experience with his rapidly increasing client portfolio to help them achieve their business goals.