In a competitive digital world, any business looking to attract more customers must use some promotional methods. And one of the best options to gain quick traction is to implement a paid ad campaign.
Advertising on social channels and search engines can help boost your reach and leverage organic search, providing your website and social accounts with more traffic and better visibility.
That said, the opportunity cost of running Google ads yourself can be quite expensive, ranging from USD$9,000-USD$30,000 every month. With the wrong messaging and strategy, you can end up wasting a significant amount of money.
To prevent that from happening, here are a few tips to help you create a successful ad campaign that generates the best ROI.
Did you know that over 70% of customers want to interact with a business on multiple platforms? So, suppose you’re not publishing your ads across several platforms including Google and social media. In that case, you’re missing out on a considerable opportunity to keep your business offerings at the forefront of your target customer’s mind.
However, if you’re wondering which platforms you should publish your advertisements on, you need to consider your main goal.
For instance, if you wish to create awareness and demand for your services and offerings, you can reach your customers on social media platforms where they mostly spend their time, particularly Facebook. On the other hand, if you want to meet your customer’s inquiries, a search paid ad allows your business website to show up when customers are looking for your offerings and services.
Images have the power to generate and capture a user’s attention. And it can be a significant driving force in encouraging users to click your ads.
So, you want to ensure that your ads are visually attractive and engaging. Also, you should ensure that it’s relevant so it can get your message across very quickly. After all, users have a short attention span and don’t have the patience to read detailed long copies.
Remember that visual contents have a better chance of getting noticed than simply written ads while boosting user engagement.
The digital advertising model relies heavily on your business’s Quality Ranking for Facebook Ads and Ad Rank for Google paid ads. These ranking algorithms are determined by various factors but specifically rely on keywords.
Keywords play a critical role in whether search engines and other platforms will display your ad to users looking for a specific topic, product, or service. In short, your keyword selection can make or break your ad campaign.
When choosing a keyword, consider using long-tail keywords. Moreover, if you have a physical business store, you should add your specific location. So, instead of targeting broad keywords like ‘plumber’ or ‘plumbing services,’ you can use ‘emergency plumbers near me’ or ‘plumbing company in Sydney.’
Locally optimized long-tail keywords are more likely to match the words that a user searches for. Plus, it could indicate that the user is actively searching for products or services and is ready to buy.
Using interactive content is another excellent strategy to maximize the result of your ad campaign. If an image can help capture a user’s attention, interactive content can keep their attention and improve engagement.
Also, interactive content adds personalization to your ad, making it easier to keep a user engaged for an extended period. Some examples of interactive content for your ad include quizzes and polls.
When a user clicks on your ad, it will direct them to a landing page. It’s worth noting that the style and message of that landing page can make or break a prospect conversion. Thus, you want to optimize your landing page properly.
While most businesses use their site’s home page as the landing page, you can maximize the result by having a dedicated landing page for your ads. This is particularly important if you want to achieve a specific goal for your landing page, for instance, filling up a quotation.
In addition, make sure that your landing page is well-designed and should be responsive on any screen size.
Digital ads are a powerful way to help your business grow and get noticed online. That said, you need to plan and run a well-rounded ad campaign to ensure the overall success of your investment and efforts. You can do that by following the above tips to create an optimized advertising campaign to help you bring better results and more paying customers.
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