KK&O Agency
Case Study

50.1%

#1

Four 1st Page Rankings

14.9%

59%

Increased Organic Search Visitors by 59%

2700

213

213 New Keywords

All of this in just 1 month!

Overview

KK&O is an agency specialising in PR, Content Marketing & Branding for medium to large & enterprise businesses around Australia.

The agency has been operating for less than 12 months and had a squarespace website launched which acted as an online business card and recent project portfolio for potential clients to reference. The website was built without SEO in mind and no real effort to date had been invested in online marketing.

KK&O were looking to drive more traffic for ‘PR Agency’ related search queries in order to generate more leads for this service.

This case study outlines the requirements of the client and the strategies used to obtain page 1 rankings and increase traffic by 68% within 30 days.

case study overview

What they needed

As the website and the business itself were fairly new, the clients online persona and traffic to the website were fairly limited. Despite this, KK&O were looking to achieve any quick wins where possible and increase visibility in the search engines in order to generate more leads.

The content on the website itself was also fairly limited. Most of what was displayed related to recent projects or the team, with very little describing their service offering.

Strategy

After performing a full website and analytics audit i’d established that the traffic loss was due to a change in URL structure from the previous
site…The developer had not setup redirects to the new pages causing a huge lift in 404 errors for organic traffic users, we set to work creating a
map of the old URL’s and put redirects in place to point to the new pages.

Due to the age of the business and website it had accumulated a solid amount of authority. The majority of work required would be leveraging
this authority and powering up the websites internal pages with on page optimisation techniques and improved site architecture.

Using the data found in Google’s webmaster tools I was able to find keywords the site was already indexed for. After running the data through a range of SEO tools I was able to isolate which of these had the most potential in terms of search volume,
competition and conversion rate and could be considered a quick win to increase traffic with a few tweaks. Most of these keywords were at the product level which generally show a better rate of conversion and will directly help improve
revenue over time.

The next step was to perform research on brand related keywords that we could use whilst creating new content for
product brand pages on the website. During the first 2 months
I had focused on 3-4 brands that had shown excellent
conversion rates for organic traffic in Google Analytics with the main focus being the new brand. Once the brand pages were updated with the improved content it was a matter of
improving the site architecture and interlinking brand & product pages to help link juice flow down from the homepage to the product level.

Case Study Strategy

Audit

After performing a full website and analytics audit i’d established that the website was in need a ground up campaign which consists of technical optimisation (speed, sitemap, error fixing) as well as on page optimisation (content, keywords, schema & meta) amongst other things.

Keywords & Content

Using public data available from Ahrefs.com, I researched new secondary keywords and filtered those down to the one’s which had the most potential in terms of search volume & competition, and could be considered a quick win to increase traffic with a few tweaks.

Most of these keywords included the word ‘agency’ which generally would show a better rate of conversion and would increase the likeliness of receiving a lead.

The next step was to build out content for each of the new service pages targeting public relations, brand & content in order to improve relevancy and indexing for new keywords which we would target down the track. The client assisted with writing the majority of the content which would be optimised in the coming months.

Results
After 28 Days of running the campaign, we achieved the outcomes below.
50.1%

#1

Four 1st Page Rankings

14.9%

59%

Increased Organic Search Visitors by 59%

2700

213

213 New Keywords

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Awards, Nominations & Accolades

“MUM PUT ALL OF THESE ON THE FRIDGE”

Aaron Knight | Freelance Web Designer
5.0
Based on 16 reviews
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Receipts Admin
Receipts Admin
08:37 24 Jul 20
I worked with Aaron a little over three months to make my idea a reality, he smashed the targets we put in place and... developed a website that exceeded my expectations. Great guy, and a pleasure to work with. Thanks again!! GLFread more
Jiwan  Prasad
Jiwan Prasad
03:55 17 Mar 20
Professional, friendly service delivering quality results on time and on budget. Quick to respond throughout the... project and provided clear effective communications at all times. A pleasure to work with.read more
Damian Van Aswegen
Damian Van Aswegen
23:03 10 Dec 19
Highly recommend Aaron Knight to anyone running a business looking to maintain and grow their business on the internet.... He is fast to respond, very easy to deal with and extremely reliable. He has been a great partner to our companyread more
Frida Eriksson Moussa
Frida Eriksson Moussa
03:56 02 Dec 19
Professional and reliable freelance web designer. Can highly recommend!
Michael Hall
Michael Hall
02:40 20 Feb 19
Aaron was excellent to work with. Very happy with the web site and ongoing services..
Bondi Bella
Bondi Bella
09:16 31 Oct 18
Aaron is absolutly amazing at his work, very professional, great communication and listens well. I will highly... recommend his servicesread more
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