Popups have been the object of many debates in website design. Some site owners dislike them intensely, while others say they’re the best things ever. Granted, they really can be annoying and have been known to increase bounce rates of a good number of websites. When uploaded incorrectly, they provide a terrible experience for the user. However, in themselves, they are the best Call to Action to have on a website.
Indeed, they are excellent in highlighting particular things you want highlighted to the user, like an upcoming webinar. If you need your visitor to buy something, subscribe or fill in a form, popups are the way to go. The question then is how to make them useful and not frustrate your visitors (and consequently, yourself). The answer lies in the implementation and this article has put together some cool pop-up ideas for your website.
1: Offer a discount
Sometimes, a visitor hasn’t made up their minds to buy, subscribe or register with you. However, including a discount popup can sway them to make that decision. This gives them the impression they would be saving money when making the purchase and not merely spending it. This works best when it’s something they probably didn’t intend buying in the first place; for example, something luxurious. Depending on what you’re selling, you could even offer a 10% discount.
2: Offering a Free Trial
Depending on your services, offering a free trial persuade many of your visitors to subscribe, register or pay for your services. You might feel that you’d be losing out by offering free trials to everyone, but many people employ this method because it works. Furthermore, it works best when you know the quality of services you’re offering. Offering a free trial will engage a wide range of people, who would want to pay for such services after they’d enjoyed the limited offer. You’d also get to build your brand and authority this way through testimonials and referrals. In the long-term, you’d be making much more profit than what you would have lost via the free trial.
3: Give them a Yes or No option
Most of the time, your visitors haven’t decided what they really want to be doing when browsing your website. Yes, they might have been interested in something and most likely just want to ‘check you out’ before doing the same on other websites prior to making their decision. In such cases, bombarding them with a host of choices will likely lead them not to make any decision, so as to err on the side of caution. Deep down though, they either want to buy or they don’t. Therefore, providing them a ‘yes’ or ‘no’ option will help hasten that decision before they change their minds.
4: Use a catchy popup to boost your social media presence
Having a large followership on social media is great for your business, as this taps into the ‘herd mentality’ of humans; the idea being that if a lot of people are following a certain business, then they must be good at what they do. There’s a need to turn potential buyers into an audience via your social media accounts. Generally, a great number of them leave just a few seconds after landing on your site. Many online stores find that these users never return after that one visit. Subsequently, the last thing you want is a terrible first time impression. With strong social media content, you can grab their attention and turn them into loyal customers, who will seek your products and services themselves.
5: Offer a giveaway or competition
Sites hold online giveaways or contests. This is a surefire way to build your brand, as this can go viral in a matter of hours. All you have to do to get going is include a popup box. However, you still need to be careful so as this doesn’t become counterproductive. Allow first time visitors time to savour your content before introducing the popup and always make sure its size allows for a smooth exit. Also, regulate them so they’re not littered across your site, thereby frustrating your visitors.
6: Add extra value
This will help your visitors make the final decision to buy and is especially effective when they feel like the price is a bit high for the product or service you’re selling. Simply top it up with a little extra value, like free laces – if you’re selling shoes for example. This provides something to get them feeling like they’ve killed two birds with a stone.
7: Personalise your popups
Take advantage of popups to allow your visitors to relate with you on a personal level and turn them into loyal customers. The initial popup can request their first name, so that the exit popup refers to them by that name, so it seems the entire interaction was designed specifically for them.
8: Include a ‘Welcome’ popup
If you have a ‘real’ store instead of an online one, the first thing you’d do if a customer wandered in is go and greet them, introduce them to your items and maybe show them your favourites, right? So, why not do the same with your website? Welcome your visitors with a short note, telling them with what you do. If your URL states https://synapsesearch.nz for instance, your popup should explain what Synapse is about. This can be undertaken in a warm and friendly manner, which shows that whether they want to pay for a service or merely look around, you’re genuinely interested in them. Also, take the opportunity to collect a little information about them, such as their email address. This way, even if they don’t end up buying, you can prompt them to do so on their next visit.