WordPress is an ideal content management platform for businesses. It boasts a market share of nearly 60% and powers 27% of the Internet. On average, 24 WordPress blog posts are published every second. However, if you pair such a popular platform with the right tools, you’d be able to blossom your business in no time. After all, the right tools are weapons that can help your business flourish.
Here is a look at the seven best WordPress plugins that can help your business:
Your business is an exposed and easy prey if you don’t pay attention to its security. Cybercrime is growing unabated. It doesn’t intend to give us a break, and the costs of damage are geared to increase to $6 trillion by 2021 every year.
Save yourself the trouble of security infringement and subsequent blackmail with the WordPress plugin of Sucuri. The security suite gives you complete control of your website. It allows you to reinforce the existing security measures so that you have a secure and robust firewall up and running.
The Sucuri plugin helps you protect your business site from all sorts of attacks including malware threats, brute force attacks, XXS attacks, and DDoS. The nifty features of this plugin also facilitate secure activity logging, post-hack security action, malware scanning, and blacklist monitoring.
2. Yoast SEO
Your business can only tap into a wider audience when it’s visible in the search engines. 75% of people don’t scroll further than the first page of search results. So, it is critical for you to work on the search engine optimization of your business. The Yoast SEO plugin can assist you in this regard.
Yoast SEO initially went with the name of WordPress SEO by Yoast. It is one of the all-important tools to include in your online business arsenal. It gathers together all the SEO-related actions under your post. With this plugin in place, you can insert keywords, craft a meta description, fix your URL, and a lot more. It also determines your content’s readability, which can help you enhance your site’s retention rate.
3. Backup Buddy
Your business can fall victim to any security threat including server malfunction, data loss, and hackers. Besides these, hardware failure and data breach can strike anytime. To this end, Backup Buddy is a critical crisis prevention plugin that has you covered in the case of data loss.
Preserving and protecting your customer data like a treasure is a wise step in the right direction. This WordPress backup plugin is easy to use. It automatically creates a backup of your business site on various remote locations such as your computer, cloud storage, FTP server, and so on. Moreover, you can schedule backups, so you don’t have to worry about adding burden to your memory bank.
4. Monster Insight
A critical trick to make your online marketing effective is to keep an eye on your website visitors. Monster Insights carries out this spy’s work. It gives you an insight scoop on how people are hunting down your business, and what your visitors are doing on your site. Such an analysis is crucial to devise or polish your marketing strategy to retain and attract more customers.
In essence, this WordPress plugin simplifies Google Analytics. It can also bring you a custom Google Analytics report inside your WP dashboard. There is a hoard of other services offered by this plugin too. These include real-time stats, page level analytics, link tracking, and Google AdSense tracking.
5. Business Profile Plugin
As per a Google report, business websites that give sufficient contact information are considered trustworthy. It means that appropriate content details are good for your business’s SEO. On top of it, your business profile is incomplete if you don’t leave proper a contact passage for your clients. The Business Profile plugin helps you display this information.
The plugin comes with an SEO-friendly Schema.org markup. It helps to make it easy for search engines to showcase the contact details of your business to potential customers. Business Profile allows you to display extensive contact details of your business. These entail your business address, phone number, Google map link, email address, and opening hours in addition to your business name.
The plugin is essential because it allows customers to reach out to you with minimal efforts.
6. Video Overplay
Video marketing is soaring. Hubspot reports that 81% of businesses are making use of video as a marketing tool. This figure is up from 63% of video marketing statistics in 2017. Since it’s the perfect time to use videos for promoting your business and boosting sales, Video Overplay is the plugin that you need.
With Video Overplay, you can embed videos as popups and conceal the skip button or let the content play after the user leaves the screen. Such a tactic allows you to meet YouTube’s new rule for adding external links in video frames.
As per this policy change, you will need 1000 subscribers and 4000 additional hours of channel viewing time to be able to add external links. The plugin also lets you add a call to action button, banners, social sharing icons, and subscription forms.
Over and above, attracting target audience is the crucial pointer of managing customers. Customer service plays a significant role in blooming your business. CRM software will earn the top priority rank in the present year. It highlights the need for a WordPress CRM such as Salesmate. The Salesmate CRM plugin flaunts features that allow you to create contact and deal.
You will be able to directly gather leads from your business site into your deals or contacts. The plugin is integrated with a Gravity Form that allows you to capture all the custom fields for your potential client.
The plugin furthers lead multiplication and subsequent growth of your business while assisting in keeping your leads organized as well. It facilitates prompt responses to potential clients. Additionally, the setup is quick and easy, therefore, making Salesmate an excellent plugin to add to your web app.
ABOUT Alycia Gordan
Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia