As a business owner, it is vital that you explore all available opportunities to grow your business. One of these opportunities is social media. Social media provides a free and easy way to reach millions of potential customers. Unfortunately, not every business owner feels it is worth the hassle. However, in this article, we will explore a few ways the power of social media can grow your business if utilized correctly.
Social media can be a very effective tool for reaching out to the people who need your products and services the most. Social media is centered around networks, which makes it much easier to channel your marketing energy towards the right audience. For example, you can use Facebook to reach a particular set of individuals; you can target your Facebook ads to concentrate only on people within a particular age bracket, lifestyle, location or any type of special interest. Linkedin is another social medium that can help you reach a target audience based on location, job title, industry, or any other professional criteria. Virtually every social media platform comes with a segmentation tool that allows you to define your market target. This way, you are sure to get better returns on your marketing investment, as social media helps you get better results than most traditional marketing systems. You can even measure and track your social media engagement in real time using a variety of social media monitoring tools available all over the internet.
If handled right, social media may prove to be an invaluable tool for building brand credibility and customer loyalty. A large percentage of successful businesses today can trace their initial success back to customer engagement. Customers appreciate it when the companies they do business with are willing and available to respond. Social media makes it easy for businesses to get feedback from customers, both existing and potential. It has the potential to convert ordinary visitors into loyal customers and followers. Social media can also help your business connect with similar organizations, and brand influencers. These are people who can influence how your business is perceived in the industry. Some business owners worry that social media provides an open platform that allows users to say anything they want about their business, constructive or not, but it has been discovered that negative reviews, rather than causing damage, can actually help people see you improve your service.
Drive website traffic
Social media provides a great platform for driving traffic to your website. When you keep your customers engaged and maintain a constant presence on your social media platforms, you will experience a significant increase in the number of visitors arriving at your website from social media. The secret is to constantly upload engaging content on your social media profiles. This could be in the form of marketing videos, pictures, tutorials, and/or freebies. There are several stories about a single unique post on Twitter or Facebook driving hundreds of thousands of visitors to a website over a single weekend. Once your post can be shared or mentioned by different people, it increases the chance of more people visiting your website.
According to Brendan, Marketing Head at www.discountdomains.co.nz, “The bulk of today’s website visitors come from 2 sources: organic search results and social media mentions. Any business that can take advantage of both is already a success”
Better customer experience
A few years ago, you would have to pick up your phone and call your customers yourself to find out if they were satisfied with your services. Later, the email arrived. While the sending of emails and phone calls are still an effective medium to reach customers, social media provides a cheaper and highly efficient alternative. Customers can quickly drop a message on your social media page and expect a speedy response. If you handle this properly, it could easily become a cheaper source of customer service and a way to provide robust customer experience.
A recent study showed that businesses that make use of social media for customer service enjoy betters sales and make larger profits than businesses that do not. This is because a larger percentage of customers go on social media when they need answers to questions about a business or when they want an instant and speedy response.
Better customer understanding
It is easier to put out better products and services when you know exactly what your customers want. Social media can make this possible. How? Every day, millions of data pieces are generated on different social media platforms. These examples of data can be used to gain insight into the lifestyles, preferences, and needs of your customers. There are practically countless numbers of likes, shares, and comments on Facebook, millions of mentions, tweets and retweets on Twitter and hundreds of thousands of photos and videos uploaded to Instagram, Snapchat and YouTube every day. This is a huge amount of data that contains a wealth of information that can give you an idea of who your customers are, what they like and what they want.
Keep your customers informed
Every customer wants to stay informed about news relating to the company they do business with, and there is no better platforms for that than social media. Customers no longer have to wait for press releases or ads before they hear about a new product launch or service introduction. Social media makes it possible for businesses to keep their customers up to date with what is happening in their company and industry as a whole. And because people are almost always online, they can get updates in real time. This is the secret to the success of companies like Apple. They make use of social media to create a buzz anytime they want to launch a new product and in no time, the information has gone viral with customers waiting excitedly for the launch date.
Using social media to keep your customers up to date not only helps you pass on important messages and updates; it also helps your business remain relevant. Your post has the potential to go viral and if it does, it will give a huge boost to your company’s profile.
There are a thousand and one ways social media can help your business grow. It is pertinent that social media marketing is embedded in your overall marketing system so that you can join the vast number of businesses enjoying tremendous returns.