Bloggers and site administrators know the importance of search engine optimization (SEO) for business. This digital marketing strategy allows you to reach your target audience through organic or unpaid traffic from search engines. The process may sound relatively simple. You just have to position your website at the top spot of Google’s or Bing’s results pages for relevant keywords. However, it can be challenging to actually nab the first place in search engine results pages (SERPs).
Think about it: almost all companies have developed sites for the purpose of introducing people to their brands. This phenomenon implies that competition for consumers’ attention is intense, and you have to make sure that you employ effective tactics to set your business apart from thousands of similar enterprises in your niche.
With this, here are some SEO tips that you can implement to boost traffic to your site in 2021:
1. Ramp Up Your Link Building Efforts
Link building refers to a process that involves acquiring backlinks, which pertain to links from other sites that direct web visitors to your domain. Aside from keywords, search engines continue to use links as ranking signals. This is because Google and Bing consider hyperlinks as votes of confidence on the information that a page contains.
If your website has a lot of inbound links, it’s highly likely to get the best position in the SERPs because it’s used by other sites as a reference when publishing their own content. Next year, you still have to monitor your rank and improve it through link building tactics, like guest posting and reaching out to authority figures in your industry.
2. Package Your Content Using Different Media Formats
While words will always be present to elaborate on the concepts you want to publish, you should also incorporate visually captivating media, such as images and videos. You also have to be careful about putting huge blocks of text on your articles or posts as this may put off most web users.
These days, consumers prefer to look at infographics and watch videos since these media formats allow you to pack in a lot of information without overwhelming the reader. They also enable you to present data in an appealing and entertaining way, while still educating viewers.
3. Know How To Maximize Analytics Tools
Although there’s nothing wrong with relying on a digital marketing agency for SEO, you should be more hands-on with your campaign in 2021. This means that you have to stay on top of your site’s analytics. Monitoring this aspect can provide you with insight into the elements that are working for your ranking, as well as the areas that need improvement. Use a website traffic checker to check your domain’s performance, especially in the SERPs.
4. Enhance Your Site’s Mobile-Friendliness
Search engines have factored in the fact that most consumers prefer to use their phones when browsing the web. Due to this, mobile-friendliness has become another crucial ranking signal that site administrators should prioritize.
Google and Bing aim to deliver high-quality results to web users. That’s why they always update their algorithms to cater to the latter’s preferences.
A majority of people are tethered to their phones, whether it’s to use search engines or scroll through their news feeds. Regardless of their reasons, consumers are more comfortable in navigating the web through their mobile devices, which is why you should ensure that your site still looks good on a smaller screen.
5. Consider SEO Opportunities In Voice Search
The development of devices like Google Assistant and Amazon Echo has led to an increase in voice searches, which is one of the most crucial SEO factors. The year 2021 will see more of this type of query, and you should brace your site by incorporating long-tail keywords.
Most users would utilize complete sentences, similar to when they’re asking a friend. For instance, they’d be more likely to search for ‘how to clean a toilet seat’ when using voice search. However, they’d be more inclined to use shortcuts when typing it out, like ‘clean toilet seat’ or ‘clean toilet tips.’ You have to find a way to incorporate these key phrases into your content so that they’ll show up for relevant searches.
You should already have a solid SEO campaign by 2021 so that your site can rise up the SERPs and reach your target audience. Of course, you still have to consider and employ new tactics since web users’ needs and preferences keep on evolving. Follow these tips to help you boost traffic to your website and, ultimately, increase the number of people who purchase your products and services.