# Aaron Knight > Freelance Web Designer ## Pages - [WooCommerce Developer Perth](https://aaronknight.com.au/ecommerce/woocommerce-developer/perth) - [WooCommerce Developer Melbourne](https://aaronknight.com.au/ecommerce/woocommerce-developer/melbourne) - [Shopify Developer Sydney](https://aaronknight.com.au/ecommerce/shopify-development/) - [Next.js Developer Sydney](https://aaronknight.com.au/website-development/next-js/) - [AI Agency Services](https://aaronknight.com.au/sydney-ai-agency/) - [Email Marketing Agency](https://aaronknight.com.au/sydney-email-marketing-agency/) - [WordPress Website Maintenance](https://aaronknight.com.au/wordpress-website-maintenance/) - [Web Design in Bali and Development Services](https://aaronknight.com.au/web-design/bali/) - [My account](https://aaronknight.com.au/my-account/) - [Shop](https://aaronknight.com.au/shop/) - [Thank You](https://aaronknight.com.au/thank-you/) - [Success](https://aaronknight.com.au/success/) - [Privacy Policy](https://aaronknight.com.au/privacy-policy/) - 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[Magento Developer - Sydney](https://aaronknight.com.au/ecommerce/magento-developer/) - [Ecommerce Maintenance](https://aaronknight.com.au/ecommerce/ecom-maintenance/) - [Wordpress development](https://aaronknight.com.au/website-development/wordpress/) - [Website Development](https://aaronknight.com.au/website-development/) - [Website Design - Sydney](https://aaronknight.com.au/web-design/sydney/) - [Web Design - Brisbane](https://aaronknight.com.au/web-design/brisbane/) - [Web Design - Melbourne](https://aaronknight.com.au/web-design/melbourne/) - [Web Design - Perth](https://aaronknight.com.au/web-design/perth/) - [Web Design - Townsville](https://aaronknight.com.au/web-design/townsville/) - [Contact Me](https://aaronknight.com.au/contact/) - [Blog](https://aaronknight.com.au/blog/) - [Agencies](https://aaronknight.com.au/agencies/) - [My work](https://aaronknight.com.au/web-developer-portfolio/) - [Marketing](https://aaronknight.com.au/marketing/) - [Home](https://aaronknight.com.au/) ## Posts - [Best Web Design Agencies in Newcastle](https://aaronknight.com.au/website-design/best-web-design-agencies-newcastle/) - [Best Web Design Agencies in Melbourne](https://aaronknight.com.au/website-design/best-web-design-agencies-melbourne/): 00 - [Best Web Design Agencies on the Gold Coast](https://aaronknight.com.au/website-design/best-web-design-agencies-gold-coast/) - [Best Web Design Agencies in Brisbane](https://aaronknight.com.au/website-design/best-web-design-agencies-brisbane/): 00 - [Best Web Design Agencies in Sydney](https://aaronknight.com.au/website-design/best-web-design-agencies-sydney/): 00 - [What's Included in Shopify Maintenance? A Breakdown of Support Tiers](https://aaronknight.com.au/ecommerce/shopify-maintenance-support-tiers): Shopify maintenance is one of those things store owners rarely think about until something goes wrong — a checkout starts... - [Shopify vs WooCommerce: Which Platform is Right for Your Australian Business in 2026?](https://aaronknight.com.au/ecommerce/shopify-vs-woocommerce/): There isn't a universally right answer to the Shopify versus WooCommerce question, and any comparison that tells you otherwise is... - [Best Payment Gateways for Shopify Stores in Australia](https://aaronknight.com.au/ecommerce/shopify-development/best-payment-gateways-shopify-australia/): Choosing a payment gateway is one of the few Shopify decisions that affects your business every single day, on every... - [Top Content Marketing Companies Sydney: Which Agency Type is Right for Your Business?](https://aaronknight.com.au/marketing/top-content-marketing-companies-sydney-which-agency-type-is-right-for-your-business/): Choose the Right Sydney Content Marketing Partner Sydney’s content marketing landscape offers diverse agency types from boutique specialists to full-service... - [Website Hosting Server Cost: Which Server Type Fits Your Budget?](https://aaronknight.com.au/website-performance/website-hosting-server-cost-which-server-type-fits-your-budget/): Understanding website hosting server cost differences can save you hundreds of dollars annually while ensuring your website performs exactly as... - [Web Developer Salary Australia — Complete Guide for 2026](https://aaronknight.com.au/blog/web-developer-salaries/): The demand for skilled web developers in Australia continues to outpace supply. Digital transformation across every industry sector, the normalisation... - [5 Popular Name Generators for Business Name Ideas Australia](https://aaronknight.com.au/marketing/5-popular-name-generators-for-business-name-ideas-australia/): When a person thinks about starting their own business, there are many things they pay close attention to: how viable... - [Best Payment Gateway Australia for Ecommerce — 2026 Comparison](https://aaronknight.com.au/blog/best-payment-gateway-in-australia/): You've built a great-looking store, added your products, and started driving traffic. But without a reliable payment gateway integrated correctly,... - [Best Shipping Plugin for WooCommerce: Australian Stores 2026 Comparison](https://aaronknight.com.au/blog/best-woocommerce-shipping-plugins-australia): Shipping is one of the most friction-prone parts of the ecommerce experience — and for Australian stores, the challenge is... - [Website Design & Development Cost in Australia](https://aaronknight.com.au/website-design/website-cost-australia/): Whether you want to finally bring your business into the digital age and create a website for it or you... - [5 Powerful Local SEO Strategies For Small Businesses](https://aaronknight.com.au/marketing/5-powerful-local-seo-strategies-for-small-businesses/): Small businesses get all types of daily advice from marketing experts about how to sell services or products to local... - [How To Use YouTube To Increase Traffic To Your Website](https://aaronknight.com.au/marketing/how-to-use-youtube-to-increase-traffic-to-your-website/): Today, there’s an increasing number of entrepreneurs and businesses that use YouTube as a venue for connecting with their audience,... - [6 Digital Marketing Strategies for Small Businesses](https://aaronknight.com.au/marketing/6-digital-marketing-strategies-for-small-businesses/): Attracting customers is one of the biggest challenges that many businesses face. No matter how compelling your products or services... - [Solo Entrepreneurs and the Importance of Building a Team](https://aaronknight.com.au/marketing/solo-entrepreneurs-and-the-importance-of-building-a-team/): There’s no question about entrepreneurship. It’s one of the best and strongest ways to build wealth. Whether you have an... - [Benefits Of Using Local Citations For SEO](https://aaronknight.com.au/marketing/benefits-of-using-local-citations-for-seo/): An online reference to a business’s name, phone, and address is called a citation. Sometimes, it includes a link to... - [Covering the Basic SEO for a Small Business Website](https://aaronknight.com.au/marketing/seo/covering-the-basic-seo-for-a-small-business-website/): Online shopping offers a convenient way for consumers to get their favourite products sent to their homes with just a... - [A Complete SEO Guide for Franchise Businesses](https://aaronknight.com.au/marketing/seo/a-complete-seo-guide-for-franchise-businesses/): When it comes to starting your own business, every single entrepreneur out there understands the importance of a powerful SEO... - [Wordpress vs Squarespace vs Wix](https://aaronknight.com.au/website-design/wordpress-vs-squarespace-vs-wix/): When it comes to building a new website I understand it can be really hard for the average Aussie to... - [The Ultimate Guest Posting Guide - How To Do it Like An Expert Even If You Are Not](https://aaronknight.com.au/marketing/seo/the-ultimate-guest-posting-guide-how-to-do-it-like-an-expert-even-if-you-are-not/): One of the most effective ways to promote yourself and your business is through guest blogging. Writing for a guest... - [How Using the Right Content Style and SEO Techniques Can Boost Your Website Traffic Fast](https://aaronknight.com.au/marketing/seo/how-using-the-right-content-style-and-seo-techniques-can-boost-your-website-traffic-fast/): Traffic is the lifeblood of any online business. The number of potential customers that see your products and services is... - [Web Design and SEO - What Is the Connection?](https://aaronknight.com.au/website-design/web-design-and-seo-what-is-the-connection/): We are living in a world where people want everything as soon as yesterday. Until as recently as January 2017,... - [Why You Should Care About Voice Search Optimization](https://aaronknight.com.au/marketing/seo/why-you-should-care-about-voice-search-optimization/): The way search engine optimization (SEO) should be applied to a website is changing all the time, especially with modern... - [Justifying the Move to The Cloud](https://aaronknight.com.au/website-performance/justifiying-the-move-to-the-cloud-trashed/): Cloud technology has existed for the best part of two decades. However, despite data that points to efficiency, cost benefits... - [Main Factors That Affect Website Performance](https://aaronknight.com.au/website-performance/main-factors-that-affect-website-performance/): Nothing is more frustrating for visitors than landing on a website and spending important time waiting for the page to... - [6 Best Practices for Business Domain Name Profitability](https://aaronknight.com.au/website-design/6-best-practices-for-business-domain-name-profitability/): More and more businesses are seeking to establish authority in the online sphere. This involves having a website that’s fast,... - [Upgrading to Magento 2](https://aaronknight.com.au/ecommerce/magento-migration/): Magento has upgraded from Magento 1 to Magento 2. If you have not upgraded already then you are losing out... - [SEO vs. PPC - Which Battle Should You Fight?](https://aaronknight.com.au/marketing/seo/seo-vs-ppc-battle-fight/): When you are starting a brand new website or campaign, you want to ensure that you can drive traffic and... - [Freelance Tools of the Trade](https://aaronknight.com.au/website-design/freelance-tools-trade/): As a freelancer, both in web design and online marketing, I often get asked which tools I use on a... - [Easy Tips to Increase your Wordpress Website Speed](https://aaronknight.com.au/website-performance/tips-increase-wordpress-website-speed/): Chances are if you’ve never really thought about page speed then you won’t be winning the award for The World’s... - [How to backup your wordpress website](https://aaronknight.com.au/website-design/how-to-backup-wordpress-website/): Hey guys, welcome to the first blog post on my new website! Today we’re going to be talking about the importance... # # Detailed Content ## Pages ## Posts - Published: 2026-07-27 - Modified: 2026-07-27 - URL: https://aaronknight.com.au/ecommerce/shopify-maintenance-support-tiers Shopify maintenance is one of those things store owners rarely think about until something goes wrong — a checkout starts throwing errors after an app update, a theme customisation breaks following a Shopify platform change, or performance quietly degrades as the product catalogue grows. Understanding what ongoing maintenance actually covers, and what it costs, is worth doing before launch rather than after a problem forces the question. Here's a straightforward breakdown of what Shopify maintenance typically involves, based on 13 years supporting ecommerce stores for Australian businesses. What "maintenance" actually covers Shopify's core platform is managed and updated automatically, which leads some store owners to assume maintenance isn't necessary at all. In practice, maintenance covers the layer above the platform itself: App and theme compatibility — apps and theme customisations can conflict with each other, particularly after updates on either side Checkout and cart monitoring — catching issues before they affect a meaningful number of customers, not after Security and access management — staff access changes, payment configuration reviews, and monitoring for suspicious activity Performance checks — page speed and checkout speed tend to degrade gradually as product counts, images, and installed apps grow Backups — ensuring product, customer, and order data can be recovered if something goes wrong Minor content and product updates — depending on the tier, ongoing small changes without needing a full project engagement each time Support tier breakdown Most maintenance arrangements fall into three general tiers, though the right fit depends on your store's size,... - Published: 2026-07-27 - Modified: 2026-07-27 - URL: https://aaronknight.com.au/ecommerce/shopify-vs-woocommerce/ There isn't a universally right answer to the Shopify versus WooCommerce question, and any comparison that tells you otherwise is usually selling you one platform over the other. Both are capable, widely used platforms that power a significant share of Australian ecommerce stores. The right choice depends on your business, your budget, your technical comfort, and how you want to spend your time once the store is live. After 13 years building on both platforms for Australian businesses, here's an honest breakdown of where each one genuinely fits — and where the common advice oversimplifies the decision. Quick comparison    HostingIncluded, managed by ShopifySelf-managed (your own hosting)Upfront costLow — subscription-basedVariable — hosting, theme, pluginsOngoing costPredictable monthly fee + app costsHosting + plugin licences + maintenanceCustomisationGood, within Shopify's frameworkExtensive — full WordPress flexibilityMaintenance burdenLow — Shopify handles core updatesHigher — updates, security, backups are your responsibilityBest suited toStore owners who want to focus on selling, not managing infrastructureBusinesses wanting deep customisation or already invested in WordPressScalabilityStrong, built for ecommerce loadGood, but depends on hosting quality Cost breakdown Shopify's pricing is straightforward: a monthly subscription (typically ranging from around $29 to $299+ USD per month depending on the plan) that includes hosting, security, and core ecommerce functionality. On top of that, most stores add a handful of paid apps for functionality like reviews, upsells, or advanced shipping — commonly adding somewhere between $50 and $200 AUD per month depending on how many apps you run. WooCommerce itself is free, since it's a WordPress... - Published: 2026-07-27 - Modified: 2026-07-27 - URL: https://aaronknight.com.au/ecommerce/shopify-development/best-payment-gateways-shopify-australia/ Choosing a payment gateway is one of the few Shopify decisions that affects your business every single day, on every single sale. Get it wrong and you're either paying more in fees than you need to, losing customers at checkout, or dealing with settlement delays that hurt cash flow. Most comparisons of payment gateways treat this as a generic ecommerce question. It isn't. Shopify has its own fee structure that changes the calculation, and if you don't understand how it works, you can end up paying two lots of transaction fees without realising it. After 13 years building and maintaining ecommerce websites for Australian businesses, here's what actually matters when choosing a payment gateway for a Shopify store — and where the generic advice gets it wrong. The Shopify-specific mechanic most guides miss Shopify charges an additional transaction fee — separate from your payment processor's fee — on every order that doesn't go through Shopify Payments. Depending on your plan, that's typically an extra 0. 5% to 2% on top of whatever Stripe, PayPal, or another gateway charges you directly. This changes the maths entirely. A gateway that looks cheaper in isolation can end up more expensive once you factor in Shopify's third-party transaction fee. It's the single most common thing store owners get wrong when comparing options, and it's rarely mentioned in generic "best payment gateway" content because it's specific to Shopify's platform economics, not the payment industry generally. The practical takeaway: if Shopify Payments is available in your... - Published: 2025-10-14 - Modified: 2025-10-14 - URL: https://aaronknight.com.au/marketing/top-content-marketing-companies-sydney-which-agency-type-is-right-for-your-business/ Choose the Right Sydney Content Marketing Partner Sydney’s content marketing landscape offers diverse agency types from boutique specialists to full-service digital agencies, each bringing unique strengths to help australian businesses achieve their marketing goals. The pricing ranges from $1,000 to $5,000+ depending on agency size and service scope, making it crucial to understand which content marketing agency aligns with your specific needs. This guide compares different agency types to help you select the perfect Sydney content marketing partner for your business. Whether you’re seeking to build brand awareness, drive organic traffic, or create engaging content that converts potential customers into loyal customers, understanding the content marketing services landscape will ensure you make an informed decision. Consider your budget, business goals, and required services when making your decision. The right content marketing strategy can deliver exceptional results, but only when paired with an agency in sydney that understands your target audience and can execute a comprehensive marketing campaign that drives real results. What Makes Sydney Content Marketing Agencies Unique? Boutique Creative Agencies – Personalized Brand Storytelling Boutique content marketing agencies like Melotti Content Media focus on brand messaging and creative copywriting, offering a personalized approach that larger firms often can’t match. These agencies specialize in developing authentic brand voice through bespoke interview processes, ensuring your marketing content resonates with your ideal audience. These smaller teams specialize in making brands “super appealing, relevant & memorable” by providing hands-on consultation and tailored content strategies. With two decades of marketing expertise, these content experts... - Published: 2025-10-14 - Modified: 2025-10-14 - URL: https://aaronknight.com.au/website-performance/website-hosting-server-cost-which-server-type-fits-your-budget/ Understanding website hosting server cost differences can save you hundreds of dollars annually while ensuring your website performs exactly as needed. With hosting options ranging from $3 per month for shared servers to $500+ for dedicated hosting, choosing the wrong server type can either drain your budget unnecessarily or leave your site struggling with poor performance. The key to smart hosting decisions lies in matching your website’s actual requirements with the right hosting service. Most website owners either overpay for resources they don’t need or underestimate their requirements, leading to costly upgrades later. This guide breaks down the real costs behind different server types and helps you make a budget-conscious decision that scales with your business. Whether you’re launching a personal blog, running a small business website, or managing a high-traffic e-commerce store, understanding these hosting cost fundamentals will save you from expensive mistakes and surprise renewal fees. Optimize Your Server Budget Decision Website hosting server costs range from $3-10/month for shared servers to $80-500/month for dedicated servers, creating a massive pricing gap that directly impacts your bottom line. This significant cost difference reflects the underlying resources, performance guarantees, and level of control each hosting type provides. Choosing between shared and dedicated servers can save hundreds annually while meeting your performance needs. A small business spending $300 monthly on dedicated hosting might achieve identical results with a $15 shared hosting plan, saving $3,420 per year. Conversely, an e-commerce site struggling on shared hosting might lose thousands in sales due to... - Published: 2025-10-14 - Modified: 2026-08-28 - URL: https://aaronknight.com.au/blog/web-developer-salaries/ The demand for skilled web developers in Australia continues to outpace supply. Digital transformation across every industry sector, the normalisation of remote work, and growing investment in AI-integrated web applications have all contributed to a job market that remains strongly favourable for developers at every experience level. This guide covers web developer salary benchmarks for Australia in 2026 — from entry-level to senior roles, across specialisations, locations, and employers — along with practical strategies for increasing your earning potential in the current market. Average Web Developer Salary in Australia 2026 The average salary for a web developer in Australia is $86,590 AUD per year, with the overall range sitting between $80,000 and $130,000 AUD across all experience levels. The lowest reported salaries start around $57,000 AUD, while the highest reported salary reaches $177,434 AUD — reflecting the significant variation between entry-level roles and senior positions at top-paying employers. Around 78% of Australian web developers work full-time, with the remainder in part-time, contract, or freelance arrangements. Experience LevelSalary Range (AUD)Entry-level (0–2 years)$50,000 – $80,000Mid-level (3–5 years)$85,000 – $145,000Mid-career (5–10 years)$85,000 – $130,000Senior (10–14 years)$129,000 – $150,00020+ years experience~$98,100Senior / Lead overall$150,000 – $220,000+ One notable pattern in the data: salaries increase steadily through mid-career but the most dramatic jumps come at the senior end of the market — particularly for developers in leadership roles or at top-paying employers. The highest reported salary of $177,434 AUD comes from Holmesglen Institute, illustrating that premium salaries exist outside the obvious tech company context. Global... - Published: 2022-06-06 - Modified: 2024-07-26 - URL: https://aaronknight.com.au/marketing/5-popular-name-generators-for-business-name-ideas-australia/ When a person thinks about starting their own business, there are many things they pay close attention to: how viable is the business idea? What are the key demographics to target? Should the business be brick-and-mortar, is so, where should it be based? These all are very important questions that will undoubtedly decide the future of the business, but there's also another thing that's foundational to a business: its name. A corporate name needs to be catchy, it needs to be marketable, it needs to be culturally appropriate, and it needs to have domain availability. How to choose a business name? There are many tips out there to help you brainstorm, but do you know there are web apps and tools you can use to help you generate business name ideas? These tools range from the simple to the complex, but they all share one thing in common: They can be extremely useful in inspiring to come up with a name for a company, product, service or brand. In this article, we'll explore five business name generators Australia-based entrepreneurs can utilize! #1 Web Host Geeks' Brand Name Generator Web Host Geeks' Brand Name Generator is a popular business name generator Australia-based businesses use as a source of inspiration. And although the process Brand Name Generator uses isn't very smart or complicated, nevertheless, it is worth checking out. Pros It gives you a long list of variations: What it lacks in quality, it more than makes up for it in quantity.... - Published: 2022-05-16 - Modified: 2026-07-27 - URL: https://aaronknight.com.au/blog/best-payment-gateway-in-australia/ You've built a great-looking store, added your products, and started driving traffic. But without a reliable payment gateway integrated correctly, none of that effort translates into revenue. Customers who reach checkout and don't trust the payment process — or encounter friction — leave. Often permanently. Choosing the right payment gateway for your Australian ecommerce store is one of the most consequential technical decisions you'll make. The wrong choice costs you in transaction fees, abandoned carts, and lost international sales. The right choice is largely invisible — customers pay, funds reach your account, and the process just works. This guide compares the leading payment gateways available to Australian businesses in 2026 — fees, features, integration, and which types of stores each suits best. What Is a Payment Gateway for Online Payments? A payment gateway is the technology that securely captures and transmits payment information between your customer's browser and your bank or payment processor. When a customer enters their card details at checkout, the gateway encrypts that data, verifies the transaction, and either approves or declines the payment — all in a matter of seconds. Without a payment gateway, you have no way to accept online payments securely. Without the right payment gateway, you'll pay more in fees than necessary, lose sales to a poor checkout experience, or miss out on payment methods your customers expect. What to Look for in an Australian Payment Gateway: Transaction Fees and More Before comparing specific providers, it's worth understanding what actually matters when evaluating... - Published: 2022-03-09 - Modified: 2026-07-27 - URL: https://aaronknight.com.au/blog/best-woocommerce-shipping-plugins-australia Shipping is one of the most friction-prone parts of the ecommerce experience — and for Australian stores, the challenge is amplified. Australia's size means shipping costs vary enormously by destination, carrier rates change regularly, and customers increasingly expect real-time rate calculations, tracking updates, and flexible delivery options at checkout. The right WooCommerce shipping plugin handles all of this automatically — calculating accurate rates on the fly, printing labels from your dashboard, and keeping customers informed from purchase to delivery. The wrong one creates checkout confusion, over or undercharges for shipping, and costs you sales. This guide covers the six best WooCommerce shipping plugins for Australian stores in 2026 — what each does well, where it falls short, and which type of store it suits best. What Is a WooCommerce Shipping Plugin? A shipping plugin for WooCommerce extends the platform's built-in shipping functionality — which is fairly basic out of the box — to handle the complexity of real-world shipping operations. Most WooCommerce shipping plugins focus on carrier integration and automation for fulfillment, and depending on the plugin, this can include: Rate calculation — automatically calculating real-time rate calculation based on weight, dimensions, destination, cart value, or shipping zone Carrier integration — connecting directly to carrier APIs (Australia Post, Sendle, StarTrack) for real-time rate quotes Label printing — generating and printing shipping labels directly from your WooCommerce dashboard, with top shipping extensions often combining multi-carrier support and label printing Shipment tracking — providing customers with tracking information and delivery updates Conditional... - Published: 2022-02-18 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/website-design/website-cost-australia/ Whether you want to finally bring your business into the digital age and create a website for it or you want to migrate to a shiny new website and expand your operations, learning how much it costs you is paramount. Due to the huge demand for website development services in Australia, if you're not careful about both the scope of your project and the agency you entrust the project to, creating a website can cost you a considerable amount of money. In this blog post, we'll go over the elements of the project that determine the upfront cost of the website development, the elements that determine the running costs to keep the website operational, and lastly, the elements that determine just how much should you invest in a website. How Does the Scope of the Project Determine the Cost of Development? Unsurprisingly, the scope of the project is the major determining factor in website cost. If the scope of the project is small, you can get a professional site with a reasonably tiny budget. But if you want a business website with a lot of bells and whistles, you need to be ready to shell out a pretty penny. In this section, we'll go over the elements of web design and development that impact the cost of the project the most. #1 Website Features Are you looking to develop an eCommerce website? Maybe you're looking for a website that can act as a virtual CV for your freelancing work? Maybe... - Published: 2021-02-06 - Modified: 2026-04-29 - URL: https://aaronknight.com.au/marketing/5-powerful-local-seo-strategies-for-small-businesses/ Small businesses get all types of daily advice from marketing experts about how to sell services or products to local customers. However, you have to take note that there’s no such thing as a one-size-fits-all approach. However, if you want to get better results, you must prioritize local SEO for your business. Generally, local SEO is one of the best ways to optimize your website since it’ll help your local customers find you. It’s valuable because it provides your potential customers access to everything related to your business, like a physical address. To reap its amazing benefits for your small business, the only thing you need to do is to implement some powerful local SEO strategies. Fortunately, there are countless strategies you can use for your local SEO. If you don’t know where to get started, hiring a local SEO agency may benefit you and your business as you’ll get to stay on the right track. If you want to do your best and rely on your skills first, below are some of the best local SEO strategies you can try for your small business: 1. Be Mobile-Friendly Any SEO company will tell you that it’s vital for your business to be mobile-friendly. Just think of the number of individuals who use smartphones these days.  In fact, almost everyone uses mobile devices to access the internet more often than desktop devices. For this reason, most local searches are frequently done using smartphones. So, make sure that your website content is... - Published: 2020-03-17 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/marketing/how-to-use-youtube-to-increase-traffic-to-your-website/ Today, there’s an increasing number of entrepreneurs and businesses that use YouTube as a venue for connecting with their audience, sharing valuable information, and attracting potential clients. YouTube has, no doubt, become a powerhouse tool for digital marketing. For business owners like you, it only takes the right strategies for this video sharing platform to work to your advantage. Talking about strategies, the problem with most entrepreneurs nowadays is that they focus on becoming a hit on YouTube too much without a concrete plan of how to turn those subscribers into website traffic and paying clients. Yes, you can be a big hit on YouTube, but what good does it bring if people don’t come to your website, subscribe to your email list, and buy what you sell? It’s where the importance of implementing strategies, like YouTube SEO, becomes evident. Well, even the simplest of techniques that this post will discuss below can help you out. Why Use YouTube For Driving Traffic To Your Site? Before anything else, you must understand why this video sharing platform is gold for marketers. YouTube receives an awe-inspiring three billion views each day. It’s what makes it the third most visited site in the world. Many people also consider YouTube as the second largest search engine, only trailing behind Google, because of the number of searches that take place in this video sharing platform. For business owners like you, YouTube has incredible potential if the right strategy gets deployed. Building brand awareness and even... - Published: 2020-02-21 - Modified: 2026-05-01 - URL: https://aaronknight.com.au/marketing/6-digital-marketing-strategies-for-small-businesses/ Attracting customers is one of the biggest challenges that many businesses face. No matter how compelling your products or services are, you can’t expect your business to thrive without customers. Some marketing strategies that local businesses may turn to include; advertising in the local paper or putting up flyers around town. These strategies can certainly work, but more consumers are increasingly turning to online channels for product research. This is where digital marketing strategies come into play.   A digital marketing strategy refers to a process of outlining a business’s marketing goals and how they should be achieved. In today’s digital world, carrying out online marketing strategies can be crucial to an organization’s success.   If you’re a business owner, focusing on these strategies is important because they help you understand the market better and keep you updated with the trends within your business niche. By using proper digital marketing strategies, you can have a great online value proposition, boost your branding efforts, and get to know your target audience. So, reach more of your audience online by implementing these six digital marketing strategies for your small business. 1. Optimise Your Site With Search Engine Optimisation Search engine optimisation or SEO is the process of optimising your website with the intent of ranking higher in the search results. There are two aspects: On-page and off-page SEO. On-page SEO involves factors on your site like your content, headings, loading times, etc. Off-page SEO involves building your site’s authority like acquiring backlinks... - Published: 2019-12-30 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/marketing/solo-entrepreneurs-and-the-importance-of-building-a-team/ There's no question about entrepreneurship. It's one of the best and strongest ways to build wealth. Whether you have an independent spirit or not, it's always wise to build multiple streams of income that are outside of a traditional job. However, if you're looking to become a successful entrepreneur, know that this isn't a journey you'll want to take by yourself. Consider some of the reasons and ways to avoid the solo entrepreneurial journey. Burnout Unfortunately, many people suffer from burnout. Once you're burned out, you lose the joy you once had for a particular activity. Exhaustion and fatigue come before burnout. Building a team is important because it prevents you from burning yourself out. Once you're burned out, you can rebound. However, it's a lot harder to rebound from burnout than fatigue. As you begin to build your company, focus on ways to actively hire people to do other jobs. Start with the accounting portion of the business. If you've can't hire an accountant to work for you for full-time hours, consider outsourcing the work. If you have an office space, don't break your back on tasks like custodial work. Hire someone to come in once or twice a week to clean. As you hire someone to take care of certain tasks, you'll get used to the beauty of building a team. Expertise When you have someone on your team who is good at what they do, it makes your company look better. Be intentional about finding people who... - Published: 2019-12-17 - Modified: 2026-04-29 - URL: https://aaronknight.com.au/marketing/benefits-of-using-local-citations-for-seo/ An online reference to a business’s name, phone, and address is called a citation. Sometimes, it includes a link to the business’s website. You often find companies that are mentioned in blogs, news articles, and press releases. Indeed, a citation can benefit a company’s business. But how do they get these mentions? In what way can it positively affect the business? Read more about local citations for SEO below: Aid in Search Engine Optimization (SEO) Google uses local search engine optimization (SEO) to present location-based results. This is shown to researchers looking for similar businesses in the area. Indeed, this is helpful if you own a medical office, restaurant, auto repair shops, coffee shops, and other types of businesses that have a physical location. With Google’s My Business listing, it can increase your ranking. This is another benefit to your SEO efforts. Indeed, it can increase visibility among your customers as stated at citation audit and cleanup service. Apart from rankings, Google considers NAP information or name, address, and phone number. Crawlers would compare the information you have with your business based on your website to confirm if the business that you have is authentic. Even if with small discrepancies, it can cause Google to consider the two as separate businesses even though they are one and the same. If it continues to happen, it can impact negatively your ranking. Thus, you should continue to get more optimization benefits from your directory listings through the following tips: Verifying or claiming... - Published: 2019-10-31 - Modified: 2026-05-01 - URL: https://aaronknight.com.au/marketing/seo/covering-the-basic-seo-for-a-small-business-website/ Online shopping offers a convenient way for consumers to get their favourite products sent to their homes with just a few clicks. It’s not surprising that consumers are shifting more of their spending online. Many of these sales are being driven by online searches, particularly from Google as it has a massive share of the search engine market. A strong online presence is a must for any small business. Ranking in the search results for keywords that are relevant to your products or services means increased traffic and sales. But how can you improve your visibility on Google? The answer is with an SEO marketing campaign. In digital marketing, SEO or search engine optimisation is the process of optimising key factors of a site (e. g. content, relevance, load speeds, etc. ) to rank higher for target keywords. Here we’ll cover the basics of how to do SEO for your small business website. Setup Google Search Console and Analytics Search Console is a tool from Google that lets webmasters check the status of their site and receive notifications if any issues are identified. Here you can also submit a sitemap of your site, which makes it easier for Google to crawl and index your pages. Sign up for Search Console if you haven’t already and follow the steps to confirm your site. Next up is Google Analytics which is another free tool that offers deeper insight about your website. Create an account to learn more about your visitors and measure... - Published: 2018-12-05 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/marketing/seo/a-complete-seo-guide-for-franchise-businesses/ When it comes to starting your own business, every single entrepreneur out there understands the importance of a powerful SEO approach for a startup. It’s at the core of your digital success and getting your new brand out there, in front of your target demographic. However, the same principle applies to those of you who wish to run a franchise under the wing of a known brand. No matter how well-known the brand itself may be, every franchise should be treated much like a brand new startup in order to gain the same recognition and respect that the primary business has built. Due to unique constraints and setbacks a franchise will encounter, as well as an equally competitive market a startup would face, you as the franchisee need to brush up on your SEO skills and craft a strategy to tackle these challenges effectively Conduct thorough research Even though you will enter the franchise eco-system with plenty of knowledge provided by your corporation, there is still a need for you to conduct your own analysis of the current market situation and best practices to apply. That translates to understanding the core brand better, your target audience, as well as your competition. You can also benefit from talking to other franchisees, provided that you are not the first one, in order to understand how they approach their local markets and which of their SEO methods provide the best results for their digital campaigns. Step outside corporate SEO As soon as you... - Published: 2018-11-21 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/website-design/wordpress-vs-squarespace-vs-wix/ When it comes to building a new website I understand it can be really hard for the average Aussie to know where to start. It seems like there are so many options out there. Each of them promise to be good picks‚ but you have your doubts deep down. 'They can't all be that great deep down right? ’ I'm always a big believer in ensuring my clients have all the information they need to succeed. That's why it's really important to understand the difference between the types of website you can create with WordPress‚ versus Squarespace and Wix. WordPress WordPress is the most popular website creator of its kind in the world. As a content management system (CMS) WordPress makes it easier for people to create a website‚ use it day by day, and (then once it becomes necessary) update and maintain it. It’s also a terrific platform to get a website project done with your web designer. Whether you need a new website from scratch, have a template already in mind, or want to update your existing website (and transfer it over to Wordpress). The great advantage of having a Wordpress site is not just its features but its community. Because the Wordpress universe is so big and diverse, there is always talented programmers hard at work coming up with new website designs, plugins (special add on apps that give your site new features), and other nifty things that make the website easy and fun to use. While... - Published: 2018-10-30 - Modified: 2025-03-21 - URL: https://aaronknight.com.au/marketing/seo/the-ultimate-guest-posting-guide-how-to-do-it-like-an-expert-even-if-you-are-not/ One of the most effective ways to promote yourself and your business is through guest blogging. Writing for a guest blog can increase your website traffic and therefore increase your return on investment. Having a guest post published on reputable sites is crucial for maximizing these benefits. There are a number of reasons why guest blogging should be part of your marketing plan: It’s a great way to build brand awareness, because new audiences will learn about your business via content you’ve posted on other sites. Those new audiences may visit your site, so you will be attracting new readers. Pair that with a subscription sign-up that feeds an email campaign, and you will have access to new subscribers. It can improve lead generation and “click-throughs” that lead to revenue. More readers and more subscriptions means more potential for purchases and revenue. It can build trust. If you post to a trusted site, you will be seen as trusted. Guest submissions can enhance content quality and boost brand visibility by encouraging guest contributors to share the posts with their networks. Regular guest blogging will make you and your business become the authoritative expert. But there’s one other big reason to make this a priority. What is Guest Blogging and Why is it Important? Guest blogging, also known as guest posting, is the practice of writing and publishing an article on someone else’s blog or website. This content marketing tactic allows you to reach a new audience, build relationships with other... - Published: 2018-09-25 - Modified: 2026-05-01 - URL: https://aaronknight.com.au/marketing/seo/how-using-the-right-content-style-and-seo-techniques-can-boost-your-website-traffic-fast/ Traffic is the lifeblood of any online business. The number of potential customers that see your products and services is directly tied to the number of visitors that land on your website. Similarly, when more people see what you have to offer, the more sales you will enjoy. Therefore, driving more traffic to your website is vital to the success of your business. There are billions of websites on the internet - all of them struggling to attract the attention of online users. Fortunately, you don’t need every single person to be a customer; instead, your marketing efforts should be focused on the important targets which matter most to your business. This makes the job of attracting and driving relevant traffic to your website very easy. To do so, your website must contain the type of content that appeals to your target audience; combined with the right SEO techniques, you’ll experience a significant increase in the number of promising visitors who land on your website. So, here are a few ways you can drive promising traffic to your website, with minimum effort: Optimise your website content ‘Content is King’ has been the cornerstone of content marketing since the internet’s inception. If you’re truly serious about driving traffic to your website, you’ll first need to make sure that your content reflects what your target audience needs. Website traffic comes from a variety of sources, but it can be temporary and ineffective if there’s nothing on your site to strike a chord... - Published: 2018-09-04 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/website-design/web-design-and-seo-what-is-the-connection/ We are living in a world where people want everything as soon as yesterday. Until as recently as January 2017, the more elegant refinements of web design were considered something of an unnecessary luxury especially by those working on a tight budget, but that as all recently changed. Even with the abundance of pre-coded templates for content management systems (CMS) such as Wordpress and Blogger, web design still has a crucial role to play in SEO (search engine optimization). In fact, it is at the web design stage that many costly mistakes can be made that could live on the site as long as it remains online. Until as recently as January 2017, the more elegant refinements of web design were considered something of an unnecessary luxury especially by those working on a tight budget, but that as all recently changed. In this article we will take a closer look at the important connection between web design and SEO including some of the must-have design features your site needs and these include: Cell phone and tablet compatibility (responsiveness) The use of interactive content Correct page configuration Built-in analytics (visitor behaviour statistics Correct use of navigation and menus Page loading speed The necessity of mobile responsive sites If you want your potential customers to find you via search engines such as Google you need to ensure that your website is both responsive and mobile friendly. Since January 2017 Google has been using mobile responsiveness as a criterion for ranking in their... - Published: 2018-08-09 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/marketing/seo/why-you-should-care-about-voice-search-optimization/ The way search engine optimization (SEO) should be applied to a website is changing all the time, especially with modern technologies and gadgets that allow users to search anything using their voice instead of typing. This is where voice search optimization comes into play and becomes useful to know about in our ever-changing world of advanced technology. In this article, we’ll explain what voice search optimization is and why it’s important for internet marketing. What Is Voice Search Optimization? Voice search optimization is the process of optimizing your websites (or if you’re in digital marketing - your clients’ websites) content so that when people use their voice to ask a relevant question, your website ranks top 10, ideally, the first one. Voice assistants use natural language processing, which means that they learn about the user that speaks to them and presents them with unique results that are tailored to them. Unlike keyword phrases that are physically typed into searches on a computer, voice searches are more natural and conversational. This means that naturally, voice searches will be a lot longer. The comScore © has predicted that by 2020, half of all searches will be by voice. This means that people will be using their voice assistants like Siri, Cortana and Alexa to easily find what they’re looking for. It could be that they’re looking for their closest hairdressing salon or they might just want to quickly pull up their local news and weather. One thing that you must remember is... - Published: 2018-06-07 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/website-performance/justifiying-the-move-to-the-cloud-trashed/ Cloud technology has existed for the best part of two decades. However, despite data that points to efficiency, cost benefits and competitive advantages over the old methods of business, many continue to work the old way. According to a recent study from the International Data Group, 69% of businesses already use Cloud technology in one capacity or another, while 18% say they want to implement Cloud technology at some point. In a similar chorus, reports from Dell stated that companies spending big on data, Cloud, security and mobility enjoy a revenue growth of up to 53% faster than their competitors. As this data clearly shows, a growing number of companies and industry leaders recognise the many advantages attached to The Cloud technology trend. Better still, the technology is deployed to manage their businesses, thereby resulting in improved productivity, better customer service and drastically increasing their overall profit margins. However, many still retain methods such as storing data on a PC, instead of in The Cloud. Why Move To The Cloud? There are many advantages, but mainly it makes sense from a business point of view. You can call it savings - doing more with less in terms of efficiency or security. Whichever you want to frame it, there's no doubt that Cloud technology helps companies to focus on what's important: the business. Nowadays, all companies are under pressure to maximise the return on their investment to make it profitable. There are many reasons why you can justify transferring to The... - Published: 2018-05-31 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/website-performance/main-factors-that-affect-website-performance/ Nothing is more frustrating for visitors than landing on a website and spending important time waiting for the page to load. One of the main causes of page abandonment is slow page load speed. Nobody has the time to wait for your website to load when they can just as easily jump to a competitor’s website and get the information they require. It doesn’t matter how beautiful your website is or how tempting your product offerings might be; if your website’s performance is not up to the expectation of your visitors, you will lose them. However, website performance is not about page load speed alone. Broken links, page errors and incorrect images are just a few examples of problems that can occur with a website. However, what stops a well planned website from performing optimally? Read on to find out. Poor choice of webhost Inappropriate choice of web hosting is the first culprit when it comes to poor performance. However, if you get this issue right from the very beginning, any problems can be managed. For instance, a web hosting provider that’s not able to keep up with current security trends will put your website at the risk of exposure to viruses, worms and bots. These intrusions will not only slow down your website speed, but could also jeopardise the security of your visitors by having access to their personal information. When this happens, your website and business will lose credibility, and you might even face legal consequences. New Zealand’s... - Published: 2018-05-31 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/website-design/6-best-practices-for-business-domain-name-profitability/ More and more businesses are seeking to establish authority in the online sphere. This involves having a website that’s fast, easily accessible and rich in valuable information. It’s only when your website offers useful content that people will find it engaging. When traffic numbers are high, you can use this to drive engagement or conversion, as well as build a profitable domain. Unknown to many people, you can grow significant investment with your domain and sell it off at a good price. ‘Domain flipping’ is a common practice and instead of abandoning your site when you have a new business opportunity, why not make a killing from it? Buying and selling domain names is as good as any adventure, because you never know how lucky you might become. Ask the owner of Insurance. com, who sold his website for $35 million in 2010. Building a valuable website therefore goes hand in glove with quality SEO practices. What is your site currently worth? The following SEO best practices will help ensure you build an engaging and profitable website for your brand. So, even if you don’t want to sell it, you could use it as a collateral asset someday. 1. Choose a befitting domain name What’s in a name? A lot actually. Never mind that line from Shakespeare’s Romeo and Juliet; when choosing a domain name for your business, you must be purposeful. Keep it short, memorable and brandable. Should you plan to flip it later in the future, ensure you... - Published: 2018-04-30 - Modified: 2026-08-28 - URL: https://aaronknight.com.au/ecommerce/magento-migration/ Magento has upgraded from Magento 1 to Magento 2. If you have not upgraded already then you are losing out on the new and improved technology and features. There’s also a good chance that your competitors have made the upgrade even if you haven’t. The good news is that as an expert in Magento development, I can perform the upgrade for you. With your store upgraded to Magento 2, you are then free to start reaping the benefits the new platform provides. Since its release in 2015, Magento 2 has consistently shown itself to offer an enhanced experience for shoppers with its range of improved features. With an improved shopping experience, your visitors are more likely to buy and return again in the future. Not only has Magento 2 enhanced the experience for shoppers, it has also made running a store easier for store owners. Improved administration functions make it far easier for you to manage your store and to see where improvements can be made. Many of the features that had been requested for the Magento 1 platform have been made available in Magento 2 as standard. My team and I are on hand to help you make the upgrade so you can start taking advantage of the new and improved features as soon as possible. Why Upgrade Now? Contact me so that my team and I can make the upgrade for you. We will ensure your store remains secure for years to come, and that future investments in... - Published: 2018-01-10 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/marketing/seo/seo-vs-ppc-battle-fight/ When you are starting a brand new website or campaign, you want to ensure that you can drive traffic and produce measurable conversions. You have two options: SEO and PPC. Which one should you choose? Numbers never lie, so let’s start with a look at some recent statistics, courtesy of Webpagefx. SEO returns: 93% of users begin their online visits through search engines - that means only 7% go directly to a website whenever they get on the internet. 70% of people click on organic results - in other words, they ignore the sponsored ads altogether. 75% don’t go past the first page of the results generated by search engines. 14. 6% of SEO leads become profitable conversions - compared to 1. 7% of outbound leads. So, anytime you get 1 client through paid leads, you will get 8 (and a half) more from organic leads. PPC returns: For every $1. 60 a business spends on AdWords, they will make $3 on average. 41% of all clicks go to the top three paid ads featured in the search results. Brand awareness is increased by 80% through ad in search engines. 65% of conversions are from users who come to search engines with intent to buy and click on ads. Either way you go, you are guaranteed to generate good leads and a percentage of conversions. Both roads come with risks of their own and you have to make sure you execute your plan properly to avoid wasting time and money... - Published: 2017-10-03 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/website-design/freelance-tools-trade/ As a freelancer, both in web design and online marketing, I often get asked which tools I use on a daily basis. I thought why not create a little post to point both clients and others looking to get into the freelance lifestyle? Here's my freelance tools of the trade. I'm constantly travelling or on the run and these are the local apps, web apps and hardware that make my life super easy.   Search Engine Optimisation Moz - I find moz a great tool for competitor analysis in search results as they have a handy extension for Google chrome that lets me view data right within the search. It's also great for on page optimisation, client reports and visualising data. Agency Analytics - Another great tool for SEO, it not only comes with all the great features of Moz but Agency analytics also pools your PPC, Social and email campaign data into the one dashboard. I've recently moved all my client reporting to agency analytics and the feedback has been great as you can supply your clients with their own dashboard login to view their data as and when they need it. Best thing of all? It's half the price of Moz! SEMRush - This is an excellent tool for auditing and prospecting new clients, it provides a detailed history of a website's performance in search results for both organic and paid search. SEMRush is an integral part of all my SEO campaigns. Rankbuddy - When I'm out on the run... - Published: 2017-03-08 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/website-performance/tips-increase-wordpress-website-speed/ Chances are if you've never really thought about page speed then you won't be winning the award for The World's Fastest Website. Most people just assume that when they have a website built, it will function as needed and at a reasonable speed. You could be completely forgiven for thinking that way but unfortunately it's not always the case. Hiring a web design rookie over an experienced developer can be the difference between a page that loads in 10 seconds and one that loads in a jiffy! Why does slow page speed matter? The main reason your page speed matters is for the end user experience. When building a website, you need to think about the user and how they interact with your pages. They may be looking at your site through a desktop, tablet or a mobile, they might have a superfast wifi network or be out in the mountains with a poor 3g signal. You can't always accommodate for every scenario but it's important to give each user the best experience possible so they are happy to stay on your site. Google and other search engines recognise how important the user is to the whole search experience, so much so that they measure every interaction someone has with your site to better understand how well they are responding to their experience. The search engines measure 1000's of data points, everything from page load times, time spent on page, the amount of interactions (clicks) & how many pages viewed,... - Published: 2016-05-16 - Modified: 2023-04-26 - URL: https://aaronknight.com.au/website-design/how-to-backup-wordpress-website/ Hey guys, welcome to the first blog post on my new website! Today we're going to be talking about the importance of website backups. If you happen to have a wordpress website and a bit of spare time, there's a nice little tutorial to show you how to back it up yourself. For the rest of you, I'm offering full website backups for just $20, that's cheaper than a pizza so get on it! I'm constantly bombarded with clients that have had their websites hacked or had files accidentally deleted from their server and the first question I always ask is "do you have a backup". The majority of the time the answer is no, in which case we need to either scan the site for infected files and do a repair, or, if the site has been deleted, rebuild from scratch. Neither of these scenario's are cheap or quick to carry out, however they are extremely simple to avoid just by having a full backup of your website. If you update your wordpress website regularly it's also important to have regular backup & maintenance schedule in place to keep your security software and plugins up to date. How to backup your wordpress website First off, it's important to know that your website is made up of 2 things. The website files: This is the guts of what makes your website function the way it does. It's all the bits of code running in the background that allow you to make updates...