Selecting the platform for your online business is one the toughest business decisions you would ever make. The decision is often very difficult to change because of the cost considerations.
In this article, I will help you with this decision. I will introduce Magento, the best ecommerce platform out there and why it is the best thing that could happen to your online business. Magento is flexible and very powerful with a lot of customization options that allows you to create the store just the way you like it.
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One of the best things about Magento is that despite the robustness and complexity of the platform, Magento has pretty standard requirements. A typical Magento installation requires:
Operating System: Linux x86-64
Web Server: Apache 2.x or Nginx 1.7.x
Database: MySQL 5.6 (Oracle or Percona)
PHP: PHP 5.6.x
Magento works with industry standard technologies such as Redis, Memcached and Apache Solr. However, to extract the maximum performance from Magento with minimum of headaches, you should opt for managed Magento cloud hosting solutions that take care of all server management issues.
Why Choose Magento in the First Place?
Magento is open source and thus fully customizable. This means that merchants with different requirements and budgets can make the most of this great ecommerce platform.
Probably one of the best advantages of using Magento is the flexibility and scalability of the platform. Leveraging the unique design and dynamic structure of the platform, merchants can scale their store as the business grows. In fact, Magento is the perfect choice of all B2C or B2B ecommerce business models. The platform is undeniably very flexible and caters to all kinds of stores. In part, this flexibility comes from the easy management options for your online store.
With all the options and features, you might feel overwhelmed. However, keep in mind that, you’re not alone. The best part of Magento is that there’s a strong and active community that comprises of merchants, developers, designers and general users. When in trouble, just ask the community and you will be amazed by the positive responses and offers for help.
The Technicalities of Magento
Magento offers an extremely powerful architecture that perform consistently despite heavy traffic and thousands of products. It is designed to offer a robust ecommerce architecture to stores of all description.
The core architecture is stable and built for speed and reliability despite the traffic and other load on the store. Developers could tweak the various modules and extensions to extend the functionality of the Magento core.
Many Magento detractors argue that Magento is too complex of lay users. While Magento development requires development skills, the day-to-day operations of the Magento stores are easy enough for users with minimum ecommerce knowledge. This is why once developers hand over the store to the owners, lay users could easily operate the store.
Using a single backend, Magento allows businesses to manage multiple stores. This means that as the business grows, the merchants could add additional stores without disrupting the underlying structure of the Magento installations. In contrast, other commerce platforms require separate installation for each store.
Magento Is Ideal for Online Marketing
Ecommerce has extreme competition and it is hard to stand out without solid SEO support from your ecommerce platform. Almost all aspects of the Magento stores (including product descriptions) are geared toward optimizing the store’s standing in SERP.
With increased share of mobile devices in global ecommerce, it is essential that ecommerce stores should be optimized for mobile devices. Magento’s bespoke catalogue management and shopping carts (in fact the entire Magento frontend) is responsive and look beautiful on all screen sizes.
In addition, Magento offers a host of extensions that promotes the stores. The list include industry standard extensions such as Slider Revolution, Instagram Connect, Magento Email Templates and Google Tag Manager, to name a few.
Language and currency are the two biggest constraints when it comes to expanding an ecommerce business globally. Magento has a native support for multiple languages and currencies. Magento powered ecommerce stores powered by Magento can effortlessly increase their reach without language and currency barriers.
Magento offers a great platform for ecommerce stores. All it needs is a good managed magento cloud hosting solution and attention to details. Well, if you’re still not convinced, don’t take my word for it. Instead, check out what the experts have to say about latest version of the platform: Magento 2.
Yawer Malik has more than 8 years of experience in Digital Marketing. I love reading and sharing techniques with people, being a Digital Marketer I have grip on WordPress, Magento HTML and CSS, I also love coding, Outing is my passion, visiting adventures places, playing challenging games, swimming and more.