This post originally appeared on https://hostingtribunal.com/blog/magento-statistics/.
Magento, the open-source PHP-based e-commerce platform, is one of the most popular content management systems (CMS) for online shops worldwide. These Magento statistics for 2019 are meant to familiarize you with important aspects related to the platform, including its global usage, growth in popularity, and the key reasons behind this growth.
Magento belongs to Adobe since mid-2018, and the parent company’s resources are expected to build on the platform’s strengths and make it an even bigger e-commerce phenomenon. There’s a good chance your business can benefit from Magento as well.
- Merchants using Magento grow 3 times faster, on average
- Magento powers 1.2% of the internet
- That accounts for 12% of all e-commerce sites
- Or 1.9% of the CMS market
- These numbers are likely to grow as the Magento adoption nearly doubled between 2017 and 2018
- To be precise, over 250,00 active sites use Magento
- Only 11,000 of those run on Magento 2, though
As usual, for your easy reading, we have broken down these statistics into three broad categories, beginning with Magento usage statistics. These data points can position Magento into better context for your business.
Please, keep in mind that not all hosts reviewed here at Hosting Tribunal are suitable for large Magento stores. The CMS is very powerful and versatile, but it is not a light application.
Magento Usage Stats
Magento is one of the most powerful e-commerce solutions, but this brings along a certain degree of complexity.
1. Magento powers 1% of the internet.
This might not seem like much, but in raw numbers this is nothing to sneeze at. Considering there are over 1.5 billion websites in total, you get an idea of how many websites use Magento already. This is impressive also because it is mostly an e-commerce-specific software, unlike WordPress or Drupal.
2. 11% of the websites using Magento are based in the US.
While the largest number of websites based on the Magento platform comes from the US, the usage data shows a widespread across the world. Apart from Magento’s popularity in Western Europe, it is also used by many e-retailers in South America, India, Africa, and Russia.
3. Magento has a 1.9% share of the CMS market.
About 54% of all websites use a known CMS according to W3Techs. Out of these, Magento is used on 1.9% of sites running CMS. Shopify has a slightly higher share of the CMS market at 2.4%.
4. Magento is the 2nd most popular e-commerce platform globally.
If we track exclusively e-commerce websites, the Magento vs. Shopify duel tilts in favor of the former. Magento accounts for 12% of the e-commerce market (including open source and enterprise versions). WooCommerce accounts for 18% and Shopify, 8%.
5. More than 250,000 merchants worldwide use Magento as their e-commerce platform.
According to data from Magento itself, there are more than a quarter of a million merchants that rely on this powerful CMS to run their online businesses.
6. The number of Magento sites has nearly doubled between March 2017 and August 2018.
In fact, according to data from BuiltWith, the number of Magento-based websites is even more impressive. This growth is not a recent phenomenon, either. Magento’s usage has been experiencing massive growth since 2011.
7. Among the top 10K web stores, Magento has a share of 16%.
The usage data only improves when we consider online stores with the heaviest traffic. WooCommerce’s lead narrows here, with a share of 18%. Oracle ATG Commerce and Magento have a share of 16%, and Shopify comes fourth at 13%.
8. 202 Magento users are in the internet Retailer Top 1000 list.
More than 20% of the top 1000 e-retailers in the US and Canada use Magento, making it the most popular e-commerce CMS. The 2018 figures are not in yet, but this share is expected to have gone up. So, while it is hard to say with absolute certainty what is the best CMS for e-commerce, Magento usage data gives you something to think about.
9. Magento has held the #1 spot on the internet Retailer 1000 list for four years in a row.
This popularity is not a flash in the pan, either. Magento has been the top CMS in this category for quite some time now. This consistency is an indication that the software developers are able to address the market’s changing needs effectively.
10. On the internet Retailer B2B e-commerce 300 list, Magento is #1 with 42 merchants.
Magento scores highly in the B2B e-commerce segment as well. At 14%, its share isn’t as impressive as in the case of B2C but is enough to make it the top dog, beating some obvious contenders.
11. Top names like Ford, Omega Watches, Christian Louboutin, and Bulgari use Magento.
(Source: Paul Rogers)
Some other amazing Magento sites include Liverpool FC, Pepe Jeans, Land Rover, and Harvey Nichols. Endorsement from brands that are popular across the globe and experience regular heavy traffic has gone a long way in encouraging other merchants to move to Magento.
12. Nearly 7,500 customers have migrated to Magento from OpenCart, osCommerce, and VirtueMart in the last year.
Magento seems to experience higher-than-average inward migration in the e-commerce ecosystem. It has gained nearly 7,500 merchants from just three other e-commerce platforms in the last year. The only platform where there’s a substantial net outward migration is WooCommerce Checkout.
13. Magento handles over $155 billion in transactions every year.
Magento website stats indicate that the digital commerce platform sees transactions of gross merchandise volume of more than $155 billion every year. In terms of absolute value, that is more than a third of the volume handled by the top 1000 e-retailers in the US and Canada. This should be enough to inspire a rethink in anyone, who believes Magento is a niche player in e-commerce.
14. Worldwide online e-commerce sales on Magento are expected to grow to $224 billion by 2020.
(Source: Creative Minds)
According to an estimate from 2016, this merchandise volume will go well beyond the $200 billion mark by 2020. More current data indicates Magento is very much on track to achieve these figures.
15. The number of online shoppers served by Magento merchants is expected to increase by 200% between 2016 and 2020.
(Source: Creative Minds)
According to Magento usage statistics, the rapid growth in monetary value seen above is matched by the growth in customers that interact with the platform. This threefold rise to a little over 100 million customers is still a drop in the sea, considering the nearly 3 billion online shoppers expected worldwide by 2020.
Key Magento Advantages
Magento is an extremely powerful e-commerce solution that only grows in popularity. Its advantages are undeniable.
16. Merchants that use Magento grow three times faster on average.
Merchants using Magento generally report three times improved growth in the value of transactions after migrating to the platform. If you complete a move to Magento with all the omnichannel solutions offered by the platform, the gains can be much higher.
17. Time-to-value/investment payback with Magento is approximately 5.2 months.
The gains mentioned above start showing up quite fast as well, based on Magento statistics. In less than half a year, your investment in Magento is recovered by the increase in business it brings you.
18. Magento attributes its success to focus on high level of usability and customization.
Other important advantages of using Magento include full ownership of your web app or website (compared to SaaS solutions), enhanced functionality for mobile devices, easy customer segmentation possibility, SEO-friendliness, and security.
19. There are over 4,000 extensions available at the Magento marketplace.
(Source: Magento Marketplace)
According to Magento stats, there are 2,367 extensions for the Magento 2 platform and the rest are for Magento 1. These provide unlimited options to expand store capabilities with a single click. Since Magento is typically used in an e-commerce environment, which has greater security risks, the company advises against using extensions that are not available at its own marketplace.
20. Magento also offers the use of thousands of themes and templates.
(Source: Theme Forest)
Most of these themes are available through independent developers. Using these themes, businesses can deliver specific experiences their customers demand while differentiating their brands. Many competing e-commerce platforms discount the importance of different themes and templates and are suited for smaller, lower-complexity merchants.
General Magento Statistics
Magento enters the second decade of its existence
21. How long has Magento been around? For wide public use, since 2008.
Magento officially started development in early 2007, while the first beta version came out later that year. The first official release was on March 31, 2008. It was originally developed by Varien, Inc, a California-based company, with assistance from volunteers.
22. Magento was acquired by Adobe in 2018 for $1.68 billion.
eBay acquired 49%, and then full ownership of Magento in 2011. Magento was spun out as an independent company by the new owner Premira PE fund in 2015. Adobe’s acquisition of the company was announced in May 2018 and finalized a month later. Interestingly, Adobe has repeatedly stressed its faith in the open source model followed by Magento, backing the latter’s core team completely.
23. Magento provides two separate solutions: Magento Open Source and Magento Commerce.
Magento Open Source allows developers to implement the core files and extend the functionality by adding new plugin modules. The latter is an on-premises platform based on Magento Open Source, but is not free and has more features and functionality, meant for large businesses.
24. Magento has more than 200,000 developers worldwide.
Like any successful open source product, Magento prides itself on its large and widely spread developer base. In the Magento vs. Shopify debate, the former scores very high in this department. Shopify uses a proprietary coding language with limited developer support. This makes it challenging for merchants on Shopify to find developers for project assistance.
25. Magento has over 1,300 partners globally.
Magento’s partnership model attracts independent companies to join the ecosystem. These partners assist merchants with Magento Commerce projects ranging from site design, implementation, support, and merchandising to leveraging the most mission-critical, innovative business technologies.
Key Takeaways from Magento Statistics 2018:
- Magento’s share of the internet, or even the CMS market, is not particularly impressive.
- With that said, its advanced features for the e-commerce segment make it the platform of choice for some of the most successful merchants around the world. This is coupled with a better-than-the-market growth rate.
- Magento’s features address important online business concerns like customization, user segmentation, control, SEO, and security.
- Magento statistics also show that businesses tend to do better in terms of growth in transaction value and customer reach when they use this platform when compared to those, who choose a competing e-commerce platform.